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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Greater Union rebranding to become...EVENT CINEMAS???

   
Author Topic: Greater Union rebranding to become...EVENT CINEMAS???
John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 05-26-2009 08:46 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
Yup.

Whirlpool Forum topic

It's a forum, but there are some GU people in there who confirm it. Apparently it's only 'select' cinemas and those that do go will be all-digital.

There are several other references to it on Google. Search 'event cinemas'.

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Michael Hossen
Expert Film Handler

Posts: 136
From: Perth, Australia
Registered: Apr 2007


 - posted 06-27-2009 11:49 PM      Profile for Michael Hossen   Author's Homepage   Email Michael Hossen   Send New Private Message       Edit/Delete Post 
Interesting John. Wonder which sites they're changing over here in WA.

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Cameron Glendinning
Jedi Master Film Handler

Posts: 845
From: West Ryde, Sydney, NSW Australia
Registered: Dec 2005


 - posted 07-01-2009 08:26 PM      Profile for Cameron Glendinning   Email Cameron Glendinning   Send New Private Message       Edit/Delete Post 
Todays newspaper ad features the new look.

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Michael Hossen
Expert Film Handler

Posts: 136
From: Perth, Australia
Registered: Apr 2007


 - posted 07-12-2009 02:10 AM      Profile for Michael Hossen   Author's Homepage   Email Michael Hossen   Send New Private Message       Edit/Delete Post 
GU's Inaloo site over here in WA has been re branded. The Morley site is still being advertised as GU.

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David Kilderry
Master Film Handler

Posts: 355
From: Melbourne Australia
Registered: Sep 1999


 - posted 08-12-2009 02:00 AM      Profile for David Kilderry   Author's Homepage   Email David Kilderry   Send New Private Message       Edit/Delete Post 
I must admit it all seems a little starnge. I understand the concept, but Event? Why not The Greater Union Experience cinemas or something? I hardly think these live (delayed!) rock concerts and the like will ever be the money spinners that features are.

It does not mean all digital (not yet anyway), I think it means Digital 3D, Gold Class and V Max. GU/Event have more digital coming in the next few months, but not enough to cover all of these Event cinemas.

100 years of (Greater) Union branding gone......brave decision. I wonder what Sir Norman would think?

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 08-12-2009 06:47 AM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
He's turning over in his grave even as we speak. In fact, he's been doing that since the early 90's :-(

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