This is a bit of a rant.
Background: my current cinema work is mostly for film festivals, rentals, special screenings, and such, often at venues that aren't actually commercial cinemas.
I am of the opinion that cinemas are in the exhibition business. In an ideal world, the movie arrives in playable condition, the cinema shows it, and then returns it. The cinema is not in the business of developing film, mixing soundtracks, or correcting color. Those are production services, not exhibition services. (I am not saying that cinemas with the proper equipment and skilled employees cannot provide those services, but rather that they are not normally offered by cinemas, and that anyone who requires those services should pay market rates for them.)
In the real world, we sometimes get prints that require repair and DCPs that, for example, arrive on non-CRU media or on incorrectly formatted storage devices. This is to be expected on occasion.
What I am seeing lately (and which seems to be a bit of a trend) is "film" makers and distributors who are unwilling to ship a physical item to the theatre and expect the venue to download the movie, often make a DCP, and possibly make edits to the version that is supplied (e.g. to remove a 2-pop or add subtitle files). This strikes me as lazy (on the part of the content provider) and an imposition on the exhibitor. Large downloads don't scale (imagine having to download a dozen features the day before a festival), nor does providing some weird, non-DCP-format digital file. Providing a non-DCP version of content to be screened also prevents the "film" maker from being able to approve the final form of his movie.
How much of this are people being expected to do in 2025? How much is reasonable? Should we charge extra for it, and, if so, how much? At what point should exhibitors put their foot down and say no to being expected to perform post-production work for free and often on short notice?
Background: my current cinema work is mostly for film festivals, rentals, special screenings, and such, often at venues that aren't actually commercial cinemas.
I am of the opinion that cinemas are in the exhibition business. In an ideal world, the movie arrives in playable condition, the cinema shows it, and then returns it. The cinema is not in the business of developing film, mixing soundtracks, or correcting color. Those are production services, not exhibition services. (I am not saying that cinemas with the proper equipment and skilled employees cannot provide those services, but rather that they are not normally offered by cinemas, and that anyone who requires those services should pay market rates for them.)
In the real world, we sometimes get prints that require repair and DCPs that, for example, arrive on non-CRU media or on incorrectly formatted storage devices. This is to be expected on occasion.
What I am seeing lately (and which seems to be a bit of a trend) is "film" makers and distributors who are unwilling to ship a physical item to the theatre and expect the venue to download the movie, often make a DCP, and possibly make edits to the version that is supplied (e.g. to remove a 2-pop or add subtitle files). This strikes me as lazy (on the part of the content provider) and an imposition on the exhibitor. Large downloads don't scale (imagine having to download a dozen features the day before a festival), nor does providing some weird, non-DCP-format digital file. Providing a non-DCP version of content to be screened also prevents the "film" maker from being able to approve the final form of his movie.
How much of this are people being expected to do in 2025? How much is reasonable? Should we charge extra for it, and, if so, how much? At what point should exhibitors put their foot down and say no to being expected to perform post-production work for free and often on short notice?
Comment