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Topic: Warners 'The Hobbit HFR FAQ'
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Edward Havens
Jedi Master Film Handler
Posts: 614
From: Los Angeles, CA
Registered: Mar 2008
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posted 11-07-2012 06:23 PM
For me, it seems that, like most major "advances" in our industry in the past thirty-five years, it's going to take a Lucas or a Spielberg or a Cameron to get HFR to become mass accepted by cinema goers and cinema operators. If I am remembering correctly, while Lisztomania was the "first" film to feature Dolby A encoding, Star Wars was the movie that got theatre owners to start installing the systems on a major scale in their theatres. And if I am remembering correctly, while there were other digital cinema sound formats, it was Jurrasic Park that got theatre owners to start installing digital sound systems on a major scale in their theatres. And if I am remembering correctly, where there were quite a number of 3D movies in theatres in the early part of the 21st Century, it was Avatar that got theatre owners to start installing 3D systems on a major scale in their theatres.
While Jackson may be beloved by the Tolkien fanboys and fangirls, it's going to take an Avatar 2 or Star Wars 7 being shot and shown in HFR 3D to get that system roaring on a major scale in theatres.
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Jock Blakley
Expert Film Handler
Posts: 218
From: Melbourne, Victoria, Australia
Registered: Oct 2011
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posted 11-09-2012 04:39 PM
For posterity:
quote:
THE HOBBIT: AN UNEXPECTED JOURNEY
HFR 3D
THE HOBBIT: AN UNEXPECTED JOURNEY will be released this December in all motion picture formats, including the brand new format High Frame Rate 3D (HFR 3D). With the support of select theatres, HFR 3D represents a technological advancement in the motion picture experience. This innovative format presents the picture in 48 frames per second (fps), which is closer to what the human eye actually sees. This is twice the rate of the standard 24 fps, which is the current format in cinemas worldwide. We hope you will experience HFR 3D for yourself, or enjoy THE HOBBIT: AN UNEXPECTED JOURNEY in any format you choose, including 2D, 3D, IMAX, or IMAX 3D.
HFR 3D FAQ
What is HFR 3D?
Frame rates are the number of images (frames) displayed by a projector in one second. 24 fps is the current standard in cinemas worldwide. HFR 3D productions of 48 fps record and play visuals at twice the current rate.
Is it film or digital?
HFR 3D has been developed as digital technology.
Why do it?
This additional motion picture format provides another option in the movie theatre for each consumer's taste. Peter Jackson is pushing the boundaries of new filmmaking technologies on THE HOBBIT: AN UNEXPECTED JOURNEY and shot the film in HFR 3D, so it is being released in that format in addition to traditional formats.
Is HFR only available in 3D?
Yes. The HFR version of THE HOBBIT: AN UNEXPECTED JOURNEY will be available in 3D only.
Do I get a choice?
Yes. The film will be released in multiple formats, including 2D, 3D, IMAX, IMAX 3D, and HFR 3D. Check with your local theatre for the format of your choice.
Do I need special 3D glasses?
The 3D glasses supplied to you by the theatre for standard 3D presentations can also be used for HFR 3D presentations.
Where can I find it?
The HFR 3D format is available in select theatres. Please check your local listings.
Will other films be shot and released in HFR?
In addition to THE HOBBIT: AN UNEXPECTED JOURNEY, THE HOBBIT: THE DESOLATION OF SMAUG, and THE HOBBIT: THERE AND BACK AGAIN, James Cameron has announced plans to utilise HFR 3D on upcoming projects.
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MGM - NEW LINE CINEMA - WARNER BROS PICTURES
I particularly note this:
quote:
... will be released this December in all motion picture formats ...
So to whom do I speak to book the 70mm print in Dolby Stereo?
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