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Author Topic: Expendables 3 Leaked Online, Downloaded 189,000 Times in 24 Hours
Mike Peterson
Film Handler

Posts: 11
From: Beacon Falls, CT , USA
Registered: Nov 2006


 - posted 07-25-2014 06:01 PM      Profile for Mike Peterson   Author's Homepage   Email Mike Peterson   Send New Private Message       Edit/Delete Post 
It's not even due out in the theatres for another 3 weeks. I hope Lionsgate and every other studio starts to look at themselves instead of trying to push blame and police the theatres. The problem is in house; always has and always will be. Nobody wants to watch a cam video anyways. Also has anyone heard of a successful hack into a server/IMB to record an encrypted feed?

'Expendables 3' Leaks Online, Pirated Copy Downloaded 189,000 Times in 24 Hours

By Todd Spangler

A DVD-quality copy of actioner The Expendables 3, starring Sylvester Stallone, has been downloaded via piracy sites more than 189,000 times over a 24-hour period — three weeks ahead of the U.S. premiere.

The leak of the film on the Internet ahead of its theatrical debut, an unusually rare occurrence, could dampen box office for Expendables 3. It’s also worth noting that the target demo for the movie is young males, who are the biggest users of illegal file-sharing services.

With 21 days left to go before the Aug. 15 premiere, the number of illegal downloads of Expendables 3 will certainly soar into the millions.

Lionsgate, which is distributing the movie, did not immediately respond to a request for comment on the leak. The original source of the pirated copy is unclear; user comments posted on piracy websites indicate the rip is genuine.

Pirated copies of Expendables 3 began cropping up on torrent-sharing sites Wednesday and downloads started to spike Thursday, according to data provided by piracy-analytics firm Excipio. As of 6 p.m. Eastern Thursday, the movie had been downloaded 189,052 times worldwide, with 42,216 of those in the U.S., according to Excipio.

Expendables 3 ensemble cast includes Jason Statham, Antonio Banderas, Jet Li, Arnold Schwarzenegger, Dolph Lundgren, Kelsey Grammar, Terry Crews, Mel Gibson, Wesley Snipes and Harrison Ford.

The first two Expendables movies, both starring Stallone, were released in mid-August in 2010 and 2012 by Lionsgate. The first installment grossed $275 million worldwide and the second took in more than $300 million.

In 2011, Expendables producer Nu Image filed a copyright-infringement lawsuit targeting more than 23,000 individual BitTorrent users that it alleged illegally downloaded copies of the first movie.

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Andrew Thomas
Master Film Handler

Posts: 273
From: Pearland, TX, USA
Registered: Jun 2012


 - posted 07-25-2014 07:16 PM      Profile for Andrew Thomas   Email Andrew Thomas   Send New Private Message       Edit/Delete Post 
Glad the studio has a pre-packaged excuse for an obvious under-performer in the making.

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Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003


 - posted 07-26-2014 03:08 PM      Profile for Aaron Garman   Email Aaron Garman   Send New Private Message       Edit/Delete Post 
Don't worry, they will eventually find a reason to blame consumers for this.

AJG

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Scott Norwood
Film God

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From: Boston, MA. USA (1774.21 miles northeast of Dallas)
Registered: Jun 99


 - posted 07-26-2014 04:28 PM      Profile for Scott Norwood   Author's Homepage   Email Scott Norwood   Send New Private Message       Edit/Delete Post 
So, by the MPAA's own twisted logic and math (assuming an average ticket price of $8 and that every single downloaded copy results in a lost ticket sale), they just lost 0.5% of the expected gross of ths film (video?). That is pretty much a rounding error on the scale of the numbers that a movie like this should generate.

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 08-09-2014 12:41 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
When ole Jack Valenti was around, he would say (any time a news camera was pointed in his direction) "Piracy is a cancer in the belly of the industry," I guess he was right...and the "belly" is the studios/distribution side of the industry where it has matastasized, not the exhibition side.

As for the math...the MPAA never ventured to explain what calculator they used when they'd gingerly throw out the figure that they lose 6 BILLION dollars a year to piracy, and they'd say it with a straight face too. Hard to take that kind of MPAA New Math very seriously. Inevitably in the next sentence, they'd whine that it was all the theatre's fault. They'd make theatres run illc-conceived trailers saying all you pirates out there sitting in the theatres (you know, the theatre customers who PAID for their tickets) are taking the food out of the mouths of the studio industry children. Then every Sunday on the network news they brag about how many millions their bootlegged picture make.

It was also hard to take the accusation seriously when any quality bootleg DVD out on the street had the words "Academy Screening Copy" at the bottom.

And since digital, which supposedly has incorporated so much more security over film so as to prevent piracy on the exbibition end, the loss to piracy magically doesn't seem to have abated one iota. How exactly does that compute? And what will they say if the grosses on this title aren't any worse than the first two outings of this dogturd of a franchise?

What they will use this for will be to argue why their product needs to go to non-theatrical markets SOONER rather than later. Everyone knows as far as the producers are concerned, they have been using the theatrical run as nothing more than advertising for all the other markets, so maybe they won't ever get Day&Date, but a short two to three week window would suit them just fine....just the thought gives all those studio execs an instant erection -- they would be able to throw out the Viagra.

Long theatrical runs are indeed expendable.

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Steve Matz
Jedi Master Film Handler

Posts: 672
From: Billings, Montana, USA
Registered: Sep 2003


 - posted 08-09-2014 12:12 PM      Profile for Steve Matz   Email Steve Matz   Send New Private Message       Edit/Delete Post 
The MP Industry has always been a Greed Monster going back when Theater Chains started. Why did theater owners have to rely on their Concession Counters to make a profit in this business when People like FOX were getting 75% of a ticket sale.

Reminds me of the IRS;you do the work but make sure I get paid for doing nothing.

I'm sure Prople out there are Crying their eyes out that a Studio is only going to make a 100 million profit on a film verses the 110 they expected... [fu] [thumbsdown]

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Mike Peterson
Film Handler

Posts: 11
From: Beacon Falls, CT , USA
Registered: Nov 2006


 - posted 08-12-2014 02:50 PM      Profile for Mike Peterson   Author's Homepage   Email Mike Peterson   Send New Private Message       Edit/Delete Post 
2.2 Million Downloads of Expendables 3 as of Aug. 1st

Looks like the tally is at 2.2 million and climbing. In the article, Lion's Gate at least admits to the leak coming from within. Also I bet all this media publicity about the movie being available for download 3 weeks before it opens isn't helping to deter people from downloading it let alone knowing it is available for download.

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Justin Hamaker
Film God

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From: Lakeport, CA USA
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 - posted 08-12-2014 02:54 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
I can't help thinking the leak might have been intentional. Someone trying to make a point about how downloads don't hurt the box office - or possibly a twisted way to make a point about how day and date video on demand should not be feared by theatres.

I hope the movie puts butts in my theatre. Beyond that, I would like to see it succeed for the sake of minimizing the piracy arguments. At the same time I would like to see it fail so studios can see how non-theatrical viewing options hurt the theatrical gross.

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 08-12-2014 07:39 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Steve Matz
The MP Industry has always been a Greed Monster going back when Theater Chains started. Why did theater owners have to rely on their Concession Counters to make a profit in this business when People like FOX were getting 75% of a ticket sale.
Welllllll.... how much SHOULD they get?

First of all I've never heard of a 75% film rent, unless you figure those occasions where there was a big guarantee up front and then the film flopped.

In my nearly 40 years in the biz I've never heard of a rental over 70% and that's usually just for the first week or two. Actual average film rent hovers around the 50 to 55% mark and has for a long time. So if that is too much, how much should the studios get, considering they made the movie and took all the risk in making it?

A lot of movie studios make an awful lot of flops for every big hit they make. Why do you think so many studios have gone out of business over the years? Because they made too many flops (and other bad business decisions).

"Wanting to make a profit" is not greed, it's just business.

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Harold Hallikainen
Jedi Master Film Handler

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From: Denver, CO, USA
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 - posted 08-12-2014 08:34 PM      Profile for Harold Hallikainen   Author's Homepage   Email Harold Hallikainen   Send New Private Message       Edit/Delete Post 
http://mobile.bloomberg.com/news/2014-08-10/lions-gate-wins-injunction-over-stolen-expendables-3-.html

Lions Gate Entertainment Corp. (LGF) won a court order blocking websites from distributing an allegedly stolen copy of “The Expendables 3” viewed by more than 2 million people before the movie’s release in theaters.

U.S. District Judge Margaret Morrow in Los Angeles granted the company’s request Aug. 8 for an injunction. A single digital file of the film, which stars Sylvester Stallone, Arnold Schwarzenegger, Mel Gibson and Harrison Ford, was stolen and uploaded to the websites in late July, the Santa Monica, California-based company said in its complaint.

The movie is scheduled for release Aug. 15. The two predecessors in the “Expendables” franchise generated more than $575 million at the box office, the company said. Operators of six websites including limetorrents.com and billionuploads.com haven’t responded to demands to stop disseminating the file, Lions Gate said.

In addition to costing potential ticket sales to those who’ve watched the movie illegally, such uploads hurt the studio’s marketing of the film and its relationships with theater operators, Lions Gate said.

Spokesman Peter Wilkes said the company isn’t commenting beyond what it said in court filings.

Lions Gate, the studio that makes “Mad Men” and the “Hunger Games” movies, last week reported first-quarter earnings that beat analysts’ estimates, helped by profit margins in its film and television businesses.

The case is Lions Gate Films Inc. v. Does, 14-cv-06033, U.S. District Court, Central District of California (Los Angeles).

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Frank Angel
Film God

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From: Brooklyn NY USA
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 - posted 08-12-2014 09:12 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
quote: Justin Hamaker
I hope the movie puts butts in my theatre. Beyond that, I would like to see it succeed for the sake of minimizing the piracy arguments. At the same time I would like to see it fail so studios can see how non-theatrical viewing options hurt the theatrical gross.
Justin, you are conflicted! [Wink]

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 08-12-2014 09:33 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Harold Hallikainen
Lions Gate, the studio that makes “Mad Men” and the “Hunger Games” movies, last week reported first-quarter earnings that beat analysts’ estimates, helped by profit margins in its film and television businesses.
Why don't they just say, "But don't worry about LionsGate, folks, they've still got plenty of cash in the bank! So stealing their movie is perfectly fine."

That's how people read a dopey, unnecessary (to the article) sentence like the above.

Man I hate the media and their stupid hidden agendas sometimes.

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Steve Matz
Jedi Master Film Handler

Posts: 672
From: Billings, Montana, USA
Registered: Sep 2003


 - posted 08-12-2014 11:58 PM      Profile for Steve Matz   Email Steve Matz   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
"Wanting to make a profit" is not greed, it's just business.
During the film's opening week, the studio might take 70 to 80 percent of gross box office sales. By the fifth or sixth week, the percentage the studio takes will likely shrink to about 35 percent, said Steven Krams, president of International Cinema Equipment Co. graphic

If you've got a blockbuster like Titanic or The Lord of the Rings, with audiences that keep streaming in for weeks, everybody's happy --

(suppose it doesn't make it to the 5th or 6th week)

40 YEARS in the Business only takes you back to the 70's,
that's still modern Cinema. I'm talking about when Theater
chains started in the 30's and FOX was taking a BIG chunk of
that Movie Ticket and this was the Depression ERA...

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Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 08-13-2014 02:17 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
You haven't been sleeping under a nice, cozy rock the last 40 or so years, haven't you? I suppose you didn't, but just missed a few of the details. A lot happened in the movie industry, those last 40 years, maybe even more than in the 40 years that came before. [Wink]

By around the 70s, everybody had a TV, killing off the newsreel for good.

Then came the affordable video recorder and the trend to twin, triple or even quadruple existing theaters into little shoe boxes, to seemingly combat the new influx of (mostly bad quality) content on video cassettes.

Then we got the multiplex building boom and the slow decay of the remaining classic movie theaters, including many of those bad examples of twinned and tripled theaters. The omnipresent multiplex finally ended the notion that going to a movie is some kind of event, much like going to a theatrical play, musical or concert. Going to a movie became something you do before going out or after an afternoon of mall shopping.

Video cassettes were replaced by shiny discs in about three iterations. Expensive, digital sound systems were no longer a movie theater exclusive.

Then studios figured out that they could save tons of money by eliminating those pesky 35mm prints. They also figured out that digital technology was finally "good enough" and thus forced everybody in the exhibition industry to upgrade or die.

And just a few years back, after studios struggled for years to get to a deal (the technology itself has been viable for at least the last 10 or so years), we got streaming movies, which was the final nail in the coffin for the traditional video rental business.

Meanwhile, the "theater-to-rental" window has been steadily shrinking, just like the "rental-to-tv" window.

quote: Frank Angel
As for the math...the MPAA never ventured to explain what calculator they used when they'd gingerly throw out the figure that they lose 6 BILLION dollars a year to piracy, and they'd say it with a straight face too.
Their math just reaches kindergarten levels, as long as it is in their favor. It usually looks something like this: 2M illegal downloads, average movie ticket: $8, damage: $16M.

They forget to mention that many of those 2M people that downloaded it, wouldn't spend a single dollar on this movie anyway.

quote: Justin Hamaker
I can't help thinking the leak might have been intentional. Someone trying to make a point about how downloads don't hurt the box office - or possibly a twisted way to make a point about how day and date video on demand should not be feared by theatres.
Given the bad reviews this movie is getting, I'm afraid if this was the original intention, it might backfire.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 08-13-2014 03:03 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
quote: Steve Matz
the studio might take 70 to 80 percent of gross box office sales
I thought studios got rid of the old 90/10, 80/20, and so on splits and went to the "aggregated" booking where percentages of 50 to 55 (?) percent were in place so the theatres didn't take such a big hit in the first two weeks and could make a little money with the flat percentages throughout the lease contract?

Remember when the boycott hit with a popular studio on a film when they wanted almost 60 percent for the lease term and theatres told that studio to stuff it hard where the sun didn't shine?

Can't remember the studio, or the film, thus need help with this one, but just remember the occasion

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