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Author Topic: Drive-In Matinee
Dave Bird
Jedi Master Film Handler

Posts: 756
From: Perth, Ontario, Canada
Registered: Jun 2000

 - posted 11-09-2018 10:05 AM      Profile for Dave Bird   Author's Homepage   Email Dave Bird   Send New Private Message       Edit/Delete Post 
The stars finally lined up and we got to run the mythical Drive-In Matinee this past Sunday at 5pm, possible after the time change. We decorated the place for Christmas and ran Elf with Christmas Vacation all weekend (Saturday bonus: Die Hard). Latest we've ever been open and we were trying to bridge the gap until Grinch (alas, was not to be, they wanted 3 weeks, too much when the snow flurries are already making an appearance here). Anyway, we had a great weekend, families were delighted with the Sunday afternoon special, and we're claiming the unofficial world matinee record of somewhere between 150-175 people (we ran "Carload" pricing for Sunday). That record will be broken this weekend, as our booker who has some large city drive-ins is going to try it. Shame we couldn't get Grinch, I was going to expand on the theme by running a Saturday afternoon Single-Feature followed by the double in the evening.

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Barry Floyd
Phenomenal Film Handler

Posts: 1069
From: Lebanon, Tennessee, USA
Registered: Mar 2000

 - posted 11-14-2018 11:52 AM      Profile for Barry Floyd   Author's Homepage   Email Barry Floyd   Send New Private Message       Edit/Delete Post 
We tried that "Sunday matinee" thing several years ago. We did "OK" with it, but not enough to make it a regular thing. At our place, we typically have a kid movie, followed by a more "grown up" feature. We would play the "kid movie at 5:00 p.m., the "grown up" feature at 7:00p.m.+/-, then repeat the kid feature again at 9:15p.m. +/-.

For the families with little kids who never stay for the second feature anyway, it made sense and worked well, however not enough of them came to justify the expense of payroll.

We're playing Elf with Christmas Vacation the weekend of the 30th for our final weekend of the season.

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Rick Cohen
Film Handler

Posts: 80
From: Amherst, New York
Registered: Feb 2011

 - posted 01-02-2019 01:48 PM      Profile for Rick Cohen   Author's Homepage   Email Rick Cohen   Send New Private Message       Edit/Delete Post 
When we opened Star Wars The Force Awakens back in 2015, we had it showing on all four screens, with showtimes at 5:00, 6:00, 7:00, 8:00 and 9:00. Not something I would do on a regular basis , but this was a $250 million opening, so it was worthwhile.

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