Tom Cruise is literally everywhere this week promoting his latest stunt-fest, which I am quite anxious to see, having really enjoyed the last one. But we are playing "Lilo and Stitch" this week, mainly due to the tracking, which is making it look like about 4x the hit that MI:TFR is going to be.
We also talked to a friend of ours who has 28 screens in the southwest US -- he said the MI sales are "good, but not great" and another industry-watching friend in Washington said that MI in his area is not selling all that well.
Closer to home, our neighboring theatre's Friday night show for Mission is still empty, while their Lilo show is getting decent sales. Here, we are close to two sellouts (on Lilo) already. (We are not playing Mission until probably late June, thanks to wacky outdated studio policies, and may not play it at all to be honest. Depends how it does, I guess. But we already miss a good number of big movies every summer because of those studio policies.)
I wonder if this series is going to go out with a so-so bang as opposed to the grand finale Cruise is hoping for? It's almost certain to be the latter after Lilo this weekend....something Cruise is bound to be pissed about, given what happened two years ago with the Barbenheimer phenomenon going in and stealing his thunder that summer.
We also talked to a friend of ours who has 28 screens in the southwest US -- he said the MI sales are "good, but not great" and another industry-watching friend in Washington said that MI in his area is not selling all that well.
Closer to home, our neighboring theatre's Friday night show for Mission is still empty, while their Lilo show is getting decent sales. Here, we are close to two sellouts (on Lilo) already. (We are not playing Mission until probably late June, thanks to wacky outdated studio policies, and may not play it at all to be honest. Depends how it does, I guess. But we already miss a good number of big movies every summer because of those studio policies.)
I wonder if this series is going to go out with a so-so bang as opposed to the grand finale Cruise is hoping for? It's almost certain to be the latter after Lilo this weekend....something Cruise is bound to be pissed about, given what happened two years ago with the Barbenheimer phenomenon going in and stealing his thunder that summer.
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