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Author Topic: How many trailers would you put on? Wyatt Copeland Film Handler Posts: 74 From: Gettysburg, PA, USA Registered: Aug 2007 posted 08-26-2007 08:33 PM                     Its not my intention to whine and complain here, but just out of curriosity, I'd like to know what everyone elses policy on the amount of trailers you put on your movies? I was at the Carmike in Columbia SC a few days ago with my girlfriend who just graduated basic training. We went to see the simpsons. The runtime of all the trailers, snipes, and screen ads they had up there was well over 23 minutes (I walked out to get my son a soda after that) To me...thats a little excessive and I know the rest of the audience (7 other people..wow) were not impressed. Do other people do this??  |  IP: Logged Jeremy Weigel Phenomenal Film Handler Posts: 1062 From: Edmond, OK, USA Registered: Mar 2007 posted 08-26-2007 08:43 PM                     We usually run no more than 5 movie trailers, no cell phone snipe, "Feature Presentation" dater, and a digital sound logo with a total run time of 10-15 minutes. We have no pre-show and no rolling stock. I think any trailer pack over 15 minutes is way too long.  |  IP: Logged Matt Fields Jedi Master Film Handler Posts: 545 From: Ohio, United States Registered: Jun 2005 posted 08-26-2007 09:32 PM                     We always play four/five trailers or about 10 minutes worth. - Matt  |  IP: Logged Frank Angel Film God Posts: 5305 From: Brooklyn NY USA Registered: Dec 1999 posted 08-26-2007 09:45 PM                        We always do a cartoon, a PSA and about 4 trailers. About 13-16 min. all together. The cartoon and the PSA aren't seen as ads, but the cartoon as entertainment, the PSA (don't drink and drive, don't polute, etc.) are seen as good neighborly -- and even if some few don't like the PSAs, they are only 60secs and some even 30 secs long....it won't kill them. If we are running a Roadshow title like MY FAIR LADY or LAWRENCE, we don't play anything in front of the feature (except entr'acte music, of course). We play the trailers out in the lobby instead. The cartoon lovers will just have to come back some other time.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-26-2007 10:49 PM                        We usually play four or five trailers, but if a movie is exceptionally popular we'll play six to give the concession buyers more lobby time. We play the Dolby logo after the trailers. No ads, policies, or any other content.  |  IP: Logged Mathew Molloy Master Film Handler Posts: 357 From: The Santa Cruz Mountains Registered: Nov 2000 posted 08-27-2007 02:12 AM                     I'm currently working for a local art-house chain and a local first-run theatre and both only show app. 7 minutes of trailers & welcome/cell phone/etc. snipes. Same held true when I worked for Landmark.  |  IP: Logged Kurt Zupin Jedi Master Film Handler Posts: 989 From: Maricopa, Arizona Registered: Oct 2004 posted 08-27-2007 02:13 AM                     We play 5 trailers on all features. Then the Dolby, then our Harkins Theatres Presents. If the feature is playing in the Cine Capri then we play the Harkins Theatres presents the Cine Capri before the trailers start. Average Run time is 12 min.  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 08-27-2007 03:31 AM                     (Fun thing about working in discounts is that we can get away from adding any trailers if we want to...none of that red tape to follow) ... But, to be on the showman side .. 2 to 3 tlrs at the most, AND when I get a hot summer movie that definitely has the legs to stay in a disount, then I'll do the digital sound tag - either DTS (the original 'shoosh' tag) or SRD (which has to be either the "city" or "train" tag) - before feature begins.  |  IP: Logged David Zylstra Master Film Handler Posts: 432 From: Novi, MI, USA Registered: Mar 2007 posted 08-27-2007 08:19 AM                     We do 2-3, maybe 4 max . . . our ad show is looped between shows so there are no attached ads . . . . . if a film comes with more and we have multiple prints we will vary the playlist between the same titles. Years ago my previous employer did 15 minutes of previews - BUT they started 15 minutes early so the advertised time was the actual movie start time . . . . . customers learned that if they wanted to watch previews, come early . . . .  |  IP: Logged John Caswell Film Handler Posts: 35 From: Liverpool, Merseyside, UK Registered: Oct 2006 posted 08-27-2007 10:37 AM                     We're allotted 15 minutes for ads/trailers, but since we have sponsor logos, often a full 10 mins of ads, and we're pushed to show 4 trailers, we can often run to 20-23 mins. When possible I cut the trailers back to 3.  |  IP: Logged Chad M Calpito Master Film Handler Posts: 435 From: San Diego, CA Registered: Apr 2006 posted 08-27-2007 11:00 AM                        I use a total of 5 trailers, not including our A-Logo & FPS Logos as well as Rolling Stock. The only prints that I don't use the Rolling Stock on are Disney Films. It's company policy to start movies 5 minutes before the actual start-time due to the Rolling Stock, with the exception of the Disney Films which start at the advertised start time. One thing we don't use, and I wish we were allowed to use, are the Digital Snipes.  |  IP: Logged Thomas Pitt Master Film Handler Posts: 266 From: Leeds, West Yorkshire, UK Registered: May 2007 posted 08-27-2007 03:30 PM                     At VUE cinemas, the actual movie start time is usually 15-20 minutes after the advertised 'start time'. The normal sequence of a movie is as follows: 1. Orange promo advert 2. Pearl & Dean advertising snipe 3. Several commercials 4. pearlanddean.com advertising snipe 5. 4 to 6 trailers, depending on trailer length 6. Gold Spot advert (Pizza Hut for family films, Orange for others) 7. BBFC card and movie Sometimes, if it's a preview showing or a 'last play' feature, they will skip the commercials and just show a couple of trailers before the movie.  |  IP: Logged Ramin Hashemi Expert Film Handler Posts: 129 From: Houston TX Registered: Sep 2004 posted 08-27-2007 04:24 PM                     We usually put 4-5 previews, so long as we can still have 30 minutes between shows, and still finish the last show before 11:00 PM.  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 08-27-2007 04:47 PM                     The trailer pack at Carmike Cinemas varies depending on what studio distributed the feature. I can't remember what restrictions Disney has on what ads can and cannot be shown, but theirs are a bit different. The growing number of TV product commercials is really serving to bloat the time between projector start and the beginning of the feature. I don't think very many of the executives calling for ever larger trailer packs are aware of just how irritated the audiences are growing from that nonsense. IMHO, anything over 20 minutes is just plain excessive. Some of those bean counters are probably pushing for 30 minute long trailer/commercial packs. I'll bet at least one jerk or two has floated the idea of placing ads within the movies themselves. Can't we do that sort of thing since the projectors are "digital" now? Sometimes the trailer pack is long enough that I'll eat most of a bag of Twizzlers and drain half my large cup of soda pop. I run to the bathroom and empty my bladder as much as possible and head to the counter for a pop refill. Usually there's still enough time not to miss the beginning of the feature. At times customers will chew out the theater manager for the movie having so many trailers and commercials on the front of it -as if the local theater manager has any say on what trailers will be run.  |  IP: Logged Dustin Mitchell Phenomenal Film Handler Posts: 1865 From: Mondovi, WI, USA Registered: Mar 2000 posted 08-27-2007 04:55 PM                     We havent't had a trailer program of less than 20 minutes in a long time. Right now it averages 23-26 minutes with up to 9 trailers. It is irritating to say the least. Anyone who has been to a Carmike and does not like the number of trailers being played before the feature please go to www.carmike.com and leave feedback. Try to note you hate the screenvisions the most as perhaps that will lead to fewer of those being played; otherwise they may just cut down on previews (which would you rather watch, a preview or a commercial for a new car?). Carmike usually listens to feedback if they get enough of it requesting the same thing.  |  IP: Logged

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