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This topic comprises 2 pages: 1 2
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Author
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Topic: 2 Questions About Logos (sound format, 70mm)
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David Stambaugh
Film God
Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002
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posted 01-31-2002 10:39 AM
I've done some searching, cannot seem to find an online repository of any of the logos used in newspaper display ads for special presentation formats. Example: "70mm 6-Track Dolby Stereo" had a great logo that was often used in the 80s (in the LA Times anyway). Anyone know if these logos have been collected and made available online someplace?Common scenario: Theater advertises in the paper "All Digital Sound" but doesn't specify the format. They also don't run any logos or snipes (?) before the feature. Clearly they are using DTS and sometimes SRD. But their marquee says "Dolby Digital" with the Dolby logo alongside the name of every feature, and this never changes. Is this considered not important? In other words, does anyone in the industry care if the theater advertises "Dolby Digital" but actually uses other formats sometimes? This is probably a trivial thing, but on the other hand, it could be considered misleading. Dolby might like it, but DTS (or Sony) might frown on it. ? The above question came up in my head after I saw newspaper ads for theaters in San Francisco. In SF, the ads seem to always specify EXACTLY which format is used in each theater: SRD, DTS, or SDDS. But in other markets, theaters seem to sidestep the format issue and just say "it's digital". Enquiring minds want to know.  ------------------
- dave
Avoid the meadow...
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Aaron Sisemore
Flaming Ribs beat Reeses Peanut Butter Cups any day!
Posts: 3061
From: Rockwall TX USA
Registered: Sep 1999
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posted 01-31-2002 12:49 PM
If you plan on running anything in a given company's format, then you should be OK with using the logos for that format.And many times you see ads advertising something in a certain format, but once you arrive you find its in analog stereo or worse, mono or front/surround! We avoid the trouble of logos by just advertising films as being 'in digital' with no specification to format, as prints do move around, sometimes in the same day and they can go from DTS to SRD to SDDS (no rollaround systems) We try to keep digital advertised prints in a digital house whenever possible (several of our locations have digital on all screens just different formats). -Aaron
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This topic comprises 2 pages: 1 2
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