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Topic: 3D cinema in Spain in 2009
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Elise Brandt
Expert Film Handler
Posts: 160
From: Kuusankoski, FIN/ Kouvola, Finland
Registered: Dec 2009
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posted 01-05-2010 09:09 AM
I am going to have to disagree with 3D being over in a matter of years. I'd be willing to bet money on it staying around just like any bit of CGI has, as a mechanism to enhance certain type of story. Granted there will never be (IMHO) a romantic comedy in 3D, only a narrow part of movies have things to gain by going 3D, but go they will.
Of course I am talking from a different continent, but it is the same continent as the one who started this topic. In Finland the advance of 3D is staggering, of the 300 something screens in the country over 50 are now 3D-equipped and more installed every month. Anyone who can afford it will do it, and there isn't a RealD theater anywhere in sight, all are either Doldy or Xpand. No disposable glasses here as I hear it.
I did say five years ago that we will never go digital and film is the only thing that will work in a theater. Digital seemed to be a novelty that died quickly, some years ago there were what, all of three screens of them?
Of course, ask me five years from now I may deny ever saying so.
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Ian Parfrey
Phenomenal Film Handler
Posts: 1049
From: Imbil Australia 26 deg 27' 42.66" S 152 deg 42' 23.40" E
Registered: Feb 2009
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posted 01-05-2010 05:21 PM
Have to agree with Mark in this one.
As the digitalisation of entertainment product continues, so will the attention span of the consumers. This, in addition to the discomfort of the glasses, perceived headaches & eyestrain and premium pricing, will eventually fade moviegoer enthusiasm for 3D.
Additionally, the exhib's increased costs in running 3D, extra staff for glasses cleaning &tc, MUST add up to a quick recovery of outlay.
History has shown this to be true.
...and just because history is old news, doesn't mean that the lessons should be forgotten so quickly.
Reasoning behind this?
Films are still made in B&W.
Films are still made in mono audio, still made in 1:66 ratio, still shown in large rooms with an audience present.
Prediction: 3D will not disappear, but will be relegated to the file "amusing distraction"...again... in 5 years.
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Elise Brandt
Expert Film Handler
Posts: 160
From: Kuusankoski, FIN/ Kouvola, Finland
Registered: Dec 2009
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posted 01-06-2010 01:31 AM
I did just look up the release calendar and even at the threat of sounding stubborn, there are at least seven films there that I am very much looking forward to seeing myself.
I would say this is also a question of what kind of audience you have, what type of movie brings in the cash usually. Here, it's kids' stuff and Finnish films, we get those big crowds in mainstream American movies (like Avatar, LOTR, Potters etc.) only once or twice a year, rest of the year it's the regular favorites of the audience. At the same time in the neighboring city the statistics are totally different, their most watched film last year was Potter, ours was IceAge3.
We'll see in five years. I would venture a guess that in the areas where 3D and digital begin to be the norm, some theaters will make a specialty of offering film. Film does have that something that makes d-movie seem like just another big tv (and my heart bleeds for saying so, what with the money that went into the equipment). At least from the booth, that's something that will never go away.
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Elise Brandt
Expert Film Handler
Posts: 160
From: Kuusankoski, FIN/ Kouvola, Finland
Registered: Dec 2009
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posted 01-07-2010 09:13 AM
Actually a studio is now producing the first Finnish 3D movie, I hear. It should be ready during this year... optimistic, perhaps? I have no detailed info on the project, just promises ![[Big Grin]](biggrin.gif)
The last "waves" did undeed pass us by, the industry was nowhere near ready enough for 3D on a big scale before, nor was the marketing machine. The now-retiring generation of theater owners were sceptical about the whole idea of digitalization, but us new dogs were kids when computers and internet started, we are less wary of new technologies, and ready to try. Same thing with the audiences.
True enough, we are a tiny country, and any small change will show up as a huge one statistically. That is why we seem so affected by digi but the truth is, the distributors love this because of the money it saves (printing and shipping films is costly and on our scale, the audiences are not that huge, there's a limited amount of money involved and of course they want as much of the pie as possible) and so will promote the change. For them it's a great opportunity, more so than the theaters. Money talks the loudest, as always.
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3-D will go away in about 5 years...
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