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Author Topic: Adverts on DLP in the UK Darren Briggs Master Film Handler Posts: 371 From: York, UK Registered: Dec 2001 posted 10-17-2003 04:29 PM                        For the first time in the UK i believe, our cinema chain is screening the advert reels in three screens that are usually on 35mm, in DLP cinema. The results are very good, equally as good quality as the 35mm reels. This is the first trial of this kind in the U.K. i believe. The cinemas are all owned and operated by City Screen LTD City Screen York, U.K. Arts Picturehouse Cambridge, U.K. Cameo Cinema Edinburgh, U.K.  |  IP: Logged Mark Hajducki Jedi Master Film Handler Posts: 500 From: Edinburgh, UK Registered: May 2003 posted 10-19-2003 10:59 AM                     Which screen at the Cameo [The old Sc 1 or the shopunits 2+3] What format are they provided on? [I would love to not have to splice the changes into the ads each week] I assume that they are provided by Carlton [UK Screen Advertising/ TV company] since the Cameo changed to them from Pearl and Deen [also owned by a TV company] a few months ago  |  IP: Logged Pete Naples Phenomenal Film Handler Posts: 1565 From: Dunfermline, Scotland Registered: Feb 2001 posted 10-19-2003 12:38 PM                     Unless Darren has been very busy with miniature DLP's it's screen 1, there's barely room for the Century in the wee booths. UCI have been doing this at some sites for a wee while now, Gateshead Metrocentre springs to mind.  |  IP: Logged Andy Muirhead Master Film Handler Posts: 323 From: Galashiels, Scotland Registered: Dec 2000 posted 10-19-2003 06:43 PM                     Sounds great Darren! Where is the funding coming from for the DLP's? Is it City Screen, Carlton/Ad contractor or split? It's an interesting development, Although you only mention the ads, It would be nice to keep the hassle of ads AND trailers on DLP, with the feature in 35mm.  |  IP: Logged John Pytlak Film God Posts: 9987 From: Rochester, NY 14650-1922 Registered: Jan 2000 posted 10-20-2003 10:06 AM                        As asked in another thread, are most trailers available in digital form on a timely basis? What file formats? Is there a list of trailers available in digital form for theatres showing a feature using Digital Cinema?  |  IP: Logged Leo Enticknap Film God Posts: 7474 From: Loma Linda, CA Registered: Jul 2000 posted 10-21-2003 06:07 AM                        The last Darren told me about this, the process sounds a bit labour intensive! The 35mm advert reels are prepared by Carlton as per normal, then transferred to 2k digi at a London facilities house. The resulting tape is then flown to Holland to be encoded into the proprietary format used by the City Screen DLP system, and then the encoded DLP data tape is flown back to York to be uploaded onto the projector's server! Apparently one DVD-ROM (i.e. 4.7gb) can hold around 10 minutes of footage in this format: over a broadband connection that should be downloadable in an hour or two, so I guess eventually the DLP data could be delivered online. Furthermore I see no reason why you couldn't just download the new ads and trailers, delete the old ones locally and re-edit the show on a timeline display, just as if you were using Premiere or Final Cut Pro for video editing.  |  IP: Logged Stephen Furley Film God Posts: 3059 From: Coulsdon, Croydon, England Registered: May 2002 posted 10-21-2003 07:06 AM                     Leo wrote: quote: the proprietary format used by the City Screen DLP system Leo, please tell me this isn't true!  |  IP: Logged Darren Briggs Master Film Handler Posts: 371 From: York, UK Registered: Dec 2001 posted 10-21-2003 09:10 AM                        It is Screen one in the Cameo. The other sites in the UK using digital screen adverts are all powerpoint style shows. UCI have alot of screens with it. This is full HD quality moving adverts. As Leo descibed, the tranfer was done like this from 35mm as Carlton im led to believe only make the 35mm print runs once a month. In future all out HD adverts will be direct transfers from the original source material. But the result at the moment with the Telecined 35mm add reels look great. The encoding to the EVS server was done at EVS in belgium as our Encoder here in the U.K. is curently been upgraded. As for trailers, we are working on that. Distibutros release DVD's of there latest Mainstream films, but DVD is not good enough for Cinema screens. So as of yet no HD trailers are been screened. The word Digital seems to be used for everything. Our full HD digital DLP cinema systems are a world apart from Carlton/UCI's digital advrets, which are all still images. Darren  |  IP: Logged Mike Rendall Film Handler Posts: 78 From: Southampton, Hampshire, UK Registered: Nov 2002 posted 10-28-2003 02:30 AM                     So Darren, I assume that your job is no longer projectionist there, but lens duster and IT guru?  |  IP: Logged Darren Briggs Master Film Handler Posts: 371 From: York, UK Registered: Dec 2001 posted 11-04-2003 03:27 PM                        No we do proper presentation with 70mm and all 35mm shows, as adverts are only 6-8 mins, it needs good presetation to change from digital to 35mm seemlessly. leave the IT to the guys in belgium at the present. Anyone who fancy's a mini holiday, come to York on the 22nd or 23rd November, Earthquake in 70mm and SENSURROUND. Darren  |  IP: Logged Stephen Furley Film God Posts: 3059 From: Coulsdon, Croydon, England Registered: May 2002 posted 11-05-2003 05:15 AM                     Darren, can we have times for those shows please?  |  IP: Logged Leo Enticknap Film God Posts: 7474 From: Loma Linda, CA Registered: Jul 2000 posted 11-05-2003 07:11 AM                        quote: Earthquake in 70mm and SENSURROUND. Hold on to your panty hoses!  |  IP: Logged Darren Briggs Master Film Handler Posts: 371 From: York, UK Registered: Dec 2001 posted 11-16-2003 10:28 AM                        The times for the shows are , Sat 22nd Nov 11-30 pm EARTHQUAKE in 70mm SENSURROUND Sunday 23rd Nov 10-30am KRAKATOA EAST OF JAVA in 70mm CINERAMA 1-30pm EARTHQUAKE in 70mm SENSURROUND Tickets selling fast, a film event not to be missed, and Earthquake will probably be repeated in Sensurround again de to demand. Darren  |  IP: Logged Peter Hall Master Film Handler Posts: 314 From: London, UK Registered: Dec 2000 posted 11-16-2003 11:00 PM                        Mmmmm Define your take on "CInerama" pls Mr Briggs ??  |  IP: Logged Dick Vaughan Phenomenal Film Handler Posts: 1032 From: Bradford, West Yorkshire, UK Registered: Jul 2000 posted 11-17-2003 02:48 AM                        Go on Darren bend that screen frame just a litle bit more!  |  IP: Logged

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