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Author Topic: Leicester Square threatened by property development
Mark Hajducki
Jedi Master Film Handler

Posts: 500
From: Edinburgh, UK
Registered: May 2003


 - posted 12-15-2014 04:23 PM      Profile for Mark Hajducki   Email Mark Hajducki   Send New Private Message       Edit/Delete Post 
BBC News Article
Pictures and more info on linked page

quote:
London's Leicester Square is home to some of the UK's oldest and most beautiful cinemas - but unlike the equally famous West End theatres nearby, none have listed building status. Now, with developers circling, many are worried how long these buildings will last.

The 1930s Odeon West End, one of Leicester Square's oldest picture houses, has already been approved for demolition despite being in a conservation area and opposition from English Heritage.

There is nothing to stop others going the same way. Supporters fear they face a losing struggle to protect the most important cinemas in an area of central London hungry for ambitious new developments.

"Cinemas should be protected - they are a hugely important part of the history of our 20th Century towns and cities," says Henrietta Billings, senior conservation adviser at the Twentieth Century Society.

"Not only do they chart an interesting period of public entertainment - from their heyday as American Hollywood movie palaces, to slow decline in the post war years with competition from television - these enormous buildings were often fantastically elaborate 'Cathedrals of the Movies'."

But why is the design of these buildings so important?

Turn the clock back 70 years and many of the ambitious new developments were cinemas themselves.

Great cathedrals for the silver screen were rising across the city, some of the most imaginative auditoriums ever seen, bringing the glamour of Hollywood to central London, as well as less glamorous areas of the capital and the rest of the UK.

Gigantic and palatial auditoriums fit for Hollywood royalty themselves boasted the biggest screens ever seen; rows of velvet seats, palm trees and awe inspiring interiors ranged from Egyptian-inspired art deco to gothic-influenced design.

"The cinemas were designed to take people into a kind of fantasy land," explained Richard Gray, chairman of the Cinema Theatre Association, a heritage group. "It was joining with the fantasy of the film that you were about to see.

"I think the idea was to gobsmack the audience, in one way or another. Each cinema outdid the last one with a sensationalist interior."

So why do cinemas seem particularly vulnerable to the demolition ball now?

Unlike their architectural cousins, the West End theatres, many cinemas lost their original features in the race to keep up with technology.

First, in the 1950s, came the demand for massive curving CinemaScope screens. Then dawned the era of the multiplex. Picture houses that once housed one big screen and a thousand seats were carved-up to accommodate three or more small screens.

Such changes were introduced sympathetically in some venues - as in the now Grade II* listed Odeon in Muswell Hill, north London, where most of the original auditoriums' features have been retained.

At other times the alterations were more brutal, leaving little evidence of the cinema's glamorous past.

For instance, the space that in 1967 housed Europe's biggest CinemasScope screen at Odeon Marble Arch is now filled with five smaller screens.

Even one of London's most famous cinemas, the Empire Leicester Square, has succumbed to the most recent demands and installed an IMAX screen.

The cinema, which was for more than 50 years the biggest auditorium on the square, was subdivided to accommodate the new screen. Changes like that make it difficult for a cinema to ever be granted listed status.

Justin Ribbons, chief executive of Empire Cinemas, defended the changes made to the 130-year-old building.

"With each regeneration there is obviously a balance between maintaining the historic building and installing the new technology and imperative film marketing," he said.

"However, I think Empire Leicester Square is one of the best examples in London of sustaining both.

"You can't preserve the old building in its entire original form and purpose without it becoming irrelevant to today's entertainment industry. For us the building is tantamount with the business, and from that point of view we will always cherish and preserve as much of the building as we can."

English Heritage said it opposed the application to demolish the Odeon West End but explained that both the Empire and Odeon Leicester Square had been too significantly altered to be listed.

"The concentration of both cinemas and theatres in the West End is something we naturally take into account, but we nevertheless have to judge each building on its own merits," a spokesman said.

But despite the building's failure to meet English Heritage's standards, the Odeon Leicester Square (not to be confused with the Odeon West End, also in Leicester Square) is the biggest single screen cinema left in the UK, and remains a favourite among cinema aficionados.

With its famous black marble tower, it remains a valuable piece of the city's heritage and one of the most impressive places to see a film in London, according to Mr Gray.

"It has been emasculated and emaciated, compared to what it was... it did have this world class interior which was smashed to bits in the 1960s, but you still feel as though you are somewhere quite special," he said.

Duncan Reynolds, the managing director of Odeon UK, points to the recent refurbishment of the Odeon in Swiss Cottage, north London, as evidence of a commitment to preserving the best of the past.

While the bulldozers may seem to be circling in the heart of London, elsewhere in the country there are a growing number of successful restoration projects.

The Rex in Berkhamstead and the Odyssey in St Albans, both in Hertfordshire, and the Regal in Evesham, Worcestershire, were all saved from the shadow of the developer's digger to become thriving cinemas in fully restored art deco glory.

In Stepney, east-London, the gigantic Troxy - a 1933 cinema and once a Mecca bingo hall - is now open again as an entertainment venue with occasional film presentations.

Daniel Smith, business development manager at the Troxy, explained the enduring appeal of this elegant old cinema.

"The 1930s was a very glamorous era where the environment that people were going to enjoy entertainment was just as important as the activity, and Troxy is a prime example of this," he said.

"Fragrances used to be pumped into the venue through the ceiling ducts to keep the space smelling fresh and the stunning original 1930s art deco architecture speaks for itself."

So while cinemas in Leicester Square may face an uncertain future, with a bit of imagination others have proved there's still life in the old picture palaces yet.


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Scott Norwood
Film God

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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 12-15-2014 04:46 PM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
That is sad news. I was just in London two weeks ago on vacation and saw Interstellar at the Odeon West End (it has just moved down the street from the Odeon Leicester Square). It was a pretty nice 800-ish-seat theatre (the main theatre there; there is a smaller one which I believe used to be the balcony). The print was generally dirt free, but most reels had a light base scratch down the center.

I have never been to the Odeon Leicester Square. I visited the Empire Leicester Square in the late 1990s; it was an amazing theatre then, but apparently has been chopped up in the years since.

Odeon West End, as of 11/30/2014:
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Odeon Leicester Square:

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Marcel Birgelen
Film God

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From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 12-15-2014 08:11 PM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
Of all the cinemas in and around Leicester Square, the Empire was the one that LEAST of all needed a total deconstruction. The original screen was HUGE, the room was beautiful and imposing. It got an upgrade to Dolby Atmos just about two years ago. If they would have given it some new seats, it could have easily competed with all those "Premium" formats out there.

Also, you would expect that a city the size of London should be able to sustain a mere handful of big premiere cinemas. If they end up chopping up Odeon Leicester Square (which unfortunately never was the best of those monumental Leicester Square cinemas), where will they go with all their premiere events?

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Leo Enticknap
Film God

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From: Loma Linda, CA
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 - posted 12-16-2014 02:32 AM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
A major issue with the British cinemas built during the 20s and 30s boom is that a lot of them look amazing, but they were actually thrown up cheaply, and as a result the ones that remain are phenomenally expensive to maintain. The 1927 Cinematograph Act gave tax breaks to domestically owned cinemas, and then the arrival of sound sucked massive venture capital into the biz. It was a bit like the growth of the Internet in the late '90 and early '00s: the name of the game was to throw up as many cinemas in as many towns, and as quickly as possible, to cash in on what was virtually limitless demand.

For the ones that remain, even mundane factors like heating them enough to keep out the damp, providing disabled access in accordance with modern legislation, and not to mention the acoustic problems with the fabric of the building in providing decent quality sound, means that there is no economic argument whatsoever for keeping them open in most cases. Apart from the West End ones, I get the impression that the remaining operating examples are either run on a community/non-profit basis, or by small and innovative companies that are looking for ways to capitalize on their historical kudos (e.g. private rental events, movie shoots etc.).

It saddens me, but doesn't surprise me, that developers are closing in on the city center ones, eying up more lucrative uses for the land.

Trivia alert, though: what goes around comes around. The Odeon Leicester Square was built on the site of the old Alhambra, which was one of London's premier music hall/vaudeville venues in the late Victorian and Edwardian periods. By the 1920s, music hall was obsolete and everyone wanted movies. So the theatre had to go.

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Marcel Birgelen
Film God

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From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 12-16-2014 03:30 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
It's interesting both the Odeon Leicester Square and Odeon West End are considered to have been altered too much to be listed. While this *might* be debatable for Odeon West End, for Odeon Leicester Square it doesn't really make any sense. Besides some half-brained "renovation" in the 1960s, which got rid of many of the original ornaments, the building itself remains largely unchanged. The Odeon Leicester Square will probably be somewhat safe for now, as it's really an international important premiere theater.

I guess both Odeon theaters are still making money for them, but will face serious upgrades in the near future. But selling off your real estate to have it replaced by some hotel seems like an easy cash grab to me.

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