Film-Tech Forum ARCHIVE: How do screen advertisers pay?

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Topic: How do screen advertisers pay?

Gary Davidson
Expert Film Handler

Posts: 101
From: Santa Monica, CA
Registered: Jan 2004

posted 08-20-2004 12:47 AM

Do Screen Advertisers pay the theater a set, pre-determined amount, or is it a sliding rate depending on ads sold?

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Mike Spaeth
Phenomenal Film Handler

Posts: 1129
From: Marietta, GA
Registered: Jul 2000

posted 08-20-2004 02:16 PM

The negotiated fee is usually a percentage of advertising revenues.

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