my profile | my password | search | faq & rules | forum home

» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » What will the market bear (Page 1)

This topic comprises 3 pages: 1  2  3

Author Topic: What will the market bear Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 04-29-2017 09:00 AM                        The highest grossing movie in Montgomery last night was Baahubali 2 at the Carmike/AMC/NewVision Festival Plaza. I've got no idea what the Indian population of Montgomery is (though we only have two Indian restaurants), and maybe they all came on the same night. What's weird is the pricing structure for the movie. Regular prices at the Festival Plaza are $7 matinee, $10.25 evening (no 3D or BigD). Here's the set up for this film: 10am: Hindi all seats $16.50 2pm: Tamil $22.50 adults/ $16.50 kids 5:45pm & 9:30pm Telugu: $25.30 adults/ $16.50 kids 3 languages, three overpriced ticket levels. I guess with digital it is easy to set up. Is this the future of movies? Will art houses start charging more to see an anime in Japanese than dubbed in English? Outside of the very specialized Bollywood market, anyone else seeing attempts to gouge a niche market like this? I presume there are places with heavy Spanish speaking populations that may show something in Spanish and English. Do they charge more for one? It would be illegal to do this with open captions, wouldn't it? I certainly wouldn't put it past someone to try.  |  IP: Logged Justin West Master Film Handler Posts: 271 From: Peoria, IL, USA Registered: Jul 2001 posted 04-29-2017 11:21 AM                     Martin: Maybe they raised the rates for Tamil and Telegu because the shows are later and more limited in audience/market size? Sorta like renting a theatre for your own private use may average out to cost more than just buying tickets to a typical show? I have heard that Indians don't buy much at the snack bar so, maybe this is a consideration affecting admission prices as well?  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 04-29-2017 03:05 PM                        Was this a rental or are the ticket prices set by the cinema?  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 04-29-2017 03:42 PM                        I don't know. It is playing at various AMC and NewVision theaters around the country. It is also a full week, four show a day presentation. So unless it's a four-wall, it seems to be the theatre's call. FWIW: AMC just ran a Fathom event of what I think is a Christian Comedienne at $25 a ticket. Most of their Fathom events are in the $12.50 to $15 range.  |  IP: Logged Frank Cox Film God Posts: 2234 From: Melville Saskatchewan Canada Registered: Apr 2011 posted 04-29-2017 04:41 PM                        A theatre in Regina is playing this right now; I just checked their website and found this: quote: Baahubali 2 The Conclusion (14A) Violence | 171 Min Tickets Adults $15.00 Children $10.00 Cash sales only. No Passes or Coupons It looks like their regular adult price is $10 and child price is $7.50, so this is priced higher than their regular movies.  |  IP: Logged Sam Graham AKA: "The Evil Sam Graham". Wackiness ensues. Posts: 1431 From: Waukee, IA Registered: Dec 2004 posted 04-30-2017 12:28 PM                        It's apparently working in any case. Box Office Mojo is reporting it's the #3 domestic box office winner this weekend. quote: In third is the mammoth release of the Tollywood sensation, Baahubali 2: The Conclusion distributed by Great India Films in North America. Playing in a mere 425 theaters the film brought in an estimated $10.1 million, a whopping $23,855 per theater average and nearly three times as much as the opening for the 2015 original. This is the largest opening for an Indian film dome  |  IP: Logged Paul Linfesty Phenomenal Film Handler Posts: 1383 From: Bakersfield, CA, USA Registered: Nov 1999 posted 04-30-2017 01:23 PM                     I just checked the Bakersfield Regal prices for this. REGULAR Prices are $6.95 matinees, $9.95 evenings. Prices for this film are $15 matinees and $23 evenings.  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 04-30-2017 04:21 PM                        So, do we think we see $25 tickets for say, a new Star Wars film? The return of the "Road Show"? That would sure make the new $50 prime TV system look more enticing.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 04-30-2017 10:06 PM                        Well, we ARE the only entertainment industry that prices brand new super-desirable products the same as nobody-cares products. Considering all the options with computerization available now, I would guess it's just a matter of time until we see more popular movies being priced higher than flops.  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 04-30-2017 10:16 PM                        I remember someone trying to do this many years ago (pre-digital). I'm not sure how it ended, put pretty sure the studios disapproved.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 05-01-2017 11:39 AM                        Well yeah, because they don't want to see their brand new $175 million would-be blockbuster going directly to the bargain bin, even though that's where some of them deserve to go.  |  IP: Logged Mark Campbell Expert Film Handler Posts: 148 From: Seattle, WA USA Registered: Jul 2007 posted 05-01-2017 12:24 PM                     Regal Parkway Plaza in Tukwila WA has all seats at $15.75 including kids. Their regular adult evening admission is $12.80. Way back in the day the SRO Tacoma Mall Twin charged $5 instead of the usual $4.50 for Indiana Jones and the Temple of Doom. They made a note of it in their newspaper ad.  |  IP: Logged Eric Hooper Jedi Master Film Handler Posts: 532 From: Fort Worth, TX, USA Registered: May 2003 posted 05-02-2017 01:18 PM                     Could this be the beginning of higher-priced tickets on the first weekend, then a price decrease during the first weekdays through the second weekend, and then another price drop on the second week's weekdays?  |  IP: Logged Martin McCaffery Film God Posts: 2481 From: Montgomery, AL Registered: Jun 99 posted 05-02-2017 03:27 PM                        AMC here has been doing that with some of the blockbuster films, but that theatre is a discount theatre anyway. The bigger films start out at the higher rate and work their way down. Non-blockbusters are just at the discount rate from the beginning.  |  IP: Logged Geoff Jones Jedi Master Film Handler Posts: 579 From: Broomfield, CO, USA Registered: Feb 2006 posted 05-02-2017 07:17 PM                        quote: Martin McCaffery So, do we think we see $25 tickets for say, a new Star Wars film? I would not pay $25 to see a new Star Wars movie at the cinema. I would happily pay $25 to see the original Star Wars film at the cinema.* I am thinking about paying $25 (per ticket) to take my daughter to see Titanic at the Littleton Alamo Drafthouse this summer. (The price includes brunch and drinks) I'm on the fence, but if it's the only way I can show her that film on the Big Screen, I may do it. There are actually a number of movies I would pay ~$25 to see on the Big Screen, especially to take my kids to see them for the first time. Geoff *Not the Special Edition. I would not watch those even if you paid me $25.  |  IP: Logged

All times are Central (GMT -6:00)

This topic comprises 3 pages: 1  2  3

Printer-friendly view of this topic

Hop To: Select a Forum: Category: Operations -------------------- Digital Cinema Forum Film Handlers' Forum Large Format Forum Ground Level Feature Info, Trailer Attachments & REAL Credit Offsets Category: Community -------------------- Film-Yak Film Handlers' Movie Reviews The Afterlife Bob Maar's Joke-A-Thon Category: Classified -------------------- Equipment and Supplies Wanted/For Sale Help Wanted/Seeking Employment Category: System -------------------- Software Beta Testing Forum

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.