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Author
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Topic: Yet another theater makes national news for showing wrong movie
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Jesse Skeen
Phenomenal Film Handler
Posts: 1517
From: Sacramento, CA
Registered: Aug 2000
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posted 06-29-2016 04:41 PM
This happened fairly close to me in Concord, at a Brendan theater (I only went to one of their theaters once and was unimpressed as it was top-masked.) Headlines are now saying they showed the R-rated "Sausage Party" trailer prior to "Finding Dory", which being an animated movie would be a likely mistake, but the manager says they had actually started to play the wrong feature which had that trailer programmed with it. I guess with digital it's even easier to make this mistake than it was with film, though at least it also seems easier to fix once it happens.
Hopefully I'm following the right format here- url for the story is: http://bayareanewstalk.com/concord-movie-theatre-apologizes-for-showing-sausage-party-trailer-for-finding-dory-crowd/
And full text of the article follows:
They were expecting to see Finding Dory, but instead saw the horrific trailer for a Rated-R animated film.
The mistake led to the viewing of the “Sausage Party” trailer for the PG crowd in mid-June at Brenden Theatre in Concord.
“Sausage Party” is a movie about one sausage leading a group of supermarket products on a quest to discover the truth about their existence and what really happens when they become chosen to leave the grocery store.
“Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last minute groups wanting to see Dory, the wrong movie was started by mistake,” said Walter Eichinger, Vice-President of Operations for Brenden Theatre Corporation.
“Our movies are now started and stopped by computer and a click of a mouse. We moved a couple of screens to larger houses to accommodate some walk-up groups over a very, very busy Dory weekend. In the rush one hardworking manager clicked the wrong movie. It was caught soon but not until that trailer was played. We regret it, apologize for it and we are not happy that it happened. We fully realize that this trailer is not appropriate for Dory and we would never schedule something like that,” according to Eichinger.
“The trailer for Sausage Party is not and has never been scheduled with Dory,” Eichinger added. They were expecting to see Finding Dory, but instead saw the horrific trailer for a Rated-R animated film. The mistake led to the viewing of the “Sausage Party” trailer for the PG crowd in mid-June at Brenden Theatre in Concord. “Sausage Party” is a movie about one sausage leading a group of supermarket products on a quest to discover the truth about their existence and what really happens when they become chosen to leave the grocery store. sausage_party “Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last minute groups wanting to see Dory, the wrong movie was started by mistake,” said Walter Eichinger, Vice-President of Operations for Brenden Theatre Corporation. “Our movies are now started and stopped by computer and a click of a mouse. We moved a couple of screens to larger houses to accommodate some walk-up groups over a very, very busy Dory weekend. In the rush one hardworking manager clicked the wrong movie. It was caught soon but not until that trailer was played. We regret it, apologize for it and we are not happy that it happened. We fully realize that this trailer is not appropriate for Dory and we would never schedule something like that,” according to Eichinger. “The trailer for Sausage Party is not and has never been scheduled with Dory,” Eichinger added.
I just think it's funny that every time this sort of thing happens, it makes the national news. Makes me glad I never did this myself, closest I came was some trailer adjustments the night prior which led to someone else starting "Battlefield Earth" the next day rather than the much better movie it was split with on that screen.
I've also noticed green band trailers now say that they are either approved for "APPROPRIATE audiences", rather than the former "ALL Audiences", and sometimes instead say that they're approved "To accompany this feature"- a couple trailers I've seen with that message have had profanity and such that would've previously only been allowed in a red band trailer.
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Leo Enticknap
Film God
Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000
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posted 06-29-2016 06:05 PM
quote: Jesse Skeen
I just think it's funny that every time this sort of thing happens, it makes the national news.
Especially as it must be happening more and more in the digital world than in the 35mm era. With film you actually had to make quite a physical effort to play the wrong movie: even if you had a three deck platter with two prints on it, one for 2pm and 6pm, the other for 4 and 8, you at least had a 50% chance of getting it right. With digital, if you have one TMS driving 20 screens and you're setting up the playlists in a hurry, I'd have thought that it would be far, far easier to play The Texas Chainsaw Massacre at the kids' matinee than when you're jockeying 35mm prints around.
The only time I ever did something like this was in a house that ran ads and trailers from a 2,000 reel, then the feature was threaded from a platter during a brief intermission. Screen 1 and 2 each had an ad and trailer reel, one of which was G-rated and the other R (actually, their British equivalents, U and 18). At 9am one Saturday morning a co-worker phoned in sick. So I staggered in, grabbed the wrong reel from the bench, and the audience for The Lion King saw a bunch of ads for cigarettes, alcohol and condoms (and not much else), followed by a trailer for Pulp Fiction.
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