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Topic: What does "Ekta-" mean?
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John Pytlak
Film God
Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000
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posted 07-18-2001 01:30 PM
Like any good trademarks, "Kodak", "Koda----" and "Ekta----" are unique names that are easy to say, remember, and associate with a product.Here is the history of the name "Kodak":
_____________________________________________________________________ It was in 1888 that the word "Kodak" was first registered as a trademark.
There has been some fanciful speculation, from time to time, on how the name
was originated. But the plain truth is that Eastman invented it out of thin air. He explained: "I devised the name myself. The letter "K" had been a favorite
with me - it seems a strong, incisive sort of letter. It became a question of
trying out a great number of combinations of letters that made words starting
and ending with 'K.' The word 'Kodak' is the result." Kodak's distinctive yellow
trade dress, which Eastman selected, is widely known throughout the world
and is one of the company's more valued assets. _____________________________________________________________________
Link to History of Kodak ------------------
John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion
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