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Topic: Have you unlocked some secrets to social media posting that you want to share?
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Mike Blakesley
Film God
Posts: 12767
From: Forsyth, Montana
Registered: Jun 99
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posted 11-29-2019 12:15 AM
We get quite a lot of "reach" on our posts (number of people who saw it) but we don't get a lot of engagement. I've tried about everything...."what's your favorite Christmas movie," "here's our top 50 list, which of these have you seen?" and such like that. I'm not sure what to do about it or if I really need to do anything about it.
I usually do one or two posts a week - the first one is usually on Wednesday or THursday and I put up the onesheet of whatever movie we're playing that weekend; midweek, I put up another picture (usually a "still" from the movie or a different one-sheet image) and say something about "it's the number one movie in the USA" or "it's one of those movies that you really need to see on the big screen...don't miss it!" kind of thing.
If I have the info available, I'll do a "fun facts" about the movie we're playing. Disney's remakes have been good for that -- I did one for Cinderella with details about the elaborate costumes, the locations, etc. People seem to dig that kind of stuff.
I also like to do posts marking any kind of anniversary or nostalgic things we have going on -- like, I usually put up a picture of our outside Christmas lights because they're kind of a local landmark. One year I did a post about our indoor Christmas decorations which have been unchanged in about 40 years. We're even still using the same "happy holiday season" trailer that we used in the film days -- it's about 35 years old, and I did a post about that. Those always get "warm reactions" from people who are nostalgic.
And of course whenever we do ANY kind of upgrade, remodel or such, I put up pictures and plenty of details. People love to see money being put back into the local businesses. We always get a lot of great responses from those.
A lot of theater Facebook pages (and websites) don't have any pictures of the theater itself.....put up those kind of pics, especially if you have a unique or historic building.
And encourage people to share your posts. One thing I've never done (but have thought of, and seen others do) is to run a share or "like" contest -- 'like this post and we'll enter you in a drawing for a free gift card' or something like that. I've been meaning to try that but haven't done it yet.
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Justin Hamaker
Film God
Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004
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posted 11-29-2019 05:20 AM
quote: Mike Blakesley
And encourage people to share your posts. One thing I've never done (but have thought of, and seen others do) is to run a share or "like" contest -- 'like this post and we'll enter you in a drawing for a free gift card' or something like that. I've been meaning to try that but haven't done it yet.
I do like and share contests every week for our drive-in to give away a few tickets. Along with a boost, these will get some decent activity. However, I haven't had the same result with our cinema.
Pictures of beautiful sunsets often get a lot of likes and shares on our drive-in page, but I don't know that it does much good for the business other than reinforcing that we exist (which has some value).
Still, I'm trying to figure out how to reach the under 30 crowd more reliably. I know the main platforms they are using are Instagram and SnapChat, but I haven't really figured out either. For SnapChat I made some stickers with our QR code and put them on the entrance and exit doors. This has helped, but we're still only about 50 followers.
I need to figure out a method for driving interaction. I've been trying to post something a couple times a week, and have done a couple paid posts. I need to figure out how to do some sort of promotion to drive responses and/or adds.
Instagram is a whole other animal. I haven't begun to figure out how it works, aside from sharing images.
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Frank Angel
Film God
Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999
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posted 12-03-2019 06:57 PM
It seems the way the mega companies have figured out how to use these social media platforms in ways that are deceptive, but oh so effective. They get some YOUNG, hot looking wannabe model or wannabe actor, sometimes plying them with free product or even paying them, and they are encourage to talk positively and energetically about their products as if it is just an off-the-cuff show-and-tell discussion on the kid's "channel."
If all goes as the ad agency for the company has planned and the "personality" begins to "trend," they are in the money -- those viral channels bring in millions.
The deception of course is that while the trending "personality" may talk about other products, they are really just another continuous paid commercial, much like the TV infomercials, only with younger and prettier people and with a lot less transparency as to what's going on.
If you can get one of those young personality types to talk about movies that you are playing which they no doubt will love because they are woke (and it just so happens they love to watch them at your theatre because it is woke), seems that is the way the social media thing works. Just posting info about an engaging contest or, reasons to see a movie on Thanksgiving, while you and I think that is pretty clever -- very clever actually, the key is to have some 15 yr old present it with all the excitement that a 15yr old can muster.
Of course you need to put your ethics in a lock box for the duration.
Here's a sleazy fact: Ad agencies hire aspiring kid actors to go in groups of 2 or 3 to infiltrate groups of their peers at school and talk-up a product without ever revealing that they are in the employ of the ad agency representing the product's manufacturer.
The advertising business has always been pretty sleazy, but the internet and twitter and youtube only elevate it to a new level of uber sleaze.
In short, what works on social media is YOUNG people talking and selfie-ing about the movies you show and your theatre. I am glad old enough to only have had to worry about placing ads in a newspaper and maybe producing some radio spots to promote my shows. I leave it to you younger folks to have to deal with social media. Personally, I am most comfortable with anti-social media.
Hey Twitter... ![[fu]](graemlins/fu.gif)
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