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Topic: Delgo: how did it get such wide distribution?

Pravin Ratnam
Jedi Master Film Handler

Posts: 844
From: Atlanta, GA,USA
Registered: Sep 2002

posted 12-30-2008 02:26 PM

http://www.marketingmovies.net/news/delgo-flop-highlights-risks-for-outsiders/

quote:
A tech-industry tycoon thought that he saw a void in the children’s animation movie business and stepped up with his own $40 million production of Delgo. It’s sounds like the start of a fairy tale story, but this one has an unhappy ending. Delgo – which was reportedly supported by a $20 million theatrical marketing campaign – is one of the all-time bombs at the box office.

How did a movie like this get so many theaters to show this? Even the trailer doesn't look good.

quote:
he animated fantasy, with celebrity voices of Jennifer Love Hewitt and Val Kilmer, grossed just $511,920 over the weekend at 2,160 theaters, for an abysmal $237 per theater. Bad is usually considered $1,000 per theater for a wide release. Freestyle Releasing was the distributor.

Any feedback on this movie and its performance from our fellow Film-Techers?

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James Westbrook
Phenomenal Film Handler

Posts: 1133
From: Lubbock, Texas, Usa
Registered: Mar 2006

posted 12-30-2008 04:09 PM

We had it one week.
Despite the claims of an ad campaign, almost none of our customers had ever heard of it.
None of our staff saw it either.

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Todd McCracken
Master Film Handler

Posts: 263
From: Northridge, CA, USA
Registered: Mar 2008

posted 12-30-2008 04:50 PM

Its one thing to get a distributor, however its entirely another to get the exposure needed to support a wide distribution.
Ive never even heard of the distributor they used.

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Chris Slycord
Film God

Posts: 2986
From: 퍼항시, 경상푹도, South Korea
Registered: Mar 2007

posted 12-30-2008 05:23 PM

I never saw any ads for this either and before walking by it I had assumed it was some indie film.

And if THAT kind of animation is what you get for $40 million then someone got way overpaid. It didn't look all that much better to me than Antz, which came out 10 years ago.

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002

posted 12-30-2008 08:52 PM

Huh?

quote:
Synopsis: With its feature DELGO, Fathom Studios is looking to be the indie answer to Pixar.

ROTFLMAO

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Bruce McGee
Phenomenal Film Handler

Posts: 1776
From: Asheville, NC USA... Nowhere in Particular.
Registered: Aug 1999

posted 12-31-2008 09:37 PM

Fathom Studios is in Atlanta.

We ran it for one week. Most of the shows that I ran were to an empty house.

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Andrew Bangs
Expert Film Handler

Posts: 148
From: Kerrville, Texas, United States
Registered: Sep 2008

posted 01-02-2009 12:32 AM

We too ran it for only one week. As for advertisement, only because I love getting up early on Saturday morning for cartoons did I see any advertisement. During the Saturday morning cartoons the week it came out their was a commercial for it at every break and on multiple channels. Still not good enough. I also had it on all my Kids Movies (2 Madagascar, 2 bolt, + a couple of other PG's that I can't remember right now). I had been running the previews for at least 1 1/2 months prior. And still nothing in our small town. Our GM thought it was about faries that were "Faries" wink wink ... and from what I heard about it she was not far off.

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Betsie Beadling
Expert Film Handler

Posts: 178
From: Fairfax, Virginia, USA
Registered: Sep 2000

posted 01-02-2009 08:04 AM

It flopped because the Character
Design were Ugly looking!!!! [thumbsdown]

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Christopher Seo
Jedi Master Film Handler

Posts: 530
From: Los Angeles, CA
Registered: Jun 99

posted 01-02-2009 12:26 PM

Fairies that were fairies? Huh?

It just seemed mediocre in every way. Too bad, considering all the voice talent involved, and a terrible farewell to Anne Bancroft.

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Andrew Bangs
Expert Film Handler

Posts: 148
From: Kerrville, Texas, United States
Registered: Sep 2008

posted 01-04-2009 01:21 AM

quote: Christopher Seo
Fairies that were fairies? Huh?

Ok Some of the boy fairies liked other boy Fairies... Does that clear up the "Huh?" Mind you I now live in the great Mid West where nearly every one is a little intolerant of "Fairies" and that is putting it politely.

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Christopher Seo
Jedi Master Film Handler

Posts: 530
From: Los Angeles, CA
Registered: Jun 99

posted 01-05-2009 02:03 AM

I must've missed those bits when I ran it. I'm sure any flap over gay characters was the least of its problems.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004

posted 01-08-2009 12:33 AM

..and I got in trouble with mgmt people after I put it together AND marked the play sheet for the console that the print didn't have discs for DTS playback...to play it in SR optical

..and they called the depot to send the discs for this movie.. [Eek!]

(uh, no timecode is on this release...had to explain it to them [Roll Eyes]

)

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