my profile | my password | search | faq & rules | forum home

» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Regal charging a dollar on Free Popcorn Tuesdays

Author Topic: Regal charging a dollar on Free Popcorn Tuesdays Pravin Ratnam Jedi Master Film Handler Posts: 844 From: Atlanta, GA,USA Registered: Sep 2002 posted 02-25-2009 01:02 PM                     I do not know exactly how long this practice has been in place at Regal(probably a few months). But it ticked me off when I see my Regal Crown Club getting less benefits than before. Aren't we already paying more in ticket prices? So is there a need to reduce the freebies? I think they altered the points schedule. But the most obvious change is that they started to charge a dollar for small popcorn on Tuesdays for Crown Club members. Granted, it is still a good deal. But now, it makes me less likely to choose Tuesday(which I assume is their way of getting more customers to come during an offpeak time period) as my moviegoing day. More than the price, it is the hassle of remembering to bring some cash with me. Are there other programs out there that are reducing frequent moviegoer benefits?(I haven't been to AMC in a while). Is the dollar going to more than offset the lack of gimmick promotion value a free popcorn day would give the chain?  |  IP: Logged Eric Hooper Jedi Master Film Handler Posts: 532 From: Fort Worth, TX, USA Registered: May 2003 posted 02-25-2009 11:06 PM                     I went to the (Regal) UA Stonestown Twin in SF a few weeks back to see Slumdog. Theatre was PACKED. The busiest I've ever seen it in a loooong time. Many folks got in line to buy concessions, only to be extremely insulted and turned off by the high prices. $9 for a popcorn, $4.50 for a bottle of water, etc. There were many comments such as "AMC doesn't charge this much!" and "Oh forget this, they got to be joking, let's go". And many of the folks who got in line quickly stepped out of line and didn't buy anything. And, do you think they'll ever return to this theatre to see a movie again? This was Regal's big chance to win over the folks of SF to acquire them as future customers at their UA Stonestown Twin theatre, since they finally got a big enough hit to play there to actually draw some crowds there, and they completely blew it. Not to mention the showtimes conflicted with Revolutionary Road and the staff was in a tizzy and couldn't handle it all. No ticket taker. People walking in without paying, etc...  |  IP: Logged Pravin Ratnam Jedi Master Film Handler Posts: 844 From: Atlanta, GA,USA Registered: Sep 2002 posted 02-26-2009 10:42 AM                     If popcorn was 9 bucks in my area, then the dollar would be a super bargain. Medium popcorn is around 7 bucks in my area. [ 03-19-2009, 07:16 PM: Message edited by: Pravin Ratnam ]  |  IP: Logged Tyler Potts Expert Film Handler Posts: 159 From: Anderson, SC, USA Registered: Sep 2008 posted 02-26-2009 11:21 AM                       [ 03-10-2009, 10:48 AM: Message edited by: Tyler Potts ]  |  IP: Logged Christopher Duvall Jedi Master Film Handler Posts: 500 From: Denver, CO Registered: Dec 1999 posted 03-02-2009 02:23 PM                     The amount of points one can receive have gone up perday and the Free Popcorn Tuesday is now called Dollar Popcorn Tuesday.  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 03-02-2009 03:25 PM                        I have to ask how much you pay to be a Regal Crown Club member? Are you getting back more than what you paid for that membership? The reality is popcorn and oil prices have gone through the roof in the last year or so. When you factor in labor, $1 is not much above cost on a small popcorn anymore. Furthermore, my experience working in a theatre that does "Tightwad Tuesday" is these discount days do not bring in the customers who spend money. The theatre's per cap would average around $3.00 all week (this was more than 10 years ago), but on Tuesdays it would drop to maybe $1.50. The bottom line is promotions and freebies are great, but if you aren't generating enough income you won't be around to give out the freebies.  |  IP: Logged Emma Tomiak Expert Film Handler Posts: 238 From: Carrollton, TX, USA Registered: Aug 2003 posted 03-02-2009 08:59 PM                        It's free to be a member of the Crown Club.  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 03-02-2009 09:16 PM                        Regal Crown Club membership is absolutely free. Fill out a membership form; Regal gives you a membership card. Use the card when you buy tickets and concessions, accumulate points (based on how much you spend), and you get free stuff: popcorn, sodas, and movie tickets. Yesterday I went to "Benjamin Button" and my next movie ticket is free courtesy of the Crown Club. They've never refused to accept a CC pass for any show, although I suppose they could if it was a major new release that might sell out or something.  |  IP: Logged Jillian Brock Film Handler Posts: 7 From: Tallahassee, Florida, USA Registered: Mar 2008 posted 04-14-2009 10:37 AM                     RCC free tickets are not good on pass-restricted features, which are decided by the studios. You can use them for all non-restricted films and a restricted film becomes non-restricted after 10 days. It's free to join the club and there's no catch so really it is a good deal.  |  IP: Logged Mike Croaro Master Film Handler Posts: 394 From: Millbrae, CA Registered: Apr 2005 posted 04-14-2009 06:39 PM                     Hi Eric; Others: For the record........... I was at the Stonestown a few days ago (Alien Tresspass) and the large popcorn is $7.50 with the medium and small being slightly less. Mike  |  IP: Logged

All times are Central (GMT -6:00)

Printer-friendly view of this topic

Hop To: Select a Forum: Category: Operations -------------------- Digital Cinema Forum Film Handlers' Forum Large Format Forum Ground Level Feature Info, Trailer Attachments & REAL Credit Offsets Category: Community -------------------- Film-Yak Film Handlers' Movie Reviews The Afterlife Bob Maar's Joke-A-Thon Category: Classified -------------------- Equipment and Supplies Wanted/For Sale Help Wanted/Seeking Employment Category: System -------------------- Software Beta Testing Forum

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.