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» Film-Tech Forum ARCHIVE   » Community   » Film-Yak   » Cineplex raising the bar on movie-going with VIP dining, but the food here doesn’t l

   
Author Topic: Cineplex raising the bar on movie-going with VIP dining, but the food here doesn’t l
Frank Cox
Film God

Posts: 2234
From: Melville Saskatchewan Canada
Registered: Apr 2011


 - posted 10-18-2019 06:37 PM      Profile for Frank Cox   Author's Homepage   Email Frank Cox   Send New Private Message       Edit/Delete Post 
article

quote:
I am sprawled across a leather La-Z-Boy recliner in the VIP theatre at
Cineplex Cinema in Park Royal Shopping Centre as a server sets down a huge
platter of nachos and a glass of white wine on my swivel tray.

These seats are palatial. They come in double sets so you can raise the
armrest and turn it into a love seat. Perfect for date-night canoodling.
The aisles are super spacious. The screen is huge. There seriously isn’t a
bad seat in the house.

Never in my life have I encountered such a comfortable movie-viewing
arrangement – not at my home or anybody else’s home theatre; not in a
first-class airline compartment; and most certainly not at a Cineplex. It
is worth the premium price tag of $25 a ticket. The VIP food and drink?
Meh, other than the delivery, there is nothing special about it at all.

Dining out has always been a form of entertainment. Just this week, Bells
and Whistles, a craft-beer pub in Vancouver’s Fraserhood neighbourhood,
launched Sunday retro-movie nights on its jumbo screen with surround
sound. Next month, QuanJuDe, a luxury Chinese restaurant chain with a
fully immersive 5D dining experience that includes animated visuals
dancing across the table, will open on Cambie Street. You can dine high in
the sky, under a winterized dome or snuggle in bed with food delivered
from your favourite restaurant and a new release streamed on-demand.

As the options expand and lines continue to blur, Cineplex has been
raising the bar on the movie-going experience with VIP theatres that
feature adult-only zones with upscale lounges, state-of-the-art screening
rooms and in-seat meal and beverage service.

The Park Royal VIP in North Vancouver was the latest B.C. location to
open, in May, following Marine Gateway, Fifth Avenue and Coquitlam.

The VIP lounge looks similar to a standard-issue West Coast chain
restaurant with flat-screen TVs (volume turned off) and billiard tables
separating the bar from the dining room.

I don’t go to the movies very much, mostly because I find the experience
chaotic. I am reminded of this the minute I step into the new Park Royal
Cineplex and am assaulted with blaring ding-dings and bang-bangs from the
game-room arcade.

The VIP section is off to one side. We show our digital tickets to the
attendant and escape into a dark lounge that must be at least 50 decibels
quieter. Ahh, that’s better

The lounge looks similar to a standard-issue West Coast chain restaurant
with its stacked-rock fireplace, globe-cluster chandeliers and
brushed-nickel accents. There are flat-screen TVs (volume turned off),
billiard tables separating the bar from the dining room and
black-and-white stills from Warner Bros. films adorning the walls.

We take our seats and try to flag the bartender, who is huddled with the
manager.

“Sorry,” she says, “We were just talking about the new local beers,” which
will include selections from Parkside (a respected craft brewery in Port
Moody) and Stanley Park (a smaller cog in the giant machine of
Anheuser-Busch.)

At least the beer offerings will be more interesting than the wine list,
which is monopolized (for national consistency, the bartender explains) by
ho-hum labels from giants within the Constellation Brands portfolio –
Jackson-Triggs, Inniskillin, Woodbridge by Robert Mondavi, Kim Crawford –
priced at $9 to $15 for a six-ounce glass.

The bartender makes a decent Boulevardier ($13) – bourbon, Campari, sweet
vermouth and orange zest – in a solid ice sphere.

Rafal Gerszak

She makes me a decent Boulevardier ($13) with a solid ice sphere. My date
orders a three-ounce Passion Ice Tea ($17) served in a fishbowl, which is
as watery and awful as it sounds.

We take the drinks into the theatre so we can order dinner before the
movie begins. Our server sidles over with a tablet as soon as we sit down.

Oh, these seats. They really are impressive. My date is 6-foot-6 and his
toes don’t even dangle over the footrest when fully extended.

In-seat service continues throughout the trailers. If your food and drink
hasn’t arrived by the time the movie starts, you must go pick it up at the
door. Although there doesn’t seem to be a paging service, so I’m not sure
how you know when it is ready and whether the server waits with your tray
or just leaves it on the floor. If you want to order anything during the
movie, you must go out to the bar and wait for it there.

Fortunately, the food comes fast, in about 10 minutes.

The Bacon and Bleu Burger ($17) is as good as you would expect with an
elastic-y beef patty on an Ace Bakery bun (now available at No Frills
supermarkets everywhere). The blue cheese overwhelms the caramelized
onions and roasted garlic aioli. The fries are thin-cut and crispy.

The nachos ($15) are huge, but boring. The white corn chips are allegedly
house-made, but taste store bought. The roasted corn-and-pepper salsa is
tasteless. At least the cheese is layered plentifully throughout the
mound.

I knew I should have ordered the quesadilla. Or a pizza. Or a protein
bowl. Not that any of those options looked any more appetizing according
to the photos on my app. But the bartender and server both swore the
nachos were amazing.

We were going to order some more food in the lounge after the movie, but I
balked at paying any more money for food I knew I wouldn’t enjoy. I’d
rather go to White Spot around the corner.

With tickets, drinks, food and gratuities, the evening cost $152. That’s
an awfully expensive night at the movies. I would go again and pay for the
VIP viewing experience. I’d order drinks to my seat. I might even
recommend the Wednesday night Dinner-at-the-Movies special – two tickets
and three shared courses for $69 (a $14 savings, provided they give you
the regular-sized portions).

But next time, I’m sneaking in my own snacks.


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Jarod Reddig
Jedi Master Film Handler

Posts: 513
From: Hays, Ks
Registered: Jun 2011


 - posted 10-18-2019 06:56 PM      Profile for Jarod Reddig   Email Jarod Reddig   Send New Private Message       Edit/Delete Post 
Do millennials even care about the actual movie anymore? Fully immersive dining sounds terrible to me. If I see a movie the most I want to fuzt with is popcorn, nachos, or candy..aka traditional movie snacks.

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Martin Brooks
Jedi Master Film Handler

Posts: 900
From: Forest Hills, NY, USA
Registered: May 2002


 - posted 10-25-2019 12:01 AM      Profile for Martin Brooks   Author's Homepage   Email Martin Brooks   Send New Private Message       Edit/Delete Post 
Once you start eating, what's the difference what you eat? Long before the current generation, movie food went way beyond hot dogs, candy and popcorn. But if they're going to call it "dinner", the food should be better. Even in a theater situation, it's not that hard to make simple, decent food. (I never eat at a movie theater anyway).

That's not my issue with dine in. My issue, when I attended an Alamo Roadhouse theater (which was otherwise quite good), was that the tables had lights beneath each one and they couldn't be shut off, even the unoccupied ones. That drove me nuts.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 10-25-2019 09:24 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
We ate at a dine-in theater once and it drove me nuts, being distracted with the munchies, trying to keep from dripping on myself, etc. I'd prefer to eat and THEN watch a movie, or vice versa.

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Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 10-26-2019 02:03 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
There is a place for everything apparently...

I've been to a movie theater that had a full bar integrated in the FRONT of the room with the screen above it. You could even sit at the bar... Talk about distractions, but people seem to like it.

 -

I've included a picture of it, to get a sense of what it looks like.

If it works, fine, as long as long as those kind of things don't become the standard way of watching a movie in a cinema.

In my opinion, anything that needs to be eaten with knife and fork or needs special attention while trying to direct it to your mouth doesn't belong on a cinema menu...

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