|
|
 
|
|
Author
|
Topic: 10 TRAILERS
|
|
|
John Pytlak
Film God
Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000
|
posted 07-24-2001 03:40 PM
LOL  Trouble is, it might just happen sooner than we think.  Another way of handing the "glut" of trailers and rolling stock ads would be to actually SHOWCASE them as pre-show entertainment. Advertised times should specifically say something like trailers and ads start at 7:15 pm, and the feature starts at 8:00 pm sharp. Those people who like to see the trailers and ads (and some do) would come early. Those who just want to see the feature would know the time it actually starts. I would suggest a 10-minute "intermission" between trailers and feature. The downside is that 45 minutes of ads and trailers and "intermission" would probably require showing the feature one less time per day. Instead of making ads and trailers an ordeal forced upon the entire audience, this plan would show them to the people who really WANT to see them, and not burden those who just want to see the feature. ------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
| IP: Logged
|
|
|
|
John Pytlak
Film God
Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000
|
posted 07-24-2001 04:11 PM
Dustin said: "I don't think they actually expect you to play all of those trailers."But distributors hope (and sometimes demand) that you play THEIR trailers. My plan would show many more trailers to audiences that really WANT to see them on a big screen (think trailers for Harry Potter, Lord of the Rings, or Star Wars Episode II), and not burden those who just want to see the feature. ------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
| IP: Logged
|
|
Christopher Duvall
Jedi Master Film Handler
Posts: 500
From: Denver, CO
Registered: Dec 1999
|
posted 07-24-2001 04:58 PM
Alot of the chains are now cutting deals with the distributors to play trailers on particular movies. It is now being tied into the booking process.
A possible scenario would be...
"We will give you 2 prints of Movie A if you play Trailer X on Movie B".
I have even heard the distributors have paid the exhibitors or reduced the rental on film to run trailers. It is a well known fact that all of the major chains are having or have had major money problems in the past couple of years. It just sounds like Hollywood is just exploiting the weakness like Kryptonite on Superman...Of course this is all just conjecture and hear-say but it seams the most plausible. ------------------
Chris Duvall
General Manager
Regal Cinemas Colonnade14
Las Vegas, NV
| IP: Logged
|
|
|
|
Christopher Duvall
Jedi Master Film Handler
Posts: 500
From: Denver, CO
Registered: Dec 1999
|
posted 07-25-2001 01:27 AM
As far as a personal opinion, I think only 5 or less trailers should be on a print. Customers tend to get antsy and probably annoyed after 20 minutes of trailer programming. I really don't want to even get into commercials on prints. The first time I saw that, I was at UA in Virginia Beach sometime about 10 years ago and they ran a Sprite commercial. I remember saying something like..."What the f...!?" Anyhoo, due to the financial strife in this business, I know where my bread is buttered, so I will run the commercials and rolling stock ads. ------------------
Chris Duvall
General Manager
Regal Cinemas Colonnade14
Las Vegas, NV
| IP: Logged
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Rick Long
Jedi Master Film Handler
Posts: 759
From: Toronto, Ontario, Canada
Registered: Nov 1999
|
posted 07-28-2001 03:11 PM
ummmmmmm.....getting back to trailers here, I rented (hate to admit I didn't see it on the big screen but honestly, I didn't have the time) a copy of "13 Days" the other night. (Mind you, the ability to go back and repeat, really helped to decode those New-England accents didn't hurt either). I didn't keep accurate count but there were maybe 6 trailers on the head of the movie.At first I was tempted to fast-forward through them, (wondering if this was a natural reaction to fast-forwarding through commercials on a recorded program), but then thought, why not watch them? Trailers, after all, are a sort of art-form onto themselves. I actually found it quite intersting, not only from a sales point of view (did those trailers really make me WANT to see the movie?) as well as an art form (didn't they already tell me pretty much the whole story anyways?). I must say one thing for these as opposed to some of the ones I see assembled by the ametuer projectionists who assemble so many of our trailer packages these days. It was very well edited. No extremely long fades (causing the time-impatient audiences of today to wonder "what the hell is going on up there?). No inclusion of the white blocks of sound track often at the end of the trailers that cause this extremely loud "BOOM " in the sound. I honestly think that the people who make up the trailer (even the feature) package should be made to sit and watch their work in the theatre, along with an audience. Perhaps then, they would learn. Also, perhaps not.
BTW, I just gotta ask, Matthew, what do you need those lamps for?
| IP: Logged
|
|
|
|
|
|
All times are Central (GMT -6:00)
|
|
Powered by Infopop Corporation
UBB.classicTM
6.3.1.2
The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion
and agrees to release the authors from any and all liability.
|
Home
! It's nothing more than a thinly veiled attempt to get you to play these trailers on the movie.
Printer-friendly view of this topic