my profile | my password | search | faq & rules | forum home

» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » BEOWULF & SWEENY TODD newspaper advertisment

Author Topic: BEOWULF & SWEENY TODD newspaper advertisment Claude S. Ayakawa Film God Posts: 2738 From: Waipahu, Hawaii, USA Registered: Aug 2002 posted 12-26-2007 12:38 AM                        I do not know about how these two films were advertised in newspapers elsewhere but here in Honolulu, both BEOWULF and SWEENY TODD never had a picture ad on opening day or any other time when other less obscure films did. Even the dreadful ATONEMENT had a nice ad last Friday but SWEENY TODD did not. The only way to find a house playing it is to check each theatre chain's directory advertisment. What exactly is going on here? -Claude  |  IP: Logged James Westbrook Phenomenal Film Handler Posts: 1133 From: Lubbock, Texas, Usa Registered: Mar 2006 posted 12-27-2007 09:42 PM                     My first guess, and it's only a guess, is the film companies (Warner bros being the distributor for Sweeny Todd, I forgot who distributed Beowulf) felt the television ads were enough and simply didn't need to run coop ads in the newspaper. The other films you mentioned likely had the demographics that would be more likely to read newspapers than the ones who would see Beowulf.  |  IP: Logged Blaine Young Master Film Handler Posts: 477 From: Kirkland, WA, USA Registered: Sep 2006 posted 12-28-2007 01:06 AM                     Paramount is the distributor for both of these films in the US. Warner is responsible for Sweeney internationally.  |  IP: Logged James Westbrook Phenomenal Film Handler Posts: 1133 From: Lubbock, Texas, Usa Registered: Mar 2006 posted 12-29-2007 01:00 AM                     Oh yes...Paramount. They are owned by Viacom, which owns lots of cable networks and CBS, and would be more apt to promote films through these outlets and less in print advertising.  |  IP: Logged David Stambaugh Film God Posts: 4021 From: Eugene, Oregon Registered: Jan 2002 posted 12-29-2007 06:52 PM                        In this small market there doesn't seem to be any consistent pattern as far as which movies get display ads and which ones don't. For example, right now "No Country For Old Men" still has a display ad even though it's down to only evening shows on a single screen. Other current bigger releases get no display ads at all.  |  IP: Logged

All times are Central (GMT -6:00)

Printer-friendly view of this topic

Hop To: Select a Forum: Category: Operations -------------------- Digital Cinema Forum Film Handlers' Forum Large Format Forum Ground Level Feature Info, Trailer Attachments & REAL Credit Offsets Category: Community -------------------- Film-Yak Film Handlers' Movie Reviews The Afterlife Bob Maar's Joke-A-Thon Category: Classified -------------------- Equipment and Supplies Wanted/For Sale Help Wanted/Seeking Employment Category: System -------------------- Software Beta Testing Forum

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.