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» Film-Tech Forum ARCHIVE   » Operations   » Ground Level   » Single Screen Dilemma 2007: Evan Almighty vs. Ratatouille (Page 1)

 
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Author Topic: Single Screen Dilemma 2007: Evan Almighty vs. Ratatouille
Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-08-2007 12:44 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
So here we go again. Two good movies opening one week apart, and only one screen... gotta play whichever one we choose for two weeks minimum... what to do? Suggestions welcome. (Just FYI, at this point I'm leaning toward Ratatouille.)

EVAN ALMIGHTY:
- Steve Carrell is hot right now
- Original was a big hit
- Cute animals
- Family friendly, rated PG

but....
- it's a sequel
- Steve Carrell isn't THAT hot

RATATOUILLE:
- It's a Pixar movie, duh!
- It's NOT a sequel
- Cute animals
- Family friendly, rated G

...but:
- People don't really seem buzzed about it (yet)
- Potentially confusing title
- No bankable star voices
- Rat character(s) might turn women off

[Confused]

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 05-08-2007 01:07 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
As much as I enjoy Steve Carrell's humor, I just don't have big expectations for Evan Almighty. The premise for the original movie (Bruce Almighty) was more simple. The whole ark building thing seems like it could weigh down the script. And it looks like we'll see animal jokes we already saw in Doctor Doolittle sequels and such. But I don't know. I could be wrong. My gut feeling still says this is going to be a mediocre movie.

Ratatouille looks like the safer bet. Pixar has always pushed standards of 3D animation to ever higher levels. More important, they always deliver well developed stories. They're dependable on making us laugh and even touch our hearts. I thought Brad Bird did an incredible job with The Incredibles. This time he has comedian Patton Oswalt in the lead role.

I think an even bigger difference maker is the fact most Pixar movies appeal to an extremely broad audience. Ratatouille has received a G rating from the MPAA. There's hardly anything anyone would find offensive in their movies.

The comedy in Evan Almighty is certainly going to be a little more daring. It is rated PG. There's a shot some of the more "fundamentalistic" types may avoid this movie as if it were The Last Temptation of Christ.

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 05-08-2007 01:31 PM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
I don't know if I would really call Evan Almighty a sequel since the only thing in common with Bruce Almighty is the fact that God (Morgan Freeman) calls on someone else to help him out. I would go with this one, Evan Almighty, because I would think that it would do well on all shows where the Rat movie, that's what everyone will call it, will be mainly matinee business. I think that it will also pull in the people that might be interested in movies like Transformers. Of course it all depends on your demographics in your area.

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Caleb Johnstone-Cowan
Jedi Master Film Handler

Posts: 593
From: London, UK
Registered: Mar 2006


 - posted 05-08-2007 01:34 PM      Profile for Caleb Johnstone-Cowan   Email Caleb Johnstone-Cowan   Send New Private Message       Edit/Delete Post 
You need to build another screen!

That is such a difficult one to call. I'd go for Ratatouille if kids films do well for you. I'm looking forward to both, just a harmless laugh for two hours.

Did Ratatouille get pushed back because of Flushed Away? We had trailers for it almost a year ago.

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-08-2007 01:46 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote:
You need to build another screen!
Tell me about it! But, we're hemmed-in by other buildings on all sides, so just waiting for one of them to become vacant. (My theatre could probably be twinned in its existing space but that would ruin it, and I'm not willing to do that.)

Ratatouille didn't get pushed back, they just sent out advance trailers way ahead of time, like everyone is doing these days.

quote: Darryl Spicer
Of course it all depends on your demographics in your area.
That's the problem...both of these movies play right into our general-audience crowd. If one of these was an R-rated "300"-type movie it'd be a no-brainer.

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Monte L Fullmer
Film God

Posts: 8367
From: Nampa, Idaho, USA
Registered: Nov 2004


 - posted 05-08-2007 01:53 PM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
I'd stay with the family based movies at your little "ROXY". Then, when "Ratatouille" slows down a bit, bring in "EVAN" for the 9pm showing-so the rates be cheaper since you're playing it past the break.

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John Wilson
Film God

Posts: 5438
From: Sydney, Australia.
Registered: Dec 1999


 - posted 05-08-2007 01:57 PM      Profile for John Wilson   Email John Wilson   Send New Private Message       Edit/Delete Post 
Ratatouille. Without question. Lots of people said no-one would go see a movie about cars either. What happened? Over $200 million AGAIN at the box office for Pixar. They have a track record that's unquestionable.

Evan Almighty? Sheeesh! really, who gives a (pardon the pun) rats about a sequel to a Jim Carey movie WITHOUT Jim Carey in it? I know Universal's spent a lot on it, but guess what? They won't be getting it back.

Book it Danno.

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Matt Fields
Jedi Master Film Handler

Posts: 545
From: Ohio, United States
Registered: Jun 2005


 - posted 05-08-2007 04:06 PM      Profile for Matt Fields   Email Matt Fields   Send New Private Message       Edit/Delete Post 
Evan Almighty. It will play to a very broad audience, similiar to Night at the Museum. Ratatouille will also do well, but Rats have a poor track record and the title, while fun to say, is confusing.

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David Graves
Film Handler

Posts: 38
From: Cocoa, FL
Registered: Nov 2006


 - posted 05-08-2007 04:19 PM      Profile for David Graves   Email David Graves   Send New Private Message       Edit/Delete Post 
Ratatouille, no question here. There simply hasn't been a PIXAR flop- ever. The past two people have said "oh nobody wants a PG rated kids film" or "the subject is off" or "is the streak over"? But from a sheer butts-in-seats standpoint, you know you get the crowds with this one.

Evan Almighty is trickier- with Jim Carrey, it's a standalone, not a sequel. The buzz hasn't been great, it's WAY over budget (almost always a bad sign), and the star is known for a hard-R rated adult comedy (40 Year Old Virgin) and a racy Thursday night sitcom- not kiddie crowd material. And the buzz is that some of the religious community is planning to boycott the film, not because it's offensive but because it isn't a biblical retelling of a very biblical story.

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 05-08-2007 07:30 PM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
Actually Steve Carrell was connected to the Bruce Almighty film. He played the news anchor that Bruce (Jim Carrey) used his powers on. The problem with doing a split after two weeks is getting Disney to go for it. You may have to flip a coin. My thinking is that with Evan Almighty you will make money in the evening and loose a little in the Matinee. With the Rat movie you will make money in the matinee and loose a lot in the evening. But it is all a guessing game. Flip a coin and go for it.

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John T. Hendrickson, Jr
Jedi Master Film Handler

Posts: 889
From: Freehold, NJ, USA
Registered: Apr 2001


 - posted 05-08-2007 08:46 PM      Profile for John T. Hendrickson, Jr   Email John T. Hendrickson, Jr   Send New Private Message       Edit/Delete Post 
Buena Vista is on a roll. Universal isn't. Go with the hot hand.

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Geoff Jones
Jedi Master Film Handler

Posts: 579
From: Broomfield, CO, USA
Registered: Feb 2006


 - posted 05-08-2007 09:35 PM      Profile for Geoff Jones   Author's Homepage   Email Geoff Jones   Send New Private Message       Edit/Delete Post 
Ratatouille is the only film I'm really looking forward to this summer (except for a chance to see Jaws this month as part of Regal's Flash-Back Series)

Pixar movies are more likely to garner repeat viewings, with all of their layered details. And don't "kid's movies" tend to sell more concessions?

Evan Almighty makes for a fun trailer. I doubt the movie has much more to offer.

As for the wacky title, didn't EEE-TEE seem weird before it came out back in 1982?*

quote: Mike Blakesley
(My theatre could probably be twinned in its existing space but that would ruin it, and I'm not willing to do that.)
You're a good man!

*I am not predicting Ratatouille will be as big as E.T.

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Michael Barry
Jedi Master Film Handler

Posts: 584
From: Sydney, NSW, Australia
Registered: Nov 1999


 - posted 05-08-2007 10:01 PM      Profile for Michael Barry   Email Michael Barry   Send New Private Message       Edit/Delete Post 
Mike,

I remember the dilemma you had with Casino Royale and Happy Feet. You chose Happy Feet and never looked back, so 'The Rat Movie' should do extremely well for you.

If you beat James Bond last time, Bruce/Evan/God should be simple math. [Big Grin]

PS. Hi John Wilson [Smile]
Will be in touch soon, no internet at home just yet...
PPS. I'd go and see 'The Rat Movie' over Evan in a heartbeat - it looks delightful and intelligent, a hallmark of any Brad Bird/Pixar movie!

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Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-08-2007 10:44 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Geoff Jones

Evan Almighty makes for a fun trailer. I doubt the movie has much more to offer.

That's one thing that bugs me about Evan - the damn trailer gives away all the major plot points (or appears to).

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Darryl Spicer
Film God

Posts: 3250
From: Lexington, KY, USA
Registered: Dec 2000


 - posted 05-08-2007 11:38 PM      Profile for Darryl Spicer     Send New Private Message       Edit/Delete Post 
Mike,

Try this out of course all depends on what the film companies will allow but since you are a small independent you probably could get by with it.

If you are not getting Shrek 3
5-25-07 Pirates 3
6-13-07 Fantastic Four 2
6-29-07 Ratatouille
7-13-07 Harry Potter 5
7-27-07 The Simpsons Movie
8-10-07 Rush Hour 3

Just some suggestions for you.

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