Film-Tech Cinema Systems
Film-Tech Forum ARCHIVE


  
my profile | my password | search | faq & rules | forum home
  next oldest topic   next newest topic
» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » Avengers 3 & 4 (aka Avengers Infinity War I & II) shot entirely in "Liemax" (Page 1)

 
This topic comprises 2 pages: 1  2 
 
Author Topic: Avengers 3 & 4 (aka Avengers Infinity War I & II) shot entirely in "Liemax"
Geoff Jones
Jedi Master Film Handler

Posts: 579
From: Broomfield, CO, USA
Registered: Feb 2006


 - posted 05-07-2015 10:28 PM      Profile for Geoff Jones   Author's Homepage   Email Geoff Jones   Send New Private Message       Edit/Delete Post 
quote:
LOS ANGELES, May 7, 2015 /PRNewswire/ -- On the heels of the colossal domestic opening of Marvel's Avengers: Age of Ultron, Marvel, the Russo brothers and IMAX Corporation (NYSE: IMAX) today announced that Marvel's Avengers: Infinity War – Parts 1 & 2, the two-part installment to the global blockbuster franchise, will be shot in their entirety using IMAX® and ARRI's next generation revolutionary 2D digital camera – a joint customized digital version of ARRI's new large format camera, the Alexa 65. The two-part Avengers saga marks the first time a Hollywood feature film will have been shot completely using IMAX® cameras and will feature IMAX's exclusive aspect ratio, providing moviegoers a uniquely immersive experience.

Prior to filming Marvel's Avengers: Infinity War – Parts 1 & 2, Joe and Anthony Russo, who also directed Marvel's Captain America: The Winter Soldier, will use the IMAX/ARRI 2D digital camera for select action sequences on the forthcoming Marvel's Captain America: Civil War, which will release in IMAX® theatres in May of 2016.

Joe and Anthony Russo stated, "The intent with the Infinity War films is to bring ten years of accumulative storytelling to an incredible climax. We felt that the best way to exploit the scale and scope required to close out the final chapter of these three phases, was to be the first films shot entirely on the IMAX/ARRI Digital camera."

"Over the years, IMAX has had the incredible good fortune to work with some of the world's finest, most talented filmmakers, who continue to push the envelope both technically and creatively," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We could not be more excited to deepen our partnership with Joe and Anthony Russo, a pair of filmmakers we believe are next-generation trailblazers. Marvel's Avengers franchise has become a global phenomenon and to have it pay off in this epic way using the IMAX/ARRI digital camera is the very definition of event movie-going."

The next-generation 2D digital camera – co-developed by IMAX and ARRI – is meant for use by today's leading filmmakers working in the IMAX® format. The joint solution is designed as a complementary tool to IMAX's high-resolution capture technologies – including its 3D digital and 15perf / 65mm film cameras. Moreover, IMAX worked with ARRI to achieve the highest level of digital image capture for playback on IMAX's xenon and new laser projection systems.

IMAX recently began rolling out its next-generation laser projection system, with more than 71 laser system deals signed globally to date. Such iconic venues to feature the new system include the newly retro-fitted Airbus IMAX Smithsonian Theatre at the Steven F. Udvar-Hazy Center in Chantilly, VA., and Seattle's Boeing IMAX Theatre at Pacific Science Center, both of which re-opened in time for the release of Marvel's Avengers: Age of Ultron – the first film to be re-mixed for IMAX's new 12 channel sound system at these IMAX with laser locations.

Marvel's Avengers: Infinity War – Part 1 is slated for release in IMAX theatres on May 4, 2018; Part 2 will open on May 3, 2019.

The IMAX® 3D release of Marvel's Avengers: Infinity War – Parts 1 & 2 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

https://www.imax.com/corporate/press-releases/


 |  IP: Logged

Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 05-07-2015 10:46 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
It's interesting how there are really no specifics about this "joint-designed by IMAX & ARRI" modified Arri Alexa 65. What's going to be different between this camera and the standard Arri Alexa 65 any movie production not affiliated with IMAX can rent?

Is this new camera going to have a completely different image sensor and lens system to fit a taller aspect ratio? Or will it be an Arri Alexa 65 camera outfitted with some unusual vertically oriented anamorphic lenses to squeeze and unsqueeze a taller image? If I had to guess I would be guessing the latter. In the end those new laser-based projectors starting to roll out to some IMAX-labeled theaters are no more than 4K in resolution, and they'll be using vertically oriented anamorphic lenses to vertically fill taller screens.

 |  IP: Logged

Shawn M. Martin
Expert Film Handler

Posts: 175
From: Arlington, VA, USA
Registered: Feb 2012


 - posted 05-08-2015 12:16 AM      Profile for Shawn M. Martin     Send New Private Message       Edit/Delete Post 
Speaking of which, a couple months ago Vantage Film in Germany revealed that they're making three sets of "Hawk65" anamorphic lenses for 65mm sensors like that of the Alexa 65 (though they're not working in partnership with Arri). One of the series is specifically for IMAX ("Hawk65 MAX").

There are little to no details about them. I'd love to be able to wrap my head around how the IMAX ones are supposed to work.

Vantage Film
Film and Digital Times

 |  IP: Logged

Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 05-08-2015 12:30 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
That's interesting. If my guess is correct, the work from Hawk coincide with IMAX doing some strange version of 'scope, but rotated 90 degrees out of normal. The funny thing is if a movie is shot in that manner the optical effects on the image will be plainly obvious.

On the bright side, this kind of development could give the DCI folks a swift, unsettling kick in the ass. It might make them re-think their "no anamorphic allowed" point of view and perhaps consider doing 'scope correctly.

 |  IP: Logged

Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 05-08-2015 01:37 AM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
Why would you even want to film those movies in 1.43:1 if 80% or more of your IMAX branded install base has a screen with an aspect ratio close to 1.85:1...?

Furthermore, this whole article reeks of IMAX. A lot of marketing bullshit, but extremely light on the specifics. It's great because it's IMAX™.

 |  IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-08-2015 06:56 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote:
make audiences feel as if they are in the movie.
I don't know what I hate more, this phrase or the stupid word "immersive" that is the biggest buzzword since "digital."

I don't WANT to be 'in the movie.' I want to WATCH the movie.

As far is immersive goes -- if a movie is any good, you can watch it on a 13" TV and be immersed in it.

Then there is this:

quote:
IMAX's customized theatre geometry
What the hell does that mean? The room was built to specific measurements and angles? Hello, every building is built that way.

Hey, maybe if I start advertising our "customized theatre geometry," I can raise my ticket prices to $14! [Razz]

 |  IP: Logged

Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012


 - posted 05-08-2015 10:52 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote:
I don't know what I hate more, this phrase or the stupid word "immersive" that is the biggest buzzword since "digital."

I don't WANT to be 'in the movie.' I want to WATCH the movie.

As far is immersive goes -- if a movie is any good, you can watch it on a 13" TV and be immersed in it.

Then there is this:

Are hating this just now or has this been bugging you for a while? IMAX has been using their "IMAX Experience" and "Immersive" marketing lines since 2002 when the first DMR films were released.

Dolby uses taglines too, "Feel Every Dimension" or "Experience the Dolby Atmos difference at a theatre near you" and I am sure there are others.

Does "DTS: The Digital Experience" bother you? That was used back in 1993 for DTS.

I do agree that there is way too much use of the word "immerse" or "Experience" but if that is what brings them into the cinema, then I am all for it.

quote: Mike Blakesley
What the hell does that mean? The room was built to specific measurements and angles? Hello, every building is built that way.
I don't know if you have ever been to a classic IMAX Theater that is a GT or SR cinema (Like Scotiabank or Smithsonian) but the design is patented and the angles are patented as well. I rather like the classic GT theaters that were designed for 15/70 and now IMAX with Laser, the design and architecture are pretty cool and from the design patents all seats are within one screen distance from the screen. All the walls are usually covered with sound absorbing materials and the roof does this angled concave thing are the on newer builds, I am assuming its for sound or screen reflection or something. IMAX has always stressed viewing angles and geometry in their tech documents that date back to the 1970s.

As for the MPX locations, they are nowhere near as good as the SR or GT builds however the design where the screen is pulled up closer to the audience, the hidden emergency exit apparatus and viewing angles are indeed patented. Cinemark copied one of their designs and were forced to change the design due to this.

quote: Shawn M. Martin
Speaking of which, a couple months ago Vantage Film in Germany revealed that they're making three sets of "Hawk65" anamorphic lenses for 65mm sensors like that of the Alexa 65 (though they're not working in partnership with Arri). One of the series is specifically for IMAX ("Hawk65 MAX").

There are little to no details about them. I'd love to be able to wrap my head around how the IMAX ones are supposed to work

Dolby Vision with be requiring the Alexa 65 for their concept or experience. I am not 100% if it is required or if it is just recommended.

 |  IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-08-2015 11:30 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
quote: Terry Lynn-Stevens
Are hating this just now or has this been bugging you for a while? IMAX has been using their "IMAX Experience" and "Immersive" marketing lines since 2002 when the first DMR films were released.

Dolby uses taglines too, "Feel Every Dimension" or "Experience the Dolby Atmos difference at a theatre near you" and I am sure there are others.

Does "DTS: The Digital Experience" bother you? That was used back in 1993 for DTS.

I do agree that there is way too much use of the word "immerse" or "Experience" but if that is what brings them into the cinema, then I am all for it.

I never mentioned the word "experience" anywhere. I only mentioned these two things:

make audiences feel as if they are in the movie.

and

immersive

As I thought I made clear, I don't like the first one because it's stupid, and the second one is just meaningless. How long they have each been used has no bearing on it.

I have a newspaper article from almost sixty years ago about my theater when they first installed CinemaScope that says it'll make the audiences feel as if they're in the movie. It was stupid then (do you really WANT to be riding on that chariot with Ben-Hur, or even sitting in that dusty desert watching him? No, you want to be in the air conditioned theater) and it's still stupid today. You can be experiencing the sounds of an environment, but you're still sitting in a cushy chair in a temperature controlled room. "Making people feel like they're really there" is for theme park attractions, not movie theaters.

As for 'immersive,' until recently it was just a fancy way of saying 'surround sound,' which is what it is, no matter how many speakers there are. You can have one speaker on each side wall and it's still surround sound. Only recently has the word immersive been used as an industry buzzword, since everything from movies to refrigerators is now "digital" so we needed a new buzzword.

If Imax was using that word in 2002 I was blissfully unaware of it since the nearest Imax is about 500 miles from here. Besides, it's just not a word you hear people say. They'll say "That movie was really good!" but you never hear anyone say "That movie was so immersive!"

 |  IP: Logged

Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012


 - posted 05-08-2015 11:49 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
quote: Mike Blakesley
I never mentioned the word "experience" anywhere. I only mentioned these two things:

make audiences feel as if they are in the movie.

and

immersive

I only mentioned "The IMAX Experience" because make audiences feel as if they are in the movie. is buried into their IMAX Experience marketing write up. The term immersive was never used by IMAX before DMR.

quote: Mike Blakesley
I don't like the first one because it's stupid, and the second one is just meaningless. How long they have each been used has no bearing on it.
I respectively disagree with you. I think what IMAX has done with their DMR IMAX Experience concept has been pretty influential, so stupid and meaningless IMO is not correct.

quote:
As for 'immersive,' until recently it was just a fancy way of saying 'surround sound,' which is what it is,
I have never once made the connection that immersive is a fancy way of saying surround sound. I always thought surround sound was surround sound and I have never heard anyone ever say otherwise.

 |  IP: Logged

Mike Blakesley
Film God

Posts: 12767
From: Forsyth, Montana
Registered: Jun 99


 - posted 05-09-2015 09:10 AM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Well leaving aside for a minute that this is an Imax thread (sorry for derailing it), I wasn't talking about Imax with my comments, I was talking about the media and promotional departments of major exhibitors in general. It's like saying a movie is the "best movie of the year" in February. They're just puff phrases that don't tell anybody anything.

About the sound thing: I never said YOU said "immersive" was a fancy way of saying surround sound. I just stated a fact, that it IS that. Or I should say it WAS, until the mainstreaming of larger screens when the industry as a whole adopted it as the latest buzzword.

 |  IP: Logged

Brad Miller
Administrator

Posts: 17775
From: Plano, TX (36.2 miles NW of Rockwall)
Registered: May 99


 - posted 05-09-2015 11:52 AM      Profile for Brad Miller   Author's Homepage   Email Brad Miller       Edit/Delete Post 
The term immersive definitely needs to go away.

I really do hope though that Human Centipede 3 is released in IMAX so all of the customers in the auditorium can feel as if they are in the movie.

It would be deserving for those who bought into the bullshit. [evil]

 |  IP: Logged

Marcel Birgelen
Film God

Posts: 3357
From: Maastricht, Limburg, Netherlands
Registered: Feb 2012


 - posted 05-09-2015 01:25 PM      Profile for Marcel Birgelen   Email Marcel Birgelen   Send New Private Message       Edit/Delete Post 
It's a pity movie makers often forget the most important immersive aspect of a movie: The Story.

For me, the perfect presentation is that utopian presentation where nothing else distracts me from the movie.

On the "scale of distraction" Digital (Xenon) IMAX scores rather high with their pixelated image, boomy sound system, their weirdly shaped, unmasked screens and "unique", "patented" theater layout that often obscures the bottom part of the image with the heads of the people sitting in front of you...

quote: Terry Lynn-Stevens
I respectively disagree with you. I think what IMAX has done with their DMR IMAX Experience concept has been pretty influential, so stupid and meaningless IMO is not correct.
You know the problem here is that nobody actually knows what this "DMR IMAX Experience concept" actually is.

If you ask IMAX, a representative will tell you that it's their "more secret than Coke formula" to make your movie experience totally awesome and... imme®sive.

From an objective standpoint and using nothing but your most basic level of common sense, you should already know this is just marketing poop with nothing behind it. Or, commonly referred to as snake oil.

If somebody is trying to sell you something and he/she/it cannot even explain the basic inner workings, because it's super secret, it's just hogwash.

 |  IP: Logged

Manny Montes
Master Film Handler

Posts: 270
From: United States
Registered: Feb 2010


 - posted 05-09-2015 05:21 PM      Profile for Manny Montes   Email Manny Montes   Send New Private Message       Edit/Delete Post 
I don't think the term immersive has to go away, I think that as long as it's actually true, why not? I've been to quite a few theaters with a truly immersive experience, free from distractions and their theater was perfect from the presentation to the staff. I was truly immersed in the experience, now the movies may not have been great, but it was just that feeling that it was me and the movie, without the usual distractions. That's what I'd pay extra for.

 |  IP: Logged

Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001


 - posted 05-09-2015 09:12 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Terry Lynn-Stevens
Dolby uses taglines too, "Feel Every Dimension" or "Experience the Dolby Atmos difference at a theatre near you" and I am sure there are others.
There is a specific, unique difference between Dolby Atmos and FAKE IMAX. Dolby Atmos actually delivers a more elaborate, advanced form of surround sound over conventional 5.1 or 7.1 surround. That is an improvement, something worthy of advertising. IMAX DIGITAL DOES NOT DO THAT. The bullshit digital version of IMAX gives viewers a HDTV resolution image and tries to sell it as being better than 15-perf 70mm. It is only ordinary 2K video projection housed in a fancy IMAX-branded wrapper and sold for a very high price. It is a LIE.

Even "IMAX with Laser" doesn't provide anything specifically unique which no other theater with a 4K laser projector could provide. And their 12-channel sound system is really hardly any different that what you would find in a Cinemark XD theater with Auro 11.1.

But you already know this, Terry. We've gone round and round on it. But you keep on keeping this round and round nonsense going because you haven't yet pissed off any of the moderators bad enough to show you the door.

 |  IP: Logged

Terry Lynn-Stevens
Phenomenal Film Handler

Posts: 1081
From: Toronto, Ontario, Canada
Registered: Dec 2012


 - posted 05-09-2015 10:33 PM      Profile for Terry Lynn-Stevens   Email Terry Lynn-Stevens   Send New Private Message       Edit/Delete Post 
Bobby, it truly is astonishing how much time and effort (although overwhelmingly negative) you give IMAX. You would think that because IMAX Digital is not for you, you would just move on. From reading many of your posts you really do have a lot to offer, but it is unfortunate that you can't just discuss with an open mind the merits and/or the negative qualities of IMAX either in 1570, Xenon or now in IMAX with Laser, a mature open minded discussion with you would be rewarding. Recently, I was given the opportunity to view a demo of Dolby's new Dolby Cinema concept complete with demos of their Dolby Vision and I have to say it simply looked and sounded marvellous. I really hope that the media, movie fans, and the buyers at the major chains will put as much effort and passion into "embracing" and "buying into" the Dolby Cinema concept as you have into your hatred for IMAX.

 |  IP: Logged



All times are Central (GMT -6:00)
This topic comprises 2 pages: 1  2 
 
   Close Topic    Move Topic    Delete Topic    next oldest topic   next newest topic
 - Printer-friendly view of this topic
Hop To:



Powered by Infopop Corporation
UBB.classicTM 6.3.1.2

The Film-Tech Forums are designed for various members related to the cinema industry to express their opinions, viewpoints and testimonials on various products, services and events based upon speculation, personal knowledge and factual information through use, therefore all views represented here allow no liability upon the publishers of this web site and the owners of said views assume no liability for any ill will resulting from these postings. The posts made here are for educational as well as entertainment purposes and as such anyone viewing this portion of the website must accept these views as statements of the author of that opinion and agrees to release the authors from any and all liability.

© 1999-2020 Film-Tech Cinema Systems, LLC. All rights reserved.