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Is "Mission Impossible: The Final Reckoning" going to be a 'disappointing success?'

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  • Is "Mission Impossible: The Final Reckoning" going to be a 'disappointing success?'

    Tom Cruise is literally everywhere this week promoting his latest stunt-fest, which I am quite anxious to see, having really enjoyed the last one. But we are playing "Lilo and Stitch" this week, mainly due to the tracking, which is making it look like about 4x the hit that MI:TFR is going to be.

    We also talked to a friend of ours who has 28 screens in the southwest US -- he said the MI sales are "good, but not great" and another industry-watching friend in Washington said that MI in his area is not selling all that well.

    Closer to home, our neighboring theatre's Friday night show for Mission is still empty, while their Lilo show is getting decent sales. Here, we are close to two sellouts (on Lilo) already. (We are not playing Mission until probably late June, thanks to wacky outdated studio policies, and may not play it at all to be honest. Depends how it does, I guess. But we already miss a good number of big movies every summer because of those studio policies.)

    I wonder if this series is going to go out with a so-so bang as opposed to the grand finale Cruise is hoping for? It's almost certain to be the latter after Lilo this weekend....something Cruise is bound to be pissed about, given what happened two years ago with the Barbenheimer phenomenon going in and stealing his thunder that summer.
    Last edited by Mike Blakesley; 05-23-2025, 10:15 PM.

  • #2
    Lilo & Stitch is overwhelming Mission: Impossible in theaters, with nearly 5,200 screens vs 3,500. A spot check of tonight's showings, though, show both movies selling a majority of the screens they're in, so that's a good sign. It's just that the sheer number of screens is going to go in Disney's favor this weekend.

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    • #3
      A couple of factors put the Lilo and Stich re-make at an advantage over the Mission: Impossible sequel. Despite its PG rating Lilo and Stich is obviously directed at kids. Such movies are in short supply at cinemas. Aside from the greater number of screens, Lilo and Stich has a running time of 1 hour and 48 minutes versus the 2 hour 49 minute run time of The Final Reckoning. That means not only more screens, but more show times for each screen.

      The M:I sequel does have a 3 week hold on IMAX branded screens. That will give people who are inclined to see that movie a better chance to see it on those premium screens. Many movies just get one week in the big house and that's it. I would expect Lilo and Stich to lose a lot of screens in weeks 2 and 3 of its run. While the family movie might beat M:I in the opening weekend battle it's possible M:I could have staying power to eventually earn a bigger domestic haul.

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      • #4
        Despite its PG rating Lilo and Stich is obviously directed at kids. Such movies are in short supply at cinemas.​
        The PG rating is no surprise. Every kids movie for the past many years has been rated PG. I can't remember the last G-rated title we played. Even the religious toon "The King of Kings" was PG.

        Second - they're not in short supply, maybe that's just the media peddling bullshit again. Since January 1, we have played:

        Sonic the Hedgehog 3*
        Mufasa*
        Dog Man
        Paddington In Peru
        The King of Kings
        A Minecraft Movie
        Snow White
        The Day The Earth Blew Up
        Lilo & Stitch

        and a couple of others I'm forgetting. Upcoming this year we have:

        Elio
        How to Train Your Dragon
        Smurfs
        The Bad Guys 2
        Freakier Friday
        Zootopia 2
        The Spongebob Movie: Search For Squarepants

        and a couple of others I'm forgetting. There are also a lot of PG-13 movies that could be seen as aimed at kids -- some Marvel films, Superman, Wicked For Good, etc.

        I mean, sheez, how many kids movies do you want? Out of the 22 weeks so far this year, in 15 of them our screen has had a PG movie on it.

        *These two were released in 2024 but due to dumb studio booking practices, we couldn't squeeze them in until January.



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        • #5
          Around here it seems to be more popular than Lily & Stitch, at least for now... let's see if it holds on.

          The movie itself is all over the place, a bit too long for my liking, but great, no-brain action, mixed with some fake nostalgia. It also features a personal introduction by Tom Cruise, much like the last Top Gun did. I don't think it will break any records, but anything that pulls a crowd nowadays is a welcome change from the desolated rooms I used to sit in the last months...

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