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Topic: Advance Tickets and Customer's Expectations
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Evans A Criswell
Phenomenal Film Handler
Posts: 1579
From: Huntsville, AL, USA
Registered: Mar 2000
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posted 05-10-2002 02:16 PM
When advance tickets are advertised strongly for any particular movie that many people want to see, it is like saying, "If you don't like the hassle of buying your tickets early and showing up an hour early to get in line to get good seats because of the crowds that will be here, wait until a weeknight of the following week to see this particular movie."I admit that I've been spoiled by the lack of attendance at the theatres in the past few months. I've been used to being able to show up 30 minutes before the start of a movie and be the first one in the auditorium. I've become so spoiled by the lack of attendance that I tend to avoid weekend openings of movies that are going to be huge grossing, when I can wait until Monday night and not have to deal with crowds and lines. I've had such bad luck with seat kickers, talkers, and cell phone users that I prefer less crowded nights to see movies. The way I see it, the more people, the more chance for distractions. I'll bet other customers see the advance ticket advertisements the same way. For years, when a high-grossing movie has come to Huntsville, and Hollywood 18 was our group's theatre of choice for an opening night show, we've typically sent someone to the theatre at lunch to buy our tickets for fear that the shows would sell out. And Brad, below is an example of the URL link getting messed up after editing a post (that I mailed you about the other day). It showed up properly before I edited this post. ------------------
Evans A Criswell
<A HREF="http://hsvmovies.com/" TARGET=_blank>Huntsville-Decatur Movie Theatre Information Site</A>
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Charles Everett
Phenomenal Film Handler
Posts: 1470
From: New Jersey
Registered: May 2001
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posted 05-10-2002 04:59 PM
One of my co-workers has a friend who works in a multiplex. According to this "Multiplex Maven", advance tickets for Star Wars Episode 2 are easy to come by and the midnight show on 5/16 is not sold out.OTOH Fox is using the hype over Episode 2 as cover to engage in hardball tactics on more routine product. This is from a special page on the AMC MovieWatcher website: "AMC is not offering online or telephone tickets for Unfaithful because the film’s distributor, 20th Century Fox, demands to be paid most of the nominal service charge that is collected for online and telephone ticketing. AMC uses the service charge to defray some of the costs of providing remote advance ticketing. AMC cannot continue to provide affordable online ticketing without dedicating the fee to the cost of providing the service." (Unfaithful opened Wednesday in NYC/LA and goes national today.)
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Chad Souder
Jedi Master Film Handler
Posts: 962
From: Waterloo, IA, USA
Registered: Feb 2000
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posted 05-11-2002 10:04 AM
Back on topic (maybe, depending on the dominant topic of this thread), does it really matter if people stay away that first weekend because of a fear of lines or not? During Episode 1, we didn't sell out many shows at all, but the movie stayed around forever. It would stand to reason that if they don't come right away, they're gonna come eventually and there are some benefits to not selling out. One is that people are more comfortable in the auditorium, two is that concession lines should be shorter and more people will get in them, third is that if people wait a couple weeks and then come, you'll get a higher percentage of the box take. ------------------
"Asleep at the switch? I wasn't asleep, I was drunk!" - Homer Simpson
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