Originally posted by Martin Brooks
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Originally posted by James Gardiner
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If you feel attacked, then you may need a good look in the mirror. And if you can't handle any form of critique, you may as well confine yourself to platforms that don't allow any discussion whatsoever.
Originally posted by James Gardiner
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Cost savings for exhibitors certainly aren't a bad thing in times of need, but I don't think that this is the foremost issue of the industry. The issue at stake here is what the industry will look like when this is all over. While many people think it will simply return to the way it's been before, I do think this entire episode will leave some lasting marks, some of which are already becoming visible.
I think the future of the industry requires a lot of flexibility, the kind of flexibility that has to go much further than some tweaks on the back-end of operations. The entire industry is losing it's traditional "vertical integration", as day and date releases are becoming ever more common and the output of Hollywood seems to be at a new kind of low.
I think, more than ever, cinema owners should try to diversify their income, look for alternative sources of content and use their venues for other means than just playing this week's movies. There's lots of creative stuff that can be done with a venue that fits a lot of people, has a big screen in the front, a good sound system and a projector perfectly capable of displaying interactive content. This is something "analog cinema" could never do. Also, creating content has been more accessible than it ever has been before. Both just need to be combined in creative ways.
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