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Author Topic: Movie Cash Steve Kraus Film God Posts: 4094 From: Chicago, IL, USA Registered: May 2000 posted 08-03-2004 03:27 PM                    How does Movie Cash work? This is a system for giving out tickets to new movies, such as with coupons enclosed in DVD's. Mechanically it's a bank *draft that the theatre can fill out for the amount of one ticket (up to $7 on the example I have for Princess Diaries 2) and deposit at the bank. But I see it has to be a participating theatre and they have to fill out a code number. Does the theatre get the full amount or is it discounted some way? What is the wholesale price of a typical sell-through DVD? Seems like this is turning the theatrical run into a mere promotional effort for the DVD. * Draft not check because it says Payable through not Pay to the order of which gives them the chance to refuse it if the rules haven't been complied with.  |  IP: Logged Dominic Espinosa Phenomenal Film Handler Posts: 1172 From: Boulder Creek, CA. Registered: Jan 2004 posted 08-03-2004 05:21 PM                     Since they don't net much off the theatrical run, I'd say it makes sence.  |  IP: Logged Mike Olpin Chop Chop! Posts: 1852 From: Dallas, TX Registered: Jan 2002 posted 08-03-2004 06:14 PM                     If it brings them in the doors to buy popcorn, it can't be bad!  |  IP: Logged Don Anderson Master Film Handler Posts: 312 From: West Bend, WI, USA Registered: Mar 2000 posted 08-03-2004 06:23 PM                     "Hollywood Movie Money" is a much better company to deal with. We had numerous problems with Movie Cash. Movie Cash still has us listed on their website, even after numerous attempts at getting it taken off.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-03-2004 06:37 PM                        We are listed as a "participating theatre" on the tickets, but I have never received a code number that I know of. I think there must be some other Roxy out there that's registered, because I never signed anything myself. I don't want to argue with customers since it clearly says ROXY THEATRE on the tickets, so we just take them. We don't get many of those tickets, but I always just fill'em in and deposit them with no code number. They have always been paid, no problem. I suppose since it's just a couple of tickets in a week, they just let'em slide through. If they ever start bouncing we'll have to rethink the strategy, but for now it's fine.  |  IP: Logged Jack Ondracek Film God Posts: 2348 From: Port Orchard, WA, USA Registered: Oct 2002 posted 08-03-2004 07:05 PM                        We've been taking this stuff for a couple of years now. So far, no problems at all. It can be a little cumbersome though. Some tickets state that they're good for certain times and levels... like a matinee child's ticket. They also have pretty tight expiration dates, so you need to have your boxoffice people take a close look at them when they go through. The amounts printed are the maximum allowable cash values. You fill in your ticket price for that level. In our case, they have our ticket prices on file, so you can't cash a $10 check if your ticket price is $8... Well... maybe you can, for a while, but we haven't tried that one.  |  IP: Logged Adam Wilbert Jedi Master Film Handler Posts: 590 From: Bellingham, WA, USA Registered: Mar 2002 posted 08-03-2004 09:08 PM                        At one chain i worked for, if the movie cash check said it was payable up to $7.00 (or $11.00), we would print a 7.00 evening-priced ticket, even if the customer was seeing a $5 matinee. Not sure how honest that was, but that was the corporate procedure. -Adam  |  IP: Logged Steve Kraus Film God Posts: 4094 From: Chicago, IL, USA Registered: May 2000 posted 08-03-2004 11:41 PM                    So you do get the full amount and that's that?  |  IP: Logged Gordon Hedges III Jealous of everyone not me Posts: 212 From: Severn, MD Registered: Apr 2001 posted 08-04-2004 01:19 AM                     I have been wondering about that same question for a long time? Here is a link to the PROPERTIES GROUP: MOVIE CASH PROMO My take on it is just like the idea on gift certificates. The company already has the money in hand and the customer/consumers would have to use them before an alotted period of time. For Movie Cash/Gift Certificates lost by the customer/consumer, the company would be ahead. I have had many customers complain that they left their Movie Cash checks at home for the movie that they came to see. But since it is an incentive, most customers I have dealt with don't really care whether they have them or not. Surprising for my area since they seem to complain about other *interesting* things, namely ticket prices.  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 08-04-2004 02:30 PM                        Yes, we get the full amount.  |  IP: Logged R. Andrew Diercks Expert Film Handler Posts: 232 From: Marion, Iowa (In the middle of everywhere) Registered: May 2003 posted 08-05-2004 12:10 AM                     When I took over my current theatre, they filled out our adult evening price, even when seeing a matinee as well. I stopped that immediately. I don't think the employees can be expected to be honest if they know management isn't even on that small level. Regarding your question, we have never had a problem with Movie Cash or Hollywood Movie Magic. Both always pay the checks and the customer feels they got a freebee. Win win I say.  |  IP: Logged Thomas Procyk Phenomenal Film Handler Posts: 1842 From: Royal Palm Beach, FL, USA Registered: Feb 2002 posted 08-05-2004 11:10 AM                     Simple: Patron is coming to see Matinee movie, Print $5 matinee ticket. Fill in $7 evening price. Theater makes $2 percap on that customer =TMP=  |  IP: Logged Steve Kraus Film God Posts: 4094 From: Chicago, IL, USA Registered: May 2000 posted 08-05-2004 08:42 PM                    What part of fraud don't you understand?  |  IP: Logged Dustin Mitchell Phenomenal Film Handler Posts: 1865 From: Mondovi, WI, USA Registered: Mar 2000 posted 08-05-2004 09:40 PM                     Oh I'm sure Tom understands it just fine, I think he was being a bit tongue-in-cheek to describe the very real fact that A LOT of theatres are defrauding the companies that handle these checks. Personally I'm a bit surprised they don't send out checkers to see what price the ticket they get says and then track the check to see what it is cashed for. Perhaps this is already done on a small scale but if they really care about their money and preventing fraud they really need to step up their efforts.  |  IP: Logged Adam Wilbert Jedi Master Film Handler Posts: 590 From: Bellingham, WA, USA Registered: Mar 2002 posted 08-05-2004 11:49 PM                        keep in mind that this wasn't my policy, thats why the organization will remain nameless... But we were printing $7.00 tickets, not $5.00 tickets. The check was filled in according to our "prevailing adult ticket price" as stated on the movie cash check. There was a different policy for the 'child admission only' checks.  |  IP: Logged

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