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This topic comprises 6 pages: 1 2 3 4 5 6
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Author
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Topic: Regal Theatre's RPX "Regal Premium Experience"
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Jonathan Goeldner
Phenomenal Film Handler
Posts: 1360
From: Washington, District of Columbia
Registered: Jun 2008
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posted 04-19-2010 09:13 PM
I've read that Regal will be outfitting certain theatres and their auditoriums to feature the "Regal Premium Experience":
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Regal Entertainment Group Launches New Giant Screen Format RPX: Regal Premium Experience(SM)
Theatres to offer an enhanced experience in sight and sound
KNOXVILLE, Tenn., Apr 08, 2010 (BUSINESS WIRE) -- Regal Entertainment Group a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced the launch of a new giant screen all-digital format called the Regal Premium Experience(SM) ("RPX"). The RPX is a custom-built premium environment featuring elegant and luxurious seats with high-back headrests, a giant immersive screen illuminated by high-quality digital projectors and completed with a state-of-the-art sound system for the best picture you've ever heard!
"Regal patrons have shown a strong preference for viewing films in premium environments," stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. "Each RPX location will be individually designed and tailored by our technicians and will feature high-quality digital projectors and screens complemented by a custom surround sound system. The addition of the RPX locations to Regal's already successful IMAX(R) strategy will complement and extend the number of Regal theatres featuring premium movie-going experiences."
Regal Entertainment Group currently operates 43 IMAX(R) Theatres. The company expects to add The IMAX Experience(R) to additional locations while also launching additional RPX locations in 2010.
The first RPX location will open on May 7 at Regal Cinemas E-Walk Stadium 13 on 42nd Street in New York. The Regal Premium Experience at E-Walk will include a massive screen stretching more than 60 feet wide to present bright, eye-popping movies in RealD 3D and 2D. The brightest, clearest images possible are delivered to the screen by dual 30,000 lumen digital projectors. The 100,000 watt digital audio system will surround moviegoers in a specially designed 9.1 speaker array providing pinpoint sound. This powerful sound system incorporates 273 loudspeaker components including eight 21" subwoofers for deep resonating bass.
Tickets for Iron Man 2 in RPX at Regal Cinemas E-Walk Stadium 13 will be on-sale this Friday, April 9th, 2010.
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has anyone heard what other theatres in the chain will get the upgrade? although I'm not jumping and down over the $18.50 ticket price that seems to be pushing it in my opinion. $14.50 for Cinemark's XD screen at the Egyptian is the highest I've paid so far for the big screen experience. I'd pick these alternative screens over the IMAX-lite screens any day.
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Joe Redifer
You need a beating today
Posts: 12859
From: Denver, Colorado
Registered: May 99
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posted 04-20-2010 02:21 AM
Jonathan Goeldner , that's not the memo I read. Here is the one I saw:
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Regal Entertainment Group Launches New Giant Screen Format RPX: Regal Premium Experience(SM)
Theatres to offer a slightly more acceptable experience in sight and sound compared to their usual shtick.
KNOXVILLE, Tenn., Apr 08, 2010 (BUSINESS WIRE) -- Regal Entertainment Group, a motion picture exhibitor owning and poorly operating the largest theatre circuit in the United States, announced the launch of a new giant screen all-digital format called the Regal Premium Experience(SM) ("RPX"). The RPX is a custom-built environment featuring slightly more expensive seats with built-in tissue dispensers to wipe away the tears created from spending so much money on a ticket to such a lousy auditorium, a decently large screen poorly illuminated by standard-quality digital projectors and completed with a sound system.
"Regal patrons have shown a strong preference for viewing films in premium environments," stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group, "that's why Regal patrons never come back". "Each RPX location will be individually designed and tailored by our technicians on the fly because there are no standards to conform to in order to ensure quality and will feature regular digital projectors and screens complemented by a sound system. The addition of the RPX locations to Regal's IMAX® strategy will extend the number of Regal theatres featuring a nearly acceptable movie-going experiences at incredibly increased ticket prices." Dunn continued, noting that "Our customers are insanely stupid and that's why we believe they will pay the extra money for the special theatres."
Regal Entertainment Group currently operates 43 IMAX® Theatres, more than half of which do not feature real IMAX®. The company expects to add The IMAX Price® to tickets at additional locations while also launching additional RPX ticket prices in 2010.
The first RPX location will open on May 7 at Regal Cinemas E-Walk Stadium 13 on 42nd Street in New York which can be found next to one of the most popular crack-whore corners in all of Manhattan. The Regal Premium Experience at E-Walk will include a screen stretching more than 60 whole feet to present unevenly lit, boring movies in RealD 3D and 2D. The brightest, clearest images possible are featured at other exhibitor's theatres. The audio system will provide moviegoers with sound. This sound system incorporates loudspeaker components.
Tickets for Iron Man 2 in RPX at Regal Cinemas E-Walk Stadium 13 will be on-sale this Friday, April 9th, 2010 for $50 each. That's with the student discount during the matinee.
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I wonder how many Regal assistant managers are giddy about this? I can't imagine anyone else being excited.
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Scott Jentsch
Phenomenal Film Handler
Posts: 1061
From: New Berlin, WI, USA
Registered: Apr 2003
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posted 04-20-2010 10:50 AM
I wrote up a piece on the Regal announcement, and it got me to thinking how RPX, AMC's new ETX, Cinemark's XD, and even Marcus' UltraScreens compare, and how they all relate to the IMAX hubbub that got stirred up about a year ago. What started out as a paragraph to end the RPX article turned into a separate article:
http://www.bigscreen.com/journal.php?id=1869
There's a bunch of history info there that I won't repost here, but the final part is:
quote:
Similar Features, Similar Upcharges, Less Uproar
Oddly enough, these IMAX competitors are offering many of the same features, and they are doing it while charging about the same upcharges that IMAX theaters are charging.
For example, the newly announced RPX installation at the Regal E-Walk 13 in New York City has a screen that is 60 feet wide, according to the press release issued by Regal Cinemas. The height is not mentioned, but if we assume that it is a 2.35:1 screen, the height should be 25.5 feet.
The nearby AMC Empire 25's IMAX screen is reportedly 58 feet by 28 feet. That's a 2:1 aspect ratio, so for the sake of comparison between the two, and since Iron Man 2 was shot in 2.35:1, let's put the effective height of its screen image at just over 24.5 feet.
That makes both screens virtually identical in size, with a difference of less than 4%. Both charge the same amount of money for a non-3D movie ($18.50 for an adult ticket to an evening show).
Since the relatively small IMAX screen at the AMC Empire 25 was held up as an example of what was wrong about what IMAX has been doing, I wonder if there will be any uproar at all over what Regal is announcing? Isn't it the same thing?
Marcus Gets It Right
At least with Marcus' UltraScreens, movie fans are getting some bang for their buck. In the Milwaukee, Wisconsin market, there are three UltraScreens and one IMAX screen (as well as one IMAX Dome, but that's best suited for documentaries intended to be shown on the domed screen).
The two UltraScreens at the Marcus Majestic Brookfield in Waukesha both measure 72 feet wide by 31 feet high (which comes to approximately 2.35:1). For a non-3D evening show, an adult will pay $11.00 for general seating.
In comparison, the AMC Mayfair Mall 18 in Wauwatosa (about 15 minutes away) has a new IMAX screen that measures 50 feet wide by 26.5 feet high, which is about 41% smaller than the Marcus UltraScreens. The current price for a non-3D adult evening ticket costs $14.50.
Marcus is definitely offering a value-packed proposition here. The ticket price is $3.50 less and you get a bigger picture. The 24,000 watt sound system can probably keep up nicely with that in the IMAX auditorium, and Marcus also recently upgraded the UltraScreens for 3D projection.
If more movie theaters were to follow Marcus' lead, IMAX would have even more to worry about!
It's great that there is competition in the big-screen market at movie theaters. However, we feel that audiences should get more bang for their hard-earned dollars than what we're seeing announced as alternatives to the IMAX experience. Since the audience is in control (we have the money that theaters want), we need to demand the best possible experiences for that money!
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