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Author Topic: Guarantees and advances
David E. Nedrow
Master Film Handler

Posts: 368
From: Columbus, OH, USA
Registered: Oct 2008


 - posted 01-05-2010 07:14 PM      Profile for David E. Nedrow   Author's Homepage   Email David E. Nedrow   Send New Private Message       Edit/Delete Post 
Are many studios asking for upfront guarantees these days for studio product?

And for advances, what sort of amounts are we generally talking about?

Right now, we're concentrating on indie product, but would like to bring in the occasional "mainstream" film when it fits our model.

-David

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 01-06-2010 01:03 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
We have only paid an advance maybe twice in the last 10 years or more. Your mileage may vary based on your grossing and payment history.

When we have paid advances, it's usually some amount between $400 and $1000 depending on how much of a blockbuster the movie is. Again this might be based on our gross potential.

I can't remember the last time we paid a guarantee.

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Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005


 - posted 01-06-2010 06:57 AM      Profile for Matt Fields   Email Matt Fields   Send New Private Message       Edit/Delete Post 
Guarantees are illegal in Ohio. You will, however, most likely have to pay advances for the first six months to a year that you are in business with some but not all of the the studios.

The most I ever had to put up was 2500 for Toy Story 2. Remember putting up 1500 on several other pictures.

The studios will keep the advance and apply any credit to the next picture of theirs that you play.

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Jonathan M. Crist
Jedi Master Film Handler

Posts: 531
From: Hershey, PA, USA
Registered: Apr 2000


 - posted 01-06-2010 09:13 AM      Profile for Jonathan M. Crist   Email Jonathan M. Crist   Send New Private Message       Edit/Delete Post 
Both guarantees and advances are illegal in Pennsylvania.

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 01-06-2010 10:13 AM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
Please show me where that is written.

I know we have paid both guarantees and advances. However, I have not seen the actual contracts. There may have been some kind of terminology used to get around the law.

My boss will be all over that like flies on shit!

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Jonathan M. Crist
Jedi Master Film Handler

Posts: 531
From: Hershey, PA, USA
Registered: Apr 2000


 - posted 01-06-2010 04:23 PM      Profile for Jonathan M. Crist   Email Jonathan M. Crist   Send New Private Message       Edit/Delete Post 
Randy:

In Pennsylvania the controlling statute is the "PA Feature Motion Pictures Fair Business Practices Law" which was enacted in 1986. The complete statute is found beginning at 73 PS Sections 203 et seq. and outlaws may things including blind bidding etc. The section which prohibits guarantees is found at 73 PS 203-5; and the section which prohibits advances is found at 73 PS 203-6.

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 01-06-2010 09:35 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
I was led to believe that Blind Bidding was also outlawed by the Paramount Concent Decrees.

What exactly is the difference between and up front Guarantee and an Advance; I have never paid an advance, but guarantees were the norm, at least in the last 30 years. In the prehistoric days we were able to play pictures flat -- basically a guarantee without the percentage.

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Jonathan M. Crist
Jedi Master Film Handler

Posts: 531
From: Hershey, PA, USA
Registered: Apr 2000


 - posted 01-06-2010 10:23 PM      Profile for Jonathan M. Crist   Email Jonathan M. Crist   Send New Private Message       Edit/Delete Post 
The Paramount decrees had nothing to do with blind bidding. Those decrees were dealing with the anti-trust issue of the studios owning their own theatres and only showing their own product in their own theatres in areas where they had theatres. The decrees required the studios to divest ownership of their theatres.

What is the difference between a guarantee and an advance? A guarantee is a payment no matter how the picture performs. If the picture tanks the distributor loses all the money he paid but if the picture does well it is applied as a partial payment . In contrast an advance is simply a partial up-front payment and if the final film rental for that picture doesn't equal the advance payment the balance of the advance money is supposed to be returned to the exhibitor (in reality the distrib just applies the overage to another outstanding - or future - bill for another picture). [In other words with a guarantee there is no possible overage but with an advance there can be.]

Blind bidding is the practice of offering a picture for bid and exhibition without an advance screening. One of the films that
caused the PA theatre owners to seek protection of the legislature was Paramount's "Best Defense" in the summer of 1984. Billed as an Eddie Murphy movie (he actually had a bit part that appeared to be spliced in after the fact) Paramount did not screen the picture for theatre owners and demanded huge GUARANTEES (not advances). Best Defense was huge bomb and every theatre owner who played lost their shirts - with no recourse - and Paramount refused to negotiate. So the PA theatre owners went to the legistlature and the 1986 PA statute was the result.

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John Hawkinson
Film God

Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002


 - posted 01-07-2010 12:26 AM      Profile for John Hawkinson   Email John Hawkinson   Send New Private Message       Edit/Delete Post 
That's fascinating. I'd be willing to bet that the laws prohibiting guarantees don't apply to nontheatrical venues, like Randy is.

It's not obvious from reading the law, but 73 P.S. § 203-3 (2009) defines:

quote:

"BLIND BIDDING." Bidding, negotiating, offering terms, accepting a bid or agreeing to terms for the purpose of entering into a license agreement prior to a trade screening of the feature motion picture that is the subject to the agreement.

"DISTRIBUTOR." Any person engaged in the business of renting, selling or licensing feature motion pictures to exhibitors.

"EXHIBIT OR EXHIBITION." Showing feature motion pictures to the public for a charge.

"EXHIBITOR." Any person engaged in the business of operating one or more theatres in this Commonwealth.

And I'd bet that Mercyhurst might not qualify as Exhibition under those terms...

Though honestly, I don't know that I'd prefer exclusive flat-rate pricing to percentage/guararantee -based pricing...

--jhawk

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Randy Stankey
Film God

Posts: 6539
From: Erie, Pennsylvania
Registered: Jun 99


 - posted 01-07-2010 09:14 AM      Profile for Randy Stankey   Email Randy Stankey   Send New Private Message       Edit/Delete Post 
We sell tickets to the public. In fact, for movies, only about 1/3 to 1/4 of the audience are students. The rest are general public.

I'm still reading up on the laws. I've been having a good on-line source.
I'm on vacation from work till the end of the week. When I return, I just might hit the library and read up.

I'm not certain how the contracts are written but I know we pay so much as a guarantee then pay a percentage of the overage. However, I know we are still considered a "non-theatrical" venue.

I'm pretty sure there is some weaseling going on here... [Roll Eyes]

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 01-07-2010 11:04 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
I suppose different divisions of film co's might have different ways of doing things, too. When I first got into the biz in 1979, quite a few of our films were $250 vs. 35% (meaning $250 was the minimum). But, our previous owner was a 35% guy; he didn't care how long the movies took to get here, he didn't want to pay more than 35% for them. When we took over, we told the booker to get product in here as quickly as possible, so within a few months we were grossing enough that we virtually always were paying more than the $250, so eventually it just went away and has stayed gone.

I do remember the days of flat bookings. It was fun now and then to bring in an older movie for $100 or less. We did that with the old Paul Newman movie "Slap Shot" once - it did great!

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Jonathan M. Crist
Jedi Master Film Handler

Posts: 531
From: Hershey, PA, USA
Registered: Apr 2000


 - posted 01-07-2010 03:52 PM      Profile for Jonathan M. Crist   Email Jonathan M. Crist   Send New Private Message       Edit/Delete Post 
Randy:

You can find the Pennsylvania statutes online at:

PA Statutes

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Tony Ratcliff
Expert Film Handler

Posts: 216
From: Madison, IN, USA
Registered: Mar 2002


 - posted 01-07-2010 04:07 PM      Profile for Tony Ratcliff   Email Tony Ratcliff   Send New Private Message       Edit/Delete Post 
I occasionally pay the minimum for films, on something that bombs. It is usually $100 or maybe $200 at most.
(Yes, I've had films do that bad in the past year!)
There usually is a minimum that each distrib informally and irregularly inforces on films.
But like others have said, it comes into play very seldom on current films.

Now once a film is out of release, it is usually $250 minimum vs 35% terms. WB classics are usually $350.
We usually do our classic films as free admission, so the flat $250 is normally what we pay.

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