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Author Topic: Online Ticket sales
Phil Connolly
Film Handler

Posts: 80
From: Derby, England
Registered: May 2000


 - posted 07-30-2001 06:33 AM      Profile for Phil Connolly   Author's Homepage   Email Phil Connolly   Send New Private Message       Edit/Delete Post 
Do any of you use e-commerce solutions for the on-line sale of tickets?

The reason I ask is that I’ve just been taken on with a small software company, who specialise in the design of relational database driven products. I’ve been given the task of coming up with some product ideas that combine database and Internet technology.

I know there are many off the shelf e-commerce solutions but I don’t think there are any that cater specifically for cinemas, theatres and concert halls.

If we could produce an easy use e-commerce product with page templates specifically designed to cater for Show times etc, allow your customers to book specific seats in allocated seating shows, even make recommendations to move the print to a larger auditorium if a show looks to be selling out - Is this a product that would interest any of the owner / operators out there?

At the moment I’m just bouncing ideas around, are there any features on an e-commerce package you’d like to see?

Naturally all web servers should be kept topped up with Film-Guard to ensure hassle-free transactions

Phil

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Jerry Chase
Phenomenal Film Handler

Posts: 1068
From: Margate, FL, USA
Registered: Nov 2000


 - posted 07-30-2001 11:04 AM      Profile for Jerry Chase   Author's Homepage     Send New Private Message       Edit/Delete Post 
Internet ticketing for motion pictures does not make sense at this time. The distributors do not allow any upcharge to cover the cost of the web site and cost of updates, etc. That means the theatre owner gets stuck with added costs and only a minimal added revenue stream, if any.

I find it interesting that theatre owners who never offered telephone advance ticket sales suddenly think internet ticketing is a big deal. The same mis-application of technology has been happening for years. "Radio" Flyer sleds, flying automobiles, jet powered trains, steam powered airships, the list goes on.

The major circuits banded together to develop a type of internet movie ticketing a while back. To the best of my knowledge, the project is still in the red.

Internet ticketing might make some sense for concerts and plays though. In these cases you can add an upcharge to at least partly cover the costs. Motion pictures are a special case, where distributors can totally screw over any innovative ideas because of their strong monopoly on a limited product and head-in-the-sand attitude towards any change that might cost a dime to make a dollar.



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Jim Ziegler
Jedi Master Film Handler

Posts: 753
From: West Hollywood, CA
Registered: Jul 99


 - posted 07-30-2001 11:17 AM      Profile for Jim Ziegler   Email Jim Ziegler   Send New Private Message       Edit/Delete Post 
Actually, I am pretty sure Fandango does charge a service charge for online ticket sales... At least they do according to their FAQ...

There is also a smaller chian in the KC area that, unless they have recently stopped doing it, does telephone ticket sales.. They charge, I believe, a .50 cent service charge per ticket for it...

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Charles Everett
Phenomenal Film Handler

Posts: 1470
From: New Jersey
Registered: May 2001


 - posted 07-30-2001 11:29 AM      Profile for Charles Everett   Email Charles Everett   Send New Private Message       Edit/Delete Post 
Fandango and MovieFone tack on surcharges for online orders. MovieTickets.com might have an online surcharge as well.

If there's an online surcharge I'll use good old-fashioned cash at the box office window. No surcharge there!

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Kyle Connolly
Film Handler

Posts: 13
From: Ottawa, Ontario, Canada
Registered: Apr 2001


 - posted 08-04-2001 02:17 AM      Profile for Kyle Connolly   Email Kyle Connolly   Send New Private Message       Edit/Delete Post 
My theatre uses Movietickets.com, and I believe there is a $2 surcharge. Until recently, Movietickets.com would e-mail us the info for the guests that bought tickets from the net, and we would ring them through. Now, there is a program set up with MT.com where the guest comes in and swipes their credit card at the box office or an Automated Ticketing Machine, the program searches MT.com's database, and their tickets print out.

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Jerry Chase
Phenomenal Film Handler

Posts: 1068
From: Margate, FL, USA
Registered: Nov 2000


 - posted 08-04-2001 12:30 PM      Profile for Jerry Chase   Author's Homepage     Send New Private Message       Edit/Delete Post 
It was my impression that Phil wanted to develop a stand-alone system for internet ticketing that would be under the control of an individual theatre. Theatres cannot legally unilateraly partake in any additional revenue stream based on ticket sales; all income must be shared by the distributor. I suspect that distributors look long and hard at relationships between internet ticketing companies and circuits. If they don't, they are a lot more charitable than I've found in the past. I'd hate to be a company with an under-the-table kickback to theatres for internet ticketing sales.

The cost of internet ticketing has to be carried by someone, and the instances cited put that burden directly on the consumer (with a small amount paid by advertising), thus becoming self-defeating when the consumer realizes that going to the box office will reduce their ticket price. The only time internet ticketing then becomes truly popular is during times of peak sales, when people want to avoid long lines.

I suppose an argument could be made that internet ticketing reduces the number of cashiers needed at peak times, but it also introduces negatives as well, such as internet customers showing up late and being dissatisfied with seating, no-shows, etc.. We all know that customers are warned that tickets are non-refundable, yada yada, but all this does is egg-on the a--hole contingent.

Another factor Phil doesn't take into account is that most seating in the U.S. is on a general seating basis and not reserved seat. On-line ticketing has merits, but it isn't a good fit for the U.S. market. Any popularity is primarily because of novelty and line-avoidance. Those aren't great reasons to show a banker on a business plan.

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Brian Hogan
Expert Film Handler

Posts: 119
From: Charlotte, North Carolina, USA
Registered: Jul 2001


 - posted 08-05-2001 08:57 PM      Profile for Brian Hogan   Email Brian Hogan   Send New Private Message       Edit/Delete Post 
AMC uses movietickets.com and in my market, the service charge is $0.50 per ticket, unless you are enrolled in the Movie Watcher program... in that case the service charge is waved. MT.com recently anounced an agreement with AOL/Moviefone that gives users of MT.com access to more than 8,000 screens in north america. This number is about 80% of the screens that offer internet ticketing.

In addition to these agreements, AMC will soon begin market testing of print-at-home ticketing.

On top of all of this, close to 2% of all tickets purchased this fiscal year at AMC have been obtained via the internet.

If only ordering pizza was this easy...

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002


 - posted 12-30-2002 04:04 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
Some questions about Internet ticketing, particularly Fandango.com

How much lag time is there between the real-time instantaneous ticket sales data for a given show, and the data that Fandango works from? In other words, when a ticket is sold at the box office, how long does it take for Fandango's database to reflect that change? Suppose there are only a few unsold seats left, with tickets still being sold and a complete sellout expected. At what point does Fandango consider the show "sold out"? Seems like when a show is routinely selling out, like Two Towers, you could have a situation where it takes 5 minutes for someone to complete a Fandango transaction for a block of tickets, and meanwhile, sales from the box office exhaust all the remaining seats, before the online customer completes their transaction. Has anyone run into problems with not being able to honor Fandango-ordered tickets due to this?

(Fandango's service charge is 75 cents/ticket for theaters here, which seems reasonable. A couple of acquaintances used Fandango to buy tickets for Two Towers and they said it worked out fine even though the shows were sold out by the time they got to the theater to get in line. Had they not used Fandango, they would not have gotten into the desired show.)

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Doug Willming
Film Handler

Posts: 45
From: San Antonio, TX, USA
Registered: Jan 2001


 - posted 12-30-2002 04:16 PM      Profile for Doug Willming   Author's Homepage   Email Doug Willming   Send New Private Message       Edit/Delete Post 
Santikos Theatres here in San Antonio uses a company called PrintTixUSA (www.PrintTixUSA.com)on their website, which allows you to print out a bar coded ticket at home. They charge a $1.95 "convenience" charge ($1.00 if you register with them). Quite honestly, though, I don't know why anyone would want to bother when it's very rare they have a sold-out show and I've never waited more than 5 minutes in a line.

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002


 - posted 12-30-2002 04:33 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
I guess another question is, what's the average percentage of "no-shows" for tickets purchased online? If a show is sold out and 10 tickets that were ordered online have not been claimed by showtime, is there a point at which you would sell those seats to someone else? Is there any deliberate "over-booking" like on airlines? (ok, sorry, that's 3 questions [Wink] )

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Mike Williams
Master Film Handler

Posts: 255
From: Knoxville, TN
Registered: Feb 2002


 - posted 12-30-2002 06:06 PM      Profile for Mike Williams   Email Mike Williams   Send New Private Message       Edit/Delete Post 
Moviefone and Fandango both tie in pretty much the same way with the theaters box office system. At least with us, they have access to their respective sites via our network and can query the (Radiant) database at the site when a ticket is purchased. If there are seats available above the lock out, the ticket can be printed and the database at the site is updated almost immediately with the amount of tickets, types, etc as well as the patrons credit card number so that they can pick up the tickets with their credit card.

Even if they do not show up, they are charged because the seat is reserved.

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John Hawkinson
Film God

Posts: 2273
From: Cambridge, MA, USA
Registered: Feb 2002


 - posted 12-30-2002 06:41 PM      Profile for John Hawkinson   Email John Hawkinson   Send New Private Message       Edit/Delete Post 
David,
It is worth noting that the 5-minute transaction time limit has very little to do with it. You are not "reserving" a ticket when you start the transaction, so if you are too slow entering your credit card number, then you miss out. Kind of like how a show can sell out while you're standing in line.

I'm sure Mike can tell you better, but I was under the impression that the online ticket systems had a pool of tickets alotted to them, and the regular box office had a pool of tickets alotted, and either one or both could sell out independantly of the other, in which case tickets in the other pool would still be available.

--jhawk

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David Stambaugh
Film God

Posts: 4021
From: Eugene, Oregon
Registered: Jan 2002


 - posted 12-30-2002 07:19 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
Mike kind of answered my question. What I was getting it is how "smart" and how "real-time" the system is.

"Call me Dave"

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John Scott
Master Film Handler

Posts: 252
From: Oakdale, MN, USA
Registered: Jul 2000


 - posted 12-30-2002 11:54 PM      Profile for John Scott   Email John Scott   Send New Private Message       Edit/Delete Post 
Marcus has been using Print-At-Home tickets for over a year and a half now (as well as standard will-call) through MovieTickets.com

Transactions occur through Radiant and seats are automaticly locked out to prevent overselling (The credit card processing occurs on site, so when movietickets tells the guest that their transaction was approved, the sale occurred at the theatre, which means like any on-site sale, when the transaction is processed the seats are locked out). Quite simple process actually, when the printed ticket comes in it gets scanned with a wireless scanner that connects with Movietickets.com to validate the tickets. Nothing to print out at the box office, no need to wait in a kiosk or box office line.

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John Carpenter
Film Handler

Posts: 96
From: Fort Walton Beach, FL, USA
Registered: Nov 2002


 - posted 12-30-2002 11:56 PM      Profile for John Carpenter   Email John Carpenter   Send New Private Message       Edit/Delete Post 
To try and answer from what we use (and how I understand it) - My theatre uses Moviefone at this time and it is a sort of direct connection to our box office server. They scan our ticket database every so often (I think its 15 minutes right now) to see if a show is sold out. If so, it is listed on their website as NOT AVAILABLE. If it is listed as available, the customer can attempt to purchase tickets. They request the number and type and hit "submit." That request is sent in just like a box terminal - if they are still available at that moment then they are sold and accounted for. If, since the last "update" they have sold out then the sale is not completed with some sort of message.
As for what someone else has said - we too get a lot of upset people that seem to think that because they "reserved" their tickets "in advance" that they get some sort of seating preference?? In other words they arrive at show start (or later) for a sold out show and are very upset at the seats that are left for them! Of course this isnt limited to the internet buyer either. [Roll Eyes] Hope this helped.

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