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Author Topic: 3D clashes! Thomas Pitt Master Film Handler Posts: 266 From: Leeds, West Yorkshire, UK Registered: May 2007 posted 10-21-2010 04:14 PM                     This week, theaters in the UK are facing a 3D booking dilemma. Most only have one or two 3D screens, yet there are two new 3D films (Alpha & Omega, Legend of the Guardians) out this week. Not only that, but Despicable Me is only in its second week of showing and should still be shown in 3D! What do you do in your theater when there are multiple 3D films competing for your limited number of 3D screens? Do you alternate between movies in each screen? Do you simply not book (or play 2D-only) one of the movies? Or do you do something drastic like split the movie into two halves? The VUE Leeds Light appears not to be showing Legend of the Guardians, while Cineworld in Bradford looks to be alternating showings in their 3D screen.  |  IP: Logged Chase Taylor Expert Film Handler Posts: 175 From: Troy, Alabama, USA Registered: Mar 2001 posted 10-21-2010 04:20 PM                        Don't run Alpha & Omega, you will thank me later. That movie was a turd.  |  IP: Logged Jeremy Weigel Phenomenal Film Handler Posts: 1062 From: Edmond, OK, USA Registered: Mar 2007 posted 10-21-2010 05:02 PM                     It did quite well for us...  |  IP: Logged John Wilson Film God Posts: 5438 From: Sydney, Australia. Registered: Dec 1999 posted 10-21-2010 05:40 PM                     Share the screens? Surely they're not asking for so many sessions of LOTG or A+O not to be able to do this. Despicable Me should keep its own screen though this early into the run. BTW, the 3D in LOTG is quite excellent.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-21-2010 06:17 PM                        Whatever you do, keep Despicable Me on your 3D screen as long as you can. That movie has great word of mouth. I have also heard that LOTG has great imagery but a lot of people are "upset" that it's too scary for li'l kids.  |  IP: Logged Jonathan Goeldner Phenomenal Film Handler Posts: 1360 From: Washington, District of Columbia Registered: Jun 2008 posted 10-21-2010 08:09 PM                     my neighborhood theater only has one 3D screen, and I think they are going with Megamind and not Saw 3D.  |  IP: Logged Caleb Johnstone-Cowan Jedi Master Film Handler Posts: 593 From: London, UK Registered: Mar 2006 posted 10-21-2010 11:56 PM                     There's no dilemma if you have two 3D houses in the UK this week, you try and show Alpha and Omega as little as possible in 3D in the smaller screen, as it's by far and away the weaker title. Despicable Me will do great business through the school holiday, and LOTG 3D should be strong. I work for the major exhibitor you didn't mention in the first post, and we've pretty much rolled out enough 3D screens to avoid these situations. Our site near the ones you mention has four 3D screens.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 10-22-2010 12:15 PM                        quote: Jonathan Goeldner my neighborhood theater only has one 3D screen, and I think they are going with Megamind and not Saw 3D. That's smart...Megamind will have way better legs than Saw 3D.  |  IP: Logged Mike Frese Master Film Handler Posts: 465 From: Holts Summit, MO Registered: Jun 2007 posted 10-22-2010 01:09 PM                        It is my understanding that Lionsgate is allowing just one week 3d for Saw 7 to get screens just like Universal did with My Soul to Take. Two 8-plexes near me played 1 week 3d of My Soul To Take and then played week 2 35mm.  |  IP: Logged Michael Brown Phenomenal Film Handler Posts: 1522 From: Bradford, England Registered: May 2001 posted 10-22-2010 07:11 PM                     We are ok with our 4 screens, 1 alpha & Omega, 1 LOTG and 2 Despicable me. quote: Thomas Pitt The VUE Leeds Light appears not to be showing Legend of the Guardians, while Cineworld in Bradford looks to be alternating showings in their 3D screen. Looking at the website they have 1 Despicable Me, 1 Apha & Omega and 1 LOTG. I thought Cineworld had at least 4 or 5 3D capable screens at that site. quote: Jonathan Goeldner my neighborhood theater only has one 3D screen, and I think they are going with Megamind and not Saw 3D. Would have thought they'd play Megamind during the day with 1 or 2 evening shows of Saw.  |  IP: Logged Mike Frese Master Film Handler Posts: 465 From: Holts Summit, MO Registered: Jun 2007 posted 10-23-2010 12:00 AM                        No way you could split during first week in the U.S. anything. Do the studios allow you to split on week one in the U.K.?  |  IP: Logged Aaron Lane Morris Film Handler Posts: 1 From: Glasgow, KY, USA Registered: Oct 2010 posted 10-25-2010 08:35 PM                  We have two 3D screens out of eight total. We have doubled up at times, but more recently we drop a previously 3D movie to a 2D screening. For instance we are showing Jackass 3D and My Soul to Take right now. Next week we will drop Soul down to 2D to make room for Saw.  |  IP: Logged Thomas Pitt Master Film Handler Posts: 266 From: Leeds, West Yorkshire, UK Registered: May 2007 posted 10-26-2010 07:08 AM                     Next week with Saw 3D (Megamind isn't showing on the 'coming soon' pages yet), it appears that it's only showing in the evenings at VUE sites. Presumably they have Guardians, Alpha & Omega and Despicable Me during the day since it's school half term, and the 18-rated Saw is relegated to evening showings. Looking around the various VUE sites, the earliest time I can find Saw 3D on a weekday is 7:30pm! I think the Cineworld in Sheffield has more 3D screens though; they're showing it during the day. I wonder how theaters would react if FOUR 3D films came out at the same time?  |  IP: Logged Marc Jensen Film Handler Posts: 20 From: Auckland, New Zealand Registered: Jan 2006 posted 10-26-2010 07:14 AM                     Two different movies alternating on one digital system shouldn't be a problem. I'm just finishing up a week of running five different movies on one digital projector, each of the first four movies getting one show a day and the last movie with two evening sessions. The only tricky part is the system is due to be set up with automation in some upcoming week and until the new gear goes in we've been running shows with a fair bit of manual operation.  |  IP: Logged David E. Nedrow Master Film Handler Posts: 368 From: Columbus, OH, USA Registered: Oct 2008 posted 10-26-2010 10:56 AM                        Marc, It's not the technical side of sharing a screen that the question was about. In the US, it's virtually impossible to convince the studios to allow more than one first run film to alternate with another. Sometimes, a smaller distrib MIGHT allow you to show two of THEIR films at teh same time on one screen, buit otherwise it doesn't happen here with first run. I wish that weren't the case, because it makes the business of a single screen difficult. -David  |  IP: Logged

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