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Author Topic: trailer changes Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 05-16-2004 05:09 PM                        This is mostly a mangement topic, so I'm posting it here. How many trailers does your theatre show and how often do they change over the course of a film's run? At a certain multi-screen art house where I usually work on Thursdays, we normally show about four trailers and 2-3 promotional spots for contests, etc. The theatre policy is that a) only trailers for films scheduled to play at that theatre will be shown and b) trailers must be shown in release date order. As bookings and release dates change, about half of these trailers/promos end up needing to be replaced or their order changed each week. Is this a common practice elsewhere?  |  IP: Logged Steve Scott Phenomenal Film Handler Posts: 1300 From: Minneapolis, MN Registered: Sep 2000 posted 05-16-2004 05:42 PM                     We run one Coca-Cola trailer before the trailers, except on Buena Vista, Dreamworks or Warner Bros. films, then we show a moviefone spot instead. Four trailers after that (including attached), then the sound snipe. No policy trailers. Trailers are for movies being released between two weeks and two months away, no further out than that. Trailers are placed in chronological order of release dates (upcoming to further out). On Wednesday I change trailers for the films coming out that particular week, and adjust the programming for the replacement trailers so everything's still in chronological order. This way, the coming attractions feel more recent to patrons, and they don't forget about where they heard about the big releases. We do have the DVD "slide projector" that local advertisers use before the show, which often tricks people into thinking that we have fifteen minutes of ads before the trailers.  |  IP: Logged Ian Price Phenomenal Film Handler Posts: 1714 From: Denver, CO Registered: Jun 99 posted 05-16-2004 06:10 PM                     Art Theatre We run 4-trailers on every print. I think 3-trailers is a better number but Ky needs to place 4. We run no slides, ads, rolling stock or PSAs.  |  IP: Logged James Pope Film Handler Posts: 31 From: world wide web, USA Registered: Mar 2002 posted 05-16-2004 08:07 PM                        WE one coke, 2 trailers one of an upcoming movie, and one of a movie we are playing to cross advertise, a dolby and the attached thats it, we used to only run one but now its two short ones. All about 5-8 min. no policy sometimes we dont play coke or a dolby at all if the trailers are long.  |  IP: Logged Mike Spaeth Phenomenal Film Handler Posts: 1129 From: Marietta, GA Registered: Jul 2000 posted 05-16-2004 08:15 PM                        Screenvision ads (no more then 4 min) Movietickets.com ad 5 trailers Policy Trailer  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 05-16-2004 09:39 PM                        We normally run 5 trailers and a DTS tag, nothing else. Less if it's a kiddie movie, maybe one more on a blockbuster so people have time to get to the concession stand. I try to arrange the trailers so that the best/most exciting/most anticipated trailer plays last. Release dates don't matter to us because we don't always know what order the films will be playing.  |  IP: Logged Dean Kollet Jedi Master Film Handler Posts: 591 From: Florida State University Registered: Jul 2003 posted 05-16-2004 09:46 PM                     We Run: Public Service Announcments Rolling stock Adds Coke Movietickets.com anywhere from 5-6 trailers....rarely we get 7 This is why we have to start the movies a tad early  |  IP: Logged Aaron Sisemore Flaming Ribs beat Reeses Peanut Butter Cups any day! Posts: 3061 From: Rockwall TX USA Registered: Sep 1999 posted 05-16-2004 09:52 PM                     We run in all of our theatres (except Marin County): 3 min (max, it usually averages around 1:30) rolling stock ads approx 7-10 min of trailers (averages to three, to include the attachment, if any) In Marin we do the same sans rolling stock. -Aaron  |  IP: Logged Jeremy Fuentes Mmmm, Dr. Pepper! Posts: 1168 From: Corpus Christi, TX United States Registered: Jan 2004 posted 05-17-2004 06:15 AM                     4 or 5 trailers, no ads, no policy, no dolby or anything like that. I basically run them the same way that Mike B. does. The better ones closer to the feature. That way if anyone shows up late, they wont miss the new Spiderman, or other blockbuster, that they were most likely hoping to see.  |  IP: Logged Randy Stankey Film God Posts: 6539 From: Erie, Pennsylvania Registered: Jun 99 posted 05-17-2004 10:40 AM                     At my college theater... Pre-show video slide show ads: Only internal college events or "Sponsorship Acknowledgements" for people/companies that give us $$. (e.g.: "We would like to thank ABC Co. for their generous support...") Three trailers: Only trailers for upcoming movies. We don't always get trailers for every movie so sometimes it's less than three but never more than three. Generic policy snipe from Filmack. On with the show... I put the trailers on in REVERSE order that the movies will play in. It makes adding and pulling trailers a lot easier. When the movie is broken down, it's a simple matter to wind the last trailer off and put it away. Then, next week, when the new movie is built, you do the following: 1) Build the movie as normal onto the existing trailer pack. 2) Build the new trailer(s) onto a spare piece of leader and wind it onto the takeup platter. 3) Take the leader out of the print on the payout platter and thread through to the take up. 4) Make your splice and run. By the time your preview screening is done you should be all set to run your "Go-Show" as normal.  |  IP: Logged Thomas Procyk Phenomenal Film Handler Posts: 1842 From: Royal Palm Beach, FL, USA Registered: Feb 2002 posted 05-17-2004 12:39 PM                     Dean: That sounds like an AMC (hence Movietickets.com) Usually the lineup at the big Disney AMC 24 here is: Title (with approx time) NCN "Preshow Countdown" (:10) Respect Copyrights (1:30) Hershey's something... (:45) Coke (2:00 if it's that black chick singing) Movietickets.com (1:00) AMC Gift Card (:30) AMC Coming Soon (:20) 6-7 trailers (about half the time it's 7. 15-18 minutes) AMC Silence is Golden (:45 if it's the submarine one) AMC Feature Presentation (:20) *WHEW* That's 18-22 minutes of stuff before the movie! And this starts at the advertized time. =TMP=  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 05-17-2004 01:50 PM                        Geez, what a lot of stuff that is. No wonder people are complaining about too much pre-show crap nowadays. I hate people who intentionally come to the show late to avoid seeeing the trailers. If you don't want to see the trailers, stand in the lobby or something! And it doesn't seem to matter how many trailers there are, either....people seem to think that we run a half hour of trailers, even though we've been running (on average) about 10-12 minutes worth for 25 years. I've had people come in at 40 minutes past showtime and say, "well we've probably only missed about five minutes of the movie, right?" (/rant mode)  |  IP: Logged Jeremy Fuentes Mmmm, Dr. Pepper! Posts: 1168 From: Corpus Christi, TX United States Registered: Jan 2004 posted 05-17-2004 02:06 PM                     We have the same problem Mike. The Cinemark and Century here run alot of before their shows, so people think we do the same. They show up 25-30 minutes late, and I hear them telling each other, "It's ok, we havent missed any of the movie yet, just the commercials."  |  IP: Logged Pete Apruzzese Film Handler Posts: 13 From: Mountain Lakes, NJ, USA Registered: Sep 2002 posted 05-17-2004 02:36 PM                        Most of our locations run the following: "No Smoking" snipe "Let's Go Out to the Lobby" One trailer (maybe two if it's a short teaser) We'll change a trailer when we get a confirmed booking and can put a "Starts Friday" or "Next Attraction" tag on it.  |  IP: Logged Jesse Skeen Phenomenal Film Handler Posts: 1517 From: Sacramento, CA Registered: Aug 2000 posted 05-17-2004 03:50 PM                     I've never heard of putting them on in chronological (release date) order- if the home office sent a list of what trailers they wanted I'd put them on in the order listed though. I was very obsessive about pulling trailers with out-of-date info, like no trailers saying "Coming Soon" for movies that were already out, etc.  |  IP: Logged

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