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» Film-Tech Forum   » Operations   » Ground Level   » What does SAWA do?

   
Author Topic: What does SAWA do?
Gary Davidson
Expert Film Handler

Posts: 101
From: Santa Monica, CA
Registered: Jan 2004


 - posted 12-27-2005 01:51 PM      Profile for Gary Davidson   Email Gary Davidson   Send New Private Message       Edit/Delete Post 
Has anyone had any dealings with the Screen Advertising World Association? What exactly do they do?

Gary

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John Pytlak
Film God

Posts: 9987
From: Rochester, NY 14650-1922
Registered: Jan 2000


 - posted 12-29-2005 09:25 AM      Profile for John Pytlak   Author's Homepage   Email John Pytlak   Send New Private Message       Edit/Delete Post 
Haven't heard of SAWA, but the Cinema Ad Council is developing technical standards for on-screen ads, including sound levels:

http://www.cinemaadcouncil.org/

quote:
The Cinema Advertising Council, www.cineamadcouncil.org, develops a set of standardized cinema advertising practices making it easier to incorporate cinema advertising into any marketing plan. The Cinema Advertising Council guidelines and methodology assist marketers in promoting their products and/or services while respecting moviegoer's expectations for an entertaining movie going experience.


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David Kilderry
Master Film Handler

Posts: 355
From: Melbourne Australia
Registered: Sep 1999


 - posted 12-29-2005 07:37 PM      Profile for David Kilderry   Author's Homepage   Email David Kilderry   Send New Private Message       Edit/Delete Post 
SAWA have been around for at least 40 years. It is the world association of screen advertising companies. Val Morgan have been a member since at least the 1960's. SAWA may go back even further as here in Australia we have had on-screen advertising since the WW1 era.

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