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Author Topic: Gift card advertising Frank Cox Film God Posts: 2234 From: Melville Saskatchewan Canada Registered: Apr 2011 posted 09-21-2016 10:22 PM                        Does anyone have a good tagline for advertising gift cards? I've been using this one for years: Always the right colour, Always the right size, Cheaper than a sports car. Gift Cards are available at the theatre.  |  IP: Logged Manny Montes Master Film Handler Posts: 270 From: United States Registered: Feb 2010 posted 10-16-2016 10:31 PM                     We've always tried to tie ours into a big movie at the time, using a tagline or something witty that tied back into the movie. Even if the cards weren't branded it did well to promote an upcoming film while also selling gift cards.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-16-2016 10:37 PM                        We've used "Give the gift of movies!" for many years. I put up signs for Christmas sales starting around Nov. 1 and I also created a 10-second DCP slide that we run between the trailers and the movie starting around that time.  |  IP: Logged Rick Cohen Expert Film Handler Posts: 102 From: Amherst, New York Registered: Feb 2011 posted 10-27-2016 01:04 AM                        Make your gift a blockbuster hit!  |  IP: Logged Ron Funderburg Jedi Master Film Handler Posts: 814 From: Chickasha, Oklahoma, USA Registered: Nov 2007 posted 10-29-2016 06:28 PM                        Mike I guess I'm old fasion mine has always said Right for every occasion, gift certificates are available at the box office.  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 10-29-2016 07:30 PM                        We use "The Gift of Entertainment" or "Perfect for everyone on your list".  |  IP: Logged Donald Brown Expert Film Handler Posts: 131 From: Lincoln, DE Registered: Sep 2009 posted 10-31-2016 06:10 PM                     Have those of you who offer gift cards produced your own, or have you obtained customized or standardized forms from a particular vendor? I have a number of requests this year for gift cards, which I have not previously offered, and I am currently evaluating various options. Thanks, Don Brown  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 10-31-2016 06:25 PM                        Donald, your best bet is to get something through your theatre management software vendor - or at least see what gift card systems they can work with. Implementing something on your own which will integrate with your POS system will be very difficult. While you certainly could do something as an external system, it will likely slow speed of service as you have to go to the external system to look up the value of the card. Plus the more steps you have for sales and redemption, the more likely you are to have mistakes, theft, and fraud.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-31-2016 06:30 PM                        We use RTS for our POS system, and when we were looking to get into gift cards they recommended a company called Plastic Printers. We've used them for many years. They do the cards themselves, and also the backing cards (gift folders) too. You can either send them your own design for the front and back of the card (which is what I did), or they have generic designs. They also offer cards in different qualities -- anything from a flimsy plastic one-time use thing, to a thick card that's just like a regular credit card. The backing card folder is the same way -- you can design your own or choose from generic designs. And there are many options for the style of the cards (where they fold, horizontal or vertical, where the cuts are to hold the gift cards, etc) or you could go without folders and use something else to hold your gift cards. The nice thing about them being the preferred vendor for RTS is, the card numbers are already built into RTS when you get the cards, so you don't have to swipe-in the cards before you can add money to them. And the whole process of selling or redeeming the cards is as seamless as can be. We sell cards online too, which also integrates with RTS. We have had the same sales rep (Pat) throughout our whole relationship with Plastic Printers, so if I need more cards it's just a matter of sending Pat an email. I'm sure there are many other card printers, but with any company, I would ask for quality samples before submitting an order. Plastic Printers Tell 'em Mike sent you.  |  IP: Logged Frank Cox Film God Posts: 2234 From: Melville Saskatchewan Canada Registered: Apr 2011 posted 10-31-2016 06:33 PM                        I have three different gift cards. They all have the same back. I designed them using Scribus and a friend of mine who owns publishing company printed them for me. I don't know why the scan has those lines in it. Maybe because the cards have a very shiny coating. The real cards don't have the lines; they are very smooth and shiny. They are actually full-colour high-gloss business cards.  |  IP: Logged

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