Film-Tech Forum ARCHIVE: Dinner and a movie promotions

my profile | my password | search | faq & rules | forum home

»	Film-Tech Forum ARCHIVE » Operations » Ground Level » Dinner and a movie promotions

Author

Topic: Dinner and a movie promotions

Dominic Espinosa
Phenomenal Film Handler

Posts: 1172
From: Boulder Creek, CA.
Registered: Jan 2004

posted 07-18-2006 03:28 AM

Hey, it's me again. Your friendly neighborhood Dom!

One of the local business owners whom me and my staff probably half way support with our lunch breaks brought up an idea I've kicked around before and heard of others doing.
Dinner and a show.
Yes, I know, it's an age old date but what I was thinking was a same-day ticket for our mid-afternoon set would get you a discount (he was thinking 5%) on the dinner special across the street after the movie.

We would basically market it as a package deal thus making it worth while to go to a movie at a particular time of day and then help him out with his new dinner specials.

It could potentially help our attendance slightly but hurt our per-cap. I could see people not wanting to buy large pocorns and candy if they're planning on eating dinner in an hour and a half.
I've done similar promos elsewhere with a coffee shop next door to the thatre that gave a 10% discount if you came over after the movie.
It cut down on people bringing it into the theatre cause they knew they'd get it after the show for less and it didn't seem to hurt us then.

What I'd like to know though is what have the results been for others? Anybody else try it?

I'd like a little more to go on than just hey here's an idea before I go throwing it out there.

Thanks for the input.

| IP: Logged

Jack Ondracek
Film God

Posts: 2348
From: Port Orchard, WA, USA
Registered: Oct 2002

posted 07-18-2006 05:01 AM

As you say, it'd probably hurt your percaps. At the very least, you'd probabaly want to arrange the movie first... then dinner.

| IP: Logged

Mark Hajducki
Jedi Master Film Handler

Posts: 500
From: Edinburgh, UK
Registered: May 2003

posted 07-18-2006 08:06 AM

Over here many of the cinemas sell advertising space on the back of their tickets, often this space is taken by resturants offering a discount.

To make the offer better you would want to sell a combined ticket (watch the film rental conditions) for both the film and meal.

You would have to trust the resturant to provide good qualtity food and service, also if they eat before the film the timings would have to work to avoid people missing the start.

| IP: Logged

Alexander Smith
Expert Film Handler

Posts: 128
From: Walney Island, Barrow-in-Furness, Cumbria.
Registered: Jun 2003

posted 07-18-2006 10:07 AM

There's an indepedent cinema near-ish to where I live that
does "meal and show" promotions. They have their own restaurant
rather than rely on a partner business.

The cinema is Zefferelli's of Ambleside, they have four
screens apparently. I've been to Ambleside plenty of times,
but not to Zefferelli's.

Alex.

| IP: Logged

Bill Enos
Film God

Posts: 2081
From: Richmond, Virginia, USA
Registered: Apr 2000

posted 07-18-2006 11:27 PM

An upscale french joint a couple blocks away does 2 different movie offers. If you show them our same night ticket stub they will give you a small glass of one of the house wines. The other a is free ticket for the same night with any dinner entree. We provide them with a pass redeemable at the boxoffice.

| IP: Logged

Mark Lensenmayer
Phenomenal Film Handler

Posts: 1605
From: Upper Arlington, OH
Registered: Sep 1999

posted 07-19-2006 12:20 PM

An independent 8-screen theatre is located downtown next to the Columbus Blue Jackets arena. There are a number of restaurants in that area. This theatre offers a package for $35 that gives you $25 at any Arena area restaurant and 2-admissions to any film.

| IP: Logged

Ian Bailey
Master Film Handler

Posts: 317
From: Nambucca Heads, Australia
Registered: Jun 2003

posted 07-20-2006 04:26 AM

Hi Domonic
I have tried this on several occasions with local cafe's and restraunts,even with my own Cafe's in two locations i have and it's never been that suucessful.You would think it is an obvious combination Dinner/Movie but it just doesn't seem to click with most people...........except for Brad's new Cinema which seems to be the only place in the world it works well..........let's see after the novelty wears off!!!!
Actually what has worked excellent for us is our VIP Movie Club which gives members really cheap tickets on what used to be our two very quiet days-we now have 15% of the population of our town as VIP Members
Cheers Ian

| IP: Logged

Dominic Espinosa
Phenomenal Film Handler

Posts: 1172
From: Boulder Creek, CA.
Registered: Jan 2004

posted 07-21-2006 04:53 AM

Ian, that's a really good idea. I've kicked around a frequent movie goers idea for a year or so as well.
Never brought it to fruition though.
Obviously I'd want to divert them from the theatre to the restaurant after the show, never before.
Perhaps it's best to let this one simmer a while.
Thanks for the input though!
--dom

| IP: Logged

All times are Central (GMT -6:00)

Printer-friendly view of this topic

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.