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Author Topic: Going full circle: Full Screen only for Ad content. Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 08-06-2014 04:50 PM                     With the recent releases of some features that should have been in scope (letterbox) are now being presented in flat (full screen HD) plus new features arriving in the flat format, I have received information and even content to delete all my current ads, which were dual processed for flat and scope viewing, to the new arrived content which is formatted for full screen viewing only. It's like going back full circle: we began this industry with flat presentations, then Fox and the "Grandeur" format, then their CinemaScope format, Paramount's "VistaVision" format and a host of others, just to get the moviegoing public away from the new contraption call the Television. Now with digital an these letterboxed presentations of scope features due to the lack and/or elimination of maskings, it seems apparent that were heading back where we started from. -Monte  |  IP: Logged Manny Knowles "What are these things and WHY are they BLUE???" Posts: 4247 From: Bloomington, IN, USA Registered: Feb 2002 posted 08-06-2014 04:54 PM                     I don't see what the problem is. Just program the appropriate macro/preset for the format. What am I missing here..?  |  IP: Logged Monte L Fullmer Film God Posts: 8367 From: Nampa, Idaho, USA Registered: Nov 2004 posted 08-06-2014 11:34 PM                     Going back to 1.37:1 presentation before the anamorphic process was realized, but now using the 1.85:1 AR in place of the 1.37:1 AR.... Just to rid of the "letterbox" presentations on unmasked screens.  |  IP: Logged Andrew Thomas Master Film Handler Posts: 273 From: Pearland, TX, USA Registered: Jun 2012 posted 08-07-2014 04:46 PM                     I'm in the process of designing a potential new location, 10 screens, 100% scope with side masking.  |  IP: Logged Gordon McLeod Film God Posts: 9532 From: Toronto Ontario Canada Registered: Jun 99 posted 08-08-2014 02:24 PM                     Monte said "Going back to 1.37:1 presentation before the anamorphic process was realized, but now using the 1.85:1 AR in place of the 1.37:1 AR.... Just to rid of the "letterbox" presentations on unmasked screens." this still doesn't make sense I have all our preshow content (slides) produced so that it is letterboxed into either format so no masking change is required and there is a universal preshow format non specific We have a policy that at no time may the audience see the screen get smaller so if the feature is scope and it is a constant width theatre the image must not at any time appear larger than the feature Smae is true for a side movable  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 08-08-2014 03:19 PM                     quote: Gordon McLeod We have a policy that at no time may the audience see the screen get smaller so if the feature is scope and it is a constant width theatre the image must not at any time appear larger than the feature Smae is true for a side movable If only EVERYONE would adopt that sort of showmanship.  |  IP: Logged Justin Hamaker Film God Posts: 2253 From: Lakeport, CA USA Registered: Jan 2004 posted 08-08-2014 03:35 PM                        This week our pre-show changed from being full frame. Unfortunately we do not have motorized masking, so I can't program the masking to be at the flat position for pre-show and then open to scope for the feature. I think I actually preferred the format where the ads were inside a frame and significantly smaller than even the flat feature. This made it much more obvious they were not part of the presentation.  |  IP: Logged Ken Lackner Phenomenal Film Handler Posts: 1907 From: Atlanta, GA, USA Registered: Sep 2001 posted 08-08-2014 03:59 PM                     quote: Justin Hamaker This made it much more obvious they were not part of the presentation. Isn't everything that hits your screen "part of the presentation"? We may think they are "just ads," but showmanship should be taken into account for anything on screen. Sadly, often it is not.  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 08-08-2014 04:56 PM                     Good point Ken, but the quality of ads is usually pretty crappy to begin with. I'm totally fine with a smaller image on screen for ads to separate the fake show from the real one.  |  IP: Logged Steve Guttag We forgot the crackers Gromit!!! Posts: 12814 From: Annapolis, MD Registered: Dec 1999 posted 08-08-2014 05:12 PM                     You mean the "Preshow Entertainment"?  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 08-08-2014 07:21 PM                     Did you just compose a sentence with the word "preshow" followed by "entertainment" WITHOUT the word "not"?  |  IP: Logged Joe Elliott Master Film Handler Posts: 497 From: Port Orange, Fl USA Registered: Oct 2006 posted 08-08-2014 07:36 PM                     It's simple. Do like everyone else does, have a congressman draft a law that says all movie theater screens must be scope only, any common width screens must be converted by 2 months from passing the bill or the owners will be taken to the town square and flogged. Everyone else is having legislation drafted to force everyone to do what a few want done. I want scope only screens. Deal with it.  |  IP: Logged Buck Wilson Jedi Master Film Handler Posts: 894 From: St. Joseph MO, USA Registered: Sep 2010 posted 08-09-2014 08:34 AM                     quote: Steve Guttag You mean the "Preshow Entertainment"? WELCOME TO FIRSTLOOK! I hate it I hate it I hate it I hate it. I am on the verge of vomiting if I am not done cleaning an auditorium by the time CinemaSounds shuts off and I hear that abomination blast into my skull.  |  IP: Logged Gordon McLeod Film God Posts: 9532 From: Toronto Ontario Canada Registered: Jun 99 posted 08-09-2014 02:12 PM                      |  IP: Logged

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