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This topic comprises 4 pages: 1 2 3 4
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Author
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Topic: Maybe 4k has a real chance after all
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Lyle Romer
Phenomenal Film Handler
Posts: 1400
From: Davie, FL, USA
Registered: May 2002
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posted 10-19-2007 11:03 AM
I'm a little surprised to see this press release. Maybe AMC is trading in all their SDDS units for credit.
I found the following release at AMC to install 54 Screens of Sony 4K
Sony to Install SXRD 4K Digital Cinema Systems in Four New AMC Theatres
A Total of 54 Screens to Use 4K Technology
Sony SRX-R220 Sony Electronics is equipping four of AMC Theatres' new movie theatres with CineAlta™ SXRD™ 4K digital cinema systems.
Sony will provide 54 SXRD 4K digital cinema systems at new AMC theatres in Dallas (12 screens); Indianapolis (14 screens); Riverside, Calif. (16 screens); and San Diego (12 screens). Work will begin next month, with the theaters scheduled to open in December.
The theaters will feature a combination of Sony's SRX-R210 10,000 lumen* model and the SRX-R220 18,000 lumen* unit. The systems, which were specifically designed for theater applications, will be paired with Sony's LMT-100 Media Block servers.
"This inaugural effort with AMC Entertainment is the latest example of the exhibition and motion picture industry's continued adoption of 4K digital cinema technology," said John Scarcella, president of Sony Electronics' Broadcast and Business Solutions Company.
Sony's digital cinema team will work with AMC to provide technical support for the systems and operations management at all four locations.
"Our goal with SXRD digital cinema technology has been to deliver unmatched levels of resolution, contrast and overall image quality," said Gary Johns, a Sony vice president in charge of its Digital Cinema Systems Division.
The 4K digital projection systems for the new AMC theatres are designed to be compliant to the Digital Cinema Initiatives specification – providing 2K and 4K playback/projection, interoperability with currently installed systems and full-wrap security. They will be linked to Sony's Screen Management System.
The motion picture industry recently announced that it is working with major cinematographers to start production on 4K originated features, and the industry has accelerated development of 4K cameras in recent months. Johns said that Sony also intends to build a complete system of digital cinematography production equipment, including 4K acquisition, storage and infrastructure solutions.
* ANSI Lumen is a standard measuring method of the American National Standards Institute IT7.228. Since there are multiple methods of measuring brightness, the way that brightness is specified will vary among manufacturers.
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Brad Miller
Administrator
Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99
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posted 10-19-2007 04:39 PM
It's not so much Sony, it's the fact that this industry for the most part (meaning there are exceptions), does not care about quality. Just look at the wildly varying level of quality in prints alone. Some release prints are bouncy, bouncey, bouncey while others are amazingly steady, and the offending prints can generally be traced down to a particular lab or labs, yet the studios keep printing there! Likewise the depots don't inspect any more and there is no penalty for a theater trashing a print, so again the studios don't care how bad their movies look (because a print that is returned in bad condition means that theater was presenting that quality to their audience). And this is just picking on the studio end of things. We all know what problems lie in various theaters in regards to quality, or the customers that continue to accept worse and worse presentations. Everyone talks it up on their press releases, but few actually deliver what they claim.
As such, TRUE quality in this industry hardly matters anymore. 2K is plenty fine for the task with the attitudes out there. To most people, it's all about money, not quality. Ultimately that attitude will be the demise of movie theaters.
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Tristan Lane
Master Film Handler
Posts: 444
From: Nampa, Idaho
Registered: Feb 2002
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posted 10-20-2007 01:15 AM
quote: the article
Sony's SRX-R210 10,000 lumen* model and the SRX-R220 18,000 lumen* unit.
My opinion:
The numbers above are an indication of why Sony is going to fall behind. 18,000 lumens is only suitable for 40ft or smaller screens.
Some key points about these projectors:
To achieve 18,000 lumens, two high wattage xenon lamps must be used. Meanwhile, Christie and Barco are pumping out projectors that produce 30,000 lumens or more using a single 6.5K lamp. SXRD technology just isn't efficient with the light. The LCOS chips absorb much of the heat from the lamps, so cooling is an issue.
Also, Cinelink2 is a TI technology that isn't licensed to be used with the Sony Product. Therefore, Sony used their own proprietary media block (aka: server) that is incorporated into the projector unit. This had to be done to comply with DCI since the encryption is handled differently than in a normal DLP based setup. This adds cost to the projector, and eliminates the ability to select a different server (if a 4K server became available from a 3rd party)
I just don't see the point in spending the money on a projector that has the resolution to fill an 80 foot screen, but lacks the light to do so.
These key points are the reason that I've not had much interest in the product.
I've heard nothing but negative things about these in the field, and the AMC-Sony thing has been floating around here for a while. I seem to remember reading an article like this quite a while ago.
Also, there's still the lingering weariness in regards to how Sony supported the SDDS product.
quote: the article
* ANSI Lumen is a standard measuring method of the American National Standards Institute IT7.228. Since there are multiple methods of measuring brightness, the way that brightness is specified will vary among manufacturers.
This is choice. What is this statement for??? I get the feeling that the intention of including this was to make the reader think that "Oh, maybe the other projector companies are measuring their light in a way that makes it higher" ![[Roll Eyes]](rolleyes.gif)
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