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The full story is a long read (but worth it). Here's a part on Cinema mixes:
Mixing For Cinemas
One of the most fascinating things I learned when speaking with these folks is the gulf in quality that can sometimes occur between what a film sounds like in the mixing stages and what it can sound like when it plays in a multiplex. Mann says this isn't a new problem — it's actually been happening for decades:
The idea that a significant theater chain would purposefully ignore industry standards for something as crucial as sound is genuinely shocking. I reached out to Landmark's customer service and asked them directly about this issue, but they did not respond in time for publication.
Thankfully, I have not heard any similar stories about AMC Theaters, the largest theater chain in the United States. However, I was curious about the configurations that occur when a new sound system is installed in an AMC cinema, how frequently their systems are upgraded or replaced, and how the company maintains quality sound conditions across its vast empire of theaters. I reached out to AMC, and they responded with this statement:
Meanwhile, Baker Landers thinks part of the trouble may have begun when theaters shifted away from projecting movies on film. In that transition, union projectionists — the people who knew the ins and outs of how to properly present a movie with care — were largely kicked to the curb in favor of inexperienced employees who essentially pressed play on a digital system and could then busy themselves doing other tasks. She tells me a story about how she went to see one of her own movies at a big multiplex and the auditory experience was so bad, she was compelled to point it out to the manager.
"I did a film that was [played] at a 4 [out of 7 on the processor scale]," she says, still appalled by the memory. "I was at a matinee with a lot of elderly people because I took my mom, and I'm like, 'None of these people can hear what's happening.' The manager, who was probably all of 22 years old, said, 'Well, that's how the film was done.' And I said, 'No, I did the sound on the film. That's not how it was done.'"
When sound pros encounter those dumbfounding levels of separation between the mixing stages and theaters, Mann says there can be a schism about the best way to move forward:
Baker Landers knows on which side of that divide she falls. "We mix and release the film for the best case scenario, saying, 'This is how it should be.' A lot of times, we'll hear people say, 'They're not going to be able to hear this in certain theaters in the Midwest, so should we do this louder?' But then you don't have a standard any longer. You have to say, 'This is the standard. experience.' And hopefully theaters and everyone else rise to that."
One of the most fascinating things I learned when speaking with these folks is the gulf in quality that can sometimes occur between what a film sounds like in the mixing stages and what it can sound like when it plays in a multiplex. Mann says this isn't a new problem — it's actually been happening for decades:
"You mix it at your level in the mixing room, and theoretically, that is supposed to be the same level that is represented in the movie theaters on the Dolby Cinema processors, therefore giving you an exact translation, more or less, of what you've done on the mixing stage. But what's happened is, particularly in the '90s, because that felt like the time when they were doing the loudest mixes – I didn't mix in those times, but the stories were that mixers and maybe directors would want stuff mixed at a level that was just ear-bleeding. And what would happen is, that would get to the theater, there would be complaints from the patrons, and the theater would be compelled to turn down the mix. And when the next feature came in the next week, the level was never reset, and now that level is playing way low for the regularly mixed movie. That's a problem that vendors have been dealing with for many years. I know [it's still happening]. For example, the Landmark Theater chain does not play their theaters above 5.5 on the cinema processor, where the set standard is supposed to be 7 on that processor.
The idea that a significant theater chain would purposefully ignore industry standards for something as crucial as sound is genuinely shocking. I reached out to Landmark's customer service and asked them directly about this issue, but they did not respond in time for publication.
Thankfully, I have not heard any similar stories about AMC Theaters, the largest theater chain in the United States. However, I was curious about the configurations that occur when a new sound system is installed in an AMC cinema, how frequently their systems are upgraded or replaced, and how the company maintains quality sound conditions across its vast empire of theaters. I reached out to AMC, and they responded with this statement:
In general, our guest feedback, both recently and stretching back the last several years, does not match your assessment about dialogue becoming more difficult to understand. Among guest feedback, which is tracked through survey results and through incoming contacts from guests, there has not been an increase in complaints as a result of the audio, regardless of the type of movie. Regarding your questions about our sound equipment, our speakers and sound systems are calibrated upon installation. They are routinely checked, and recalibrated whenever necessary to ensure the best possible sound quality.
Additionally, for guests who would like to follow the dialogue on screen, AMC now offers Open Caption showtimes at 240 of our locations, and in every major market in the United States with at least two AMC theatres.
Additionally, for guests who would like to follow the dialogue on screen, AMC now offers Open Caption showtimes at 240 of our locations, and in every major market in the United States with at least two AMC theatres.
Meanwhile, Baker Landers thinks part of the trouble may have begun when theaters shifted away from projecting movies on film. In that transition, union projectionists — the people who knew the ins and outs of how to properly present a movie with care — were largely kicked to the curb in favor of inexperienced employees who essentially pressed play on a digital system and could then busy themselves doing other tasks. She tells me a story about how she went to see one of her own movies at a big multiplex and the auditory experience was so bad, she was compelled to point it out to the manager.
"I did a film that was [played] at a 4 [out of 7 on the processor scale]," she says, still appalled by the memory. "I was at a matinee with a lot of elderly people because I took my mom, and I'm like, 'None of these people can hear what's happening.' The manager, who was probably all of 22 years old, said, 'Well, that's how the film was done.' And I said, 'No, I did the sound on the film. That's not how it was done.'"
When sound pros encounter those dumbfounding levels of separation between the mixing stages and theaters, Mann says there can be a schism about the best way to move forward:
"You're going to have some people on the mixing stage who want to turn [up that volume higher than the standard of 7] to compensate for the fact that theaters are playing it low. But [if you do that,] when you go to those theaters that are calibrated correctly, you're going to blow the doors off that theater because it's going to be ripping loud. So one thing we always try to tell our people is that you have to be happy with the mix in the properly calibrated environment, and when you go down to your local movieplex, the speaker could be blown, the level could be low, God knows what's going to happen when you're out in the wild, and we can't control all of that."
Baker Landers knows on which side of that divide she falls. "We mix and release the film for the best case scenario, saying, 'This is how it should be.' A lot of times, we'll hear people say, 'They're not going to be able to hear this in certain theaters in the Midwest, so should we do this louder?' But then you don't have a standard any longer. You have to say, 'This is the standard. experience.' And hopefully theaters and everyone else rise to that."
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