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Author Topic: How long will the image of film as an icon survive? Frank Angel Film God Posts: 5305 From: Brooklyn NY USA Registered: Dec 1999 posted 01-08-2011 01:42 AM                        What I mean is, when graphic artist, Madison Ave., industry people themselves want to convey the idea of anything related to movies graphicly, they almost incorporate the universally familiar image of film, with sprocket holes, frame lines, sound track (sometimes) and the usually rounded corners (which we haven't used for many years). So what are they going to do when film is gone and a younger generation have never laid its collective eyes of a piece of film? Would it make sense to continually to use that icon in ads and in displays? Or has it become so ingrained in our DNA that it would take a millenium to loose its instantanious recognition? Like 20th Century Fox. Will they ever change it to 21st Centure Fox? There was a question in the months before 2000 if they would change it; I for one am glad that they didn't.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 01-08-2011 01:48 AM                    1-0-1-0-1-0  |  IP: Logged Robert E. Allen Phenomenal Film Handler Posts: 1078 From: Checotah, Oklahoma Registered: Jul 2002 posted 01-08-2011 02:23 AM                     I believe it will last longer that any of us currently alive and posting on these forums. I'm glad Fox kept its name and logo. It use to make me proud when I hit the screen with it (which included the CinemaScope trademark at the time).  |  IP: Logged Kenneth Wuepper Phenomenal Film Handler Posts: 1026 From: Saginaw, MI, USA Registered: Feb 2002 posted 01-08-2011 08:03 AM                     Since most of the ads I have seen where film is the implied image, the agency takes new video images and introduces jumps and MANY scratches to the image. The implication is that you can only tell it is film if you see gross imperfections. I am especially disturbed by the light struck effects. Oh, yes, those punched out numbers that were on the tails of some 8mm and 16mm consumer processed movie films really add to the effect! The agencies don't like film or respect it, they just poke fun at it. That is what the "film look" has become.  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 01-08-2011 08:11 AM                        I think I heard that someone else trademarked 21st century fox. Louis  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 01-08-2011 08:20 AM                        Probably as long as the skipping or scratched record is used by sound guys  |  IP: Logged Hillary Charles Jedi Master Film Handler Posts: 748 From: York, PA, USA Registered: Feb 2001 posted 01-08-2011 08:41 AM                     It will last as long as indies with digi-cams continue to call themselves "filmmakers."  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 01-08-2011 10:28 AM                     The graphics people will just jump to other images used as icons. Motion picture cameras, studio lights, theater marquees, etc.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 01-08-2011 08:41 PM                        Since most people already think we just run DVDs or something similar, and it's been that way for at least 20 years, I think the image of a piece of film will be around for quite a while still. I also vote NOT in favor of Fox ever changing its name. Not all names need to be "current" to be good. 21st Century Fox just doesn't look or sound right. If they did anything I would expect them to drop the whole "century" thing and just become "Fox Entertainment" or something.  |  IP: Logged Tony Bandiera Jr Film God Posts: 3067 From: Moreland Idaho Registered: Apr 2004 posted 01-09-2011 02:20 PM                     quote: Kenneth Wuepper ....I am especially disturbed by the light struck effects. Oh, yes, those punched out numbers that were on the tails of some 8mm and 16mm consumer processed movie films really add to the effect! The agencies don't like film or respect it, they just poke fun at it. That is what the "film look" has become. Indeed. Another effect used in the new "Star Trek" was the annoying lens flare. WAAAY overused throughout the entire movie. I hope it doesn't become a trend.  |  IP: Logged

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