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Author Topic: NATO commissions report - long movies hitting profits
Leo Enticknap
Film God

Posts: 7474
From: Loma Linda, CA
Registered: Jul 2000


 - posted 12-30-2012 10:08 AM      Profile for Leo Enticknap   Author's Homepage   Email Leo Enticknap   Send New Private Message       Edit/Delete Post 
Edited quote, pruning the BS:

quote: Daily Mail
U.S. cinema owners have commissioned a report into losses suffered when screening a longer film four times a day rather than on six occasions, which is standard for a normal 90-minute film.

The National Association of Theatre Owners is concerned that audiences are growing tired of the ‘film bloat’ of Hollywood directors, who could comfortably reduce the length of their longest films.

One executive at the AMC (American Multi-Cinema) chain told the Sunday Times that he blamed Titanic and Avatar director James Cameron for ‘creating long “event” movies you had to see’.

Some of the longest films in decades gone by on the big screen would come with an interval - and cinemas would often take that as a chance to sell food and drink to viewers, experts said.

Famous long films from the past include 1963 classic Cleopatra, which ran for 242 minutes, the 229-minute Once Upon a Time in America from 1984 and 1962's 222-minute Lawrence of Arabia.

Also among the longest films are Dr. Zhivago from 1965, which ran for 203 minutes, 1974's The Godfather Part II, which lasted 200 minutes, and the 195-minute Schindler's List from 1993.

Interesting. Factors that aren't mentioned in the article include the increasing proportion of movie viewings on home media (where the length doesn't matter, especially as those with a short attention span can see it over two nights), growing exports from Bollywood, where three-hour plus films are the norm, and the rising real-terms cost of theatre tickets since around the turn of the century, which I had assumed was in part to offset the losses caused by an upward trend in film lengths.

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Manny Knowles
"What are these things and WHY are they BLUE???"

Posts: 4247
From: Bloomington, IN, USA
Registered: Feb 2002


 - posted 12-30-2012 10:55 AM      Profile for Manny Knowles   Email Manny Knowles   Send New Private Message       Edit/Delete Post 
Just a point of curiosity -- has Bollywood really touched that many of our lives? -- I have never seen one listed at any of the theatres in any of the neighborhoods in any of the cities/states I have lived in -- and that includes Los Angeles.

So, just how pervasive is this so-called "Bollywood" -- if it even exists!

Now-now, simmer down -- of course it exists -- but, seriously -- "show of hands" -- where is this stuff popping up??

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 12-30-2012 12:33 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I don't understand why they don't at least PROVIDE an intermission for long movies, say over 140 minutes. Just make the DCP in two parts, and provide an "Intermission" card on a separate DCP. That way if a chain cinema didn't want to provide the intermission they could just program the show to play the two parts in succession and skip the intermission.

I also don't see why a "study" would be necessary to see that running four shows of a blockbuster per day is going to bring in less $ than six shows a day.

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Louis Bornwasser
Film God

Posts: 4441
From: prospect ky usa
Registered: Mar 2005


 - posted 12-30-2012 01:40 PM      Profile for Louis Bornwasser   Author's Homepage   Email Louis Bornwasser   Send New Private Message       Edit/Delete Post 
NATO hits rock bottom. Louis

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Chris Slycord
Film God

Posts: 2986
From: 퍼항시, 경상푹도, South Korea
Registered: Mar 2007


 - posted 12-30-2012 05:12 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
They have Bollywood theaters in the Seattle area in Kirkland (the old Totem Lake theater that was a Cineplex Odeon) and some location in Renton.

And in Houston, they had a 6-plex Bollywood on Highway 6 and the AMC 30-plex on Dunvale regularly got tons of those movies.

On the other hand, both areas have a much larger Indian population than most areas of the country.

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Chase Pickett
Expert Film Handler

Posts: 142
From: Irving, Texas, USA
Registered: Nov 2010


 - posted 12-30-2012 07:25 PM      Profile for Chase Pickett   Email Chase Pickett   Send New Private Message       Edit/Delete Post 
We show Indian films all day every day here. We always have a minimum of three screens playing them (one of which is our largest auditorium) and sometimes half of our screens are playing the various Hindi, Telugu, and Tamil films. To be completely honest, we would be really slow without them. They have intermissions 9 times out of 10 and we do not do very much in concession sales during those intermissions. An Ameican film with half the attendence will gross more than an Indian film in the concessions stand, despite our offerings of some indian snacks. That being said, the minimum ticket price is $12 for adults and $8 for kids, and sometimes reaching as high as $25 for adults, and we sell out on a very frequent basis. As I understand it, we are one of the highest grossing theaters for Bollywood in the nation, let alone in Texas.

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Martin McCaffery
Film God

Posts: 2481
From: Montgomery, AL
Registered: Jun 99


 - posted 12-30-2012 09:27 PM      Profile for Martin McCaffery   Author's Homepage   Email Martin McCaffery   Send New Private Message       Edit/Delete Post 
Lohemans Plaza Twin in Falls Church, VA plays Bollywood daily. They do not run a listing in the Washington Post, so I have no idea how many shows, etc. but they are open, I was just up there.

How did Once Upon A Time in the West make the list of "famous long films" and not Branaugh's Hamlet- the longest English language commercial release. Is Once Upon A Time that famous in the UK? One of my favorite films, but I know I'd get mostly blank stares here.

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Edward Havens
Jedi Master Film Handler

Posts: 614
From: Los Angeles, CA
Registered: Mar 2008


 - posted 12-31-2012 12:28 PM      Profile for Edward Havens   Email Edward Havens   Send New Private Message       Edit/Delete Post 
The two most successful titles during my brief final run at the Beverly Center (September 2009-June 2010) were Three Idiots and My Name is Khan, both three hour Bollywood movies were we had the area exclusive. But then, we also played Bollywood movies like Kites (and Brett Ratner's Americanized Kites: The Remix) which didn't do squat.

I think for Bollywood movies to be relatively successful outside of Bollywood circles, they need to be better advertised for more than a week. I know there's a tradition to just throw them out there as soon as they are completed, both in India and America, and that the target audience knows about them because they follow their favorite stars, but I do think there would be greater success for these movies outside of Hindi culture if Bollywood distributors partnered with American exhibitors to have longer pre-release promotion windows. How well would the latest Aamir Khan movie Talaash done if there were trailers in front of every AMC or Regal screen for two months leading up to its release last month? I wasn't aware of Khan's new movie until just now, writing this response, and I will see just about anything he (and Amitabh Bachchan) makes.

Length matters not to audiences, as long as the end result is worth the effort. Avatar and Titanic would have still been good if they were a half hour shorter each, but That's My Boy still would have been crappy if it were a half hour longer.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 12-31-2012 06:53 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Titanic would have been a lot better if was one minute shorter ... If they cut the scene where Rose chops Jack's handcuff chain off with an ax.

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