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Author Topic: Cineplex Ultra AVX Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 12-14-2010 01:44 AM                    What a crock of Ok, the screen was huge, sound was good, and digital projection ok. The seats were leatherette reclining/rocker that were comfy. But here in lies the problem. The theatre is no better than the other large auditoriums in the Silver City I was at. Unlike ETX, the seat rows are not curved which makes for horrible viewing agles (the viewing angles are the most important thing in cinema build IMO)..the angled seating is one of the big reasons why I like ETX. Its nice that there is reserved seating, but why not just offer this in all cinemas. What they did get right was the renovation. It does feel like you are in an event while you are in there. Pre-show ads come down at you large and loud and design scheme makes you want to stay in there. Nice lighting..but you could do this to any other theatre. Overall though, it looks like mild refresh of an older auditorium (kind of reminds me of refreshes of cars mid cycle) FYI. Cineplex carefully and strategically renovated this dying cinema which is located 2km away from an AMC which is in middle of installing IMAX Digital. This is why comepetition is so good!  |  IP: Logged Brad Miller Administrator Posts: 17775 From: Plano, TX (36.2 miles NW of Rockwall) Registered: May 99 posted 12-14-2010 02:19 AM                     quote: Tom Petrov Pre-show ads come down at you large and loud Uh oh...fail. I don't appreciate having advertising shoved in my face, particularly when I pay to get in! There is no excuse for it being loud. Anything more than "casual tv volume" for preshow/commercial bs is unacceptable.  |  IP: Logged Tom Petrov Five Guys Lover Posts: 1121 From: El Paso, TX Registered: Jan 2003 posted 12-14-2010 02:21 AM                    quote: Brad Miller Uh oh...fail. I don't appreciate having advertising shoved in my face, particularly when I pay to get in! There is no excuse for it being loud. Anything more than "casual tv volume" for preshow/commercial bs is unacceptable. I agree. But a lot of people like the pre show entertainment, so from an ad revenue standpoint, it works because it forces you pay attention. BTW, after the preshow when the show started, there were 11 corporate commercials before the standard 5 trailers.  |  IP: Logged

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