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Author Topic: how is business on New Year's?
Melanie Loggins
Expert Film Handler

Posts: 154
From: Wayne, NE, USA
Registered: Aug 2011


 - posted 12-09-2011 05:33 PM      Profile for Melanie Loggins   Author's Homepage   Email Melanie Loggins   Send New Private Message       Edit/Delete Post 
I tried posting this earlier and it... failed. I'll try again.

I know that business is brisk at Christmas, but what about New Year's? I take movies 2-3 weeks off the break AND I'm about to go booker-less, so I'd like to work out the rest of my month if I can. I will have had two kids movies in a row, so I'd like to have something more adult if possible. And I have a couple of dark horses in mind if business is going to be lousy anyway. So... what has been your experience?

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 12-09-2011 05:54 PM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
Christmas Day is typically one of out top 5 days of the year. New Years Day normally does about 75-80% of the Christmas Day business. However, that could be different this year with New Year's Day falling on a Sunday. Some people will be doing church activities and more people will have to work the next day than last years when it fell on a Saturday.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 12-09-2011 08:11 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
We usually do better on New Year's Eve than on the actual Day. With NYE being on a Saturday this year (plus we're planning to be playing "New Year's Eve" on that day) I think it will be that way again.

We used to close on New Year's Eve (back in my party days!) but we started being open the year the original Toy Story was out.

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Melanie Loggins
Expert Film Handler

Posts: 154
From: Wayne, NE, USA
Registered: Aug 2011


 - posted 12-09-2011 08:18 PM      Profile for Melanie Loggins   Author's Homepage   Email Melanie Loggins   Send New Private Message       Edit/Delete Post 
quote: Mike
plus we're planning to be playing "New Year's Eve" on that day
That's what I was thinking of running, too. I know it will be awful, but how often will I be able to time something like that? Plus, perfect date movie. (But... but... I want to try to get The Artist! But not if we're actually going to, you know, do business.)

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Justin Hamaker
Film God

Posts: 2253
From: Lakeport, CA USA
Registered: Jan 2004


 - posted 12-10-2011 01:52 AM      Profile for Justin Hamaker   Author's Homepage   Email Justin Hamaker   Send New Private Message       Edit/Delete Post 
The question I have about New Year's Eve is how you normally do with bad movies 3-4 weeks off the break. I would also add that based on Friday's business, it was more of a girls night movie than a date night movie.

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Mike Frese
Master Film Handler

Posts: 465
From: Holts Summit, MO
Registered: Jun 2007


 - posted 12-10-2011 10:21 AM      Profile for Mike Frese   Author's Homepage   Email Mike Frese   Send New Private Message       Edit/Delete Post 
The problem with a movie like New Year's Eve is that it will be slow during the daytime. If I had a single screen, I would be running two movies at a time and running them for two weeks staggering them to where I was getting a new movie every week. Maybe Muppets & NYE at the same time.

If I was move-over, I would also skip the bad performers. Seldom do they do well on move-over. The best move-over movies are the best movies on the break.

Make sure you know how to use Rentrak's website.

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John T. Hendrickson, Jr
Jedi Master Film Handler

Posts: 889
From: Freehold, NJ, USA
Registered: Apr 2001


 - posted 12-11-2011 03:59 PM      Profile for John T. Hendrickson, Jr   Email John T. Hendrickson, Jr   Send New Private Message       Edit/Delete Post 
We tend to be very busy. Lot of the older crowd like to go out and catch a movie. For some of them, it's the only time of the year that they visit the theatre.

We tend to do better on the earlier shows. I think many people want to be off the road and home before the crazies come out.

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Kenneth Wuepper
Phenomenal Film Handler

Posts: 1026
From: Saginaw, MI, USA
Registered: Feb 2002


 - posted 12-11-2011 05:31 PM      Profile for Kenneth Wuepper   Email Kenneth Wuepper   Send New Private Message       Edit/Delete Post 
The theatre where I worked had a small reel of count down to the new year. There was a clock and then at midnight it would greet the new year and play the usual new year song.

We were instructed to stop the projection of the feature and use the clock reel to time out at exactly midnight. After that reel we went back to the feature where it was stopped.

The audience loved it and even sang along with the music.

This was in a reel to reel booth.

KEN

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Bill Enos
Film God

Posts: 2081
From: Richmond, Virginia, USA
Registered: Apr 2000


 - posted 12-13-2011 11:04 AM      Profile for Bill Enos   Email Bill Enos   Send New Private Message       Edit/Delete Post 
New Years Eve business generally sucks. We run the early show (7:15) and close. There is a street celebration starting around 10. By midnight most of the crowd is drunk, we have a 40 ft, tower on the roof with a lighted ball that rises to the top at the stroke of midnight and boom it's over.

Photos of the NYE event are on our website byrdtheatre.com under events

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