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Author Topic: Coffee in Concessions
Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003


 - posted 10-02-2012 04:47 PM      Profile for Aaron Garman   Email Aaron Garman   Send New Private Message       Edit/Delete Post 
So we're looking at options for coffee for the concession stand. In the past, we had a very simple hot beverage machine with 3 options for cocoa, cappuccino, and coffee. The mix was in a bag, and then added to water inside the machine to make the drink. It was decent, fast, easy to clean but it has since broken down.

We're considering possibly going to fresh brewed coffee (with a bun machine) and then filling self serve dispensers for coffee. Obviously the coffee would be much better here, but prep time and cleanup would I feel take significantly longer.

Note: the stand is for a single 200 screen cinema, so while not a bustling multiplex, we do a good amount of business.

What sort of ways are any of you doing coffee? Any suggestions welcome!

AJG

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Dave Macaulay
Film God

Posts: 2321
From: Toronto, Canada
Registered: Apr 2001


 - posted 10-03-2012 09:51 AM      Profile for Dave Macaulay   Email Dave Macaulay   Send New Private Message       Edit/Delete Post 
I've been to a cinema with a commercial one cup machine ("tassimo" I think) that uses cartridges something like K-cups except it scans a barcode on the cartridge chosen and the machine adjusts the water temperature, pressure, and volume (guessing here) to suit whatever is in the cartridge - coffee, "espresso", tea etc. The basic per cup cost is way higher than with pot-brewed but the quality is consistent (no stale pots) and there's no waste from either dumping stale pots or leftovers, so at least your actual per cup cost is fixed so you can price it with reliable profit. The cost for the machine is higher than for an office sized Bunn system but less than a restaurant sized one. You can also offer a wide variety of coffee and tea types and flavors without any additional equipment. The unit looks very easy to clean, there are no brew pots or dispenser pots to deal with. The cartridge machine I saw produced a cup of coffee 10 seconds or so after pushing the "go" button.

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Jonathan Goeldner
Phenomenal Film Handler

Posts: 1360
From: Washington, District of Columbia
Registered: Jun 2008


 - posted 10-03-2012 10:34 AM      Profile for Jonathan Goeldner   Email Jonathan Goeldner   Send New Private Message       Edit/Delete Post 
I had a nasty encounter with a coffee drinker - hot coffee got spilled on my back - not too pleased (at all) - and it wasn't even in a stadium seating auditorium.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 10-03-2012 02:17 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
We put in a low-cost Keurig machine last winter just to test-the-waters, coffeewise. It's been a bust....we sell maybe one cuppa-Joe a month, if that.

I think it could be due to us having such a warm winter last year. We'll see what this year brings.

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 10-03-2012 02:31 PM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
You can't swing a dead cat without hitting a coffee joint, these days.

If you're going to sell coffee, especially at theater prices, you're going to need to do something that stands out or, at least, doesn't seem like the run-of-the-mill stuff people can get anywhere else.

With the Keurig, I think there are two problems.

1) People don't trust it or don't get it. How many instant coffee machines have been on and off the market over the years?

2) People who do know what it is probably think they can get the same thing at home and pay less for it.

I know there is more cleaning, maintenance and general overhead but I think an airpot system is the thing. That way you can, at least, keep up with the Joneses. When people think about buying coffee at a coffee shop or a coffee counter, they think of airpots and "House Blend," "Decaf," "Coffee of the Day" and all that bullshit. (Which it mainly is bullshit.)

You don't need to go through all those silly options.
Dammitt, Jim! I'm not a Starbuck's, I'm a movie theater!

A regular and a decaf option should do fine for small places.

That's just what I think... [Shrug]

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Rick Raskin
Phenomenal Film Handler

Posts: 1100
From: Manassas Virginia
Registered: Jan 2003


 - posted 10-03-2012 02:59 PM      Profile for Rick Raskin   Email Rick Raskin   Send New Private Message       Edit/Delete Post 
Not a theater but we run a bingo every week and use a Bunn 12 cup with dual warmers for regular and a cheap old Mr. Coffee for decaf. The Bunn holds hot water in a reservoir and can brew a pot very fast. Both are easy to clean. Most people buy the hi-test over decaf.

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Aaron Garman
Phenomenal Film Handler

Posts: 1470
From: Toledo, OH USA
Registered: Mar 2003


 - posted 10-03-2012 03:16 PM      Profile for Aaron Garman   Email Aaron Garman   Send New Private Message       Edit/Delete Post 
We actually did tend to sell a good amount of hot beverage, especially for our live opera broadcasts. South Bend sees some cold winters, and our patrons seem to really enjoy hot drinks, so its success is without doubt. The only question is what seems to be the best option logistically and quality wise.

Believe it or not, we sell cheap concessions: every thing is $2 and a soda/corn combo is only $3. We make a killing.

AJG

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Robert E. Allen
Phenomenal Film Handler

Posts: 1078
From: Checotah, Oklahoma
Registered: Jul 2002


 - posted 10-03-2012 03:50 PM      Profile for Robert E. Allen   Email Robert E. Allen   Send New Private Message       Edit/Delete Post 
I would think that in Indiana, especially in the winter, coffee would go over well. I sell Serenigy brand of "pre-brewed" coffee. All you would need is hot water. It comes in packets you would sell your customers. There are a number of flavors from black to latte and beyond and it tastes like coffee NOT the instant stuff. It would be a no waste system. If I can help email or pm me.

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Caleb Johnstone-Cowan
Jedi Master Film Handler

Posts: 593
From: London, UK
Registered: Mar 2006


 - posted 10-03-2012 05:38 PM      Profile for Caleb Johnstone-Cowan   Email Caleb Johnstone-Cowan   Send New Private Message       Edit/Delete Post 
You could try a rental/loan on a decent bean-to-cup machine, to see if it's worth investing the several thousand pounds/dollars in one to keep. We got one a few weeks before I stopped working as a manager and it was pretty impressive.

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Chris Slycord
Film God

Posts: 2986
From: 퍼항시, 경상푹도, South Korea
Registered: Mar 2007


 - posted 10-04-2012 11:26 PM      Profile for Chris Slycord   Email Chris Slycord   Send New Private Message       Edit/Delete Post 
Depending on your location, an espresso style "cafe" machine can go over well too. Heck, I'm in Seattle (Starbucks headquarters) and the theater I worked at years ago did well in that regard. We had a machine that'd ground the beans automatically, send out the shots, and had a refrig to let it do the latte for you. And it had the stick warmer for when you needed other milks (or if the refrig broke); although I got used to making them by hand myself at the time...

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Bill Enos
Film God

Posts: 2081
From: Richmond, Virginia, USA
Registered: Apr 2000


 - posted 10-07-2012 08:50 PM      Profile for Bill Enos   Email Bill Enos   Send New Private Message       Edit/Delete Post 
We've tried it. Summer you can't give it away, winter can't make it fast enough and they won't wait. No win situation, quit selling the stuff to eliminate the bitching.

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Bruce McGee
Phenomenal Film Handler

Posts: 1776
From: Asheville, NC USA... Nowhere in Particular.
Registered: Aug 1999


 - posted 10-13-2012 08:29 AM      Profile for Bruce McGee   Email Bruce McGee   Send New Private Message       Edit/Delete Post 
Our machine uses the little cartridges of concentrated coffee and powdered milk, powdered hot chocolate, and chai tea.

It had some issues at first, but after a couple of visits from their tech, and a re-vamp of the operating system hardware, it's running good.

Now if I could get the staff to actually clean the powder mixer weekly, as they are supposed to...
Seems that it always plugs up when I'm on duty. "Hey, Bruce, the coffee machine runs, but nothing is coming out... any idea whats wrong?" Nasty cleaning, and the chai tea smell stays with me all day.

The hot chocolate is my favorite. I'll drink it on cold days later this fall.

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Andrew Thomas
Master Film Handler

Posts: 273
From: Pearland, TX, USA
Registered: Jun 2012


 - posted 10-21-2012 01:08 AM      Profile for Andrew Thomas   Email Andrew Thomas   Send New Private Message       Edit/Delete Post 
One of my partners is a coffee roaster and retail shop owner. Being that we are in Texas, we are testing out cold brewed coffee and other cold coffee drinks as well as coffee deserts. We shall see.

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Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002


 - posted 10-21-2012 09:26 AM      Profile for Jack Ondracek   Author's Homepage   Email Jack Ondracek   Send New Private Message       Edit/Delete Post 
We sell a fair amount of coffee here.

At one time, waste and quality were problems. Sales are not consistent, making it difficult to know how much to make. We would either run out, with 5 people waiting for the brewer to finish, or have a couple of those (breakable) glass decanters, sitting on the burner... "maturing".

We fixed most of our problems by going to the airpot system. Quality holds much longer than a decanter and it's not "instant", which is a perception issue here.

We seem to be able to lower waste only so much, without risking not having coffee when someone wants it, but the packets aren't that much & we drink a lot of it ourselves here.

Our coffee brewer (plumbed in), airpots and cappuchino machine are provided and serviced by the coffee company. I suppose that raises the product cost a bit, but the machines look good, work well and stay off of my worry list.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 10-21-2012 07:38 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Check into LaVazza - the Italian Coffee cartridge units.

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