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» Film-Tech Forum ARCHIVE   » Operations   » Digital Cinema Forum   » TI to do 4K: Cinemark to get the new projectors (Page 1)

 
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Author Topic: TI to do 4K: Cinemark to get the new projectors
Julio Roberto
Jedi Master Film Handler

Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008


 - posted 06-18-2009 01:21 AM      Profile for Julio Roberto     Send New Private Message       Edit/Delete Post 
http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&newsId=20090617006295&newsLang=en

quote:
DALLAS--(BUSINESS WIRE)--Texas Instruments (TI) (NYSE: TXN) DLP Cinema® announced plans today to incorporate enhanced 4K technology as an extension of the next generation electronics platform for DLP Cinema projectors. Texas Instruments is recognized as the cinema technology provider offering solutions with low operating costs, and its inclusion of another resolution gives exhibitors worldwide the widest variety of options to fit their needs and screen sizes. TI will continue to innovate on and further the development of its DLP Cinema 2K chips which are indisputably the industry standard with nearly 11,000 installations globally.

Texas Instruments will deliver the enhanced DLP Cinema 4K chip to its licensees, Barco, Christie Digital and NEC, which will extend the breadth of products to exhibitors to over 12 projector models. All projectors with the next generation DLP Cinema electronics platform, regardless of the resolution, will have the leading attributes for which DLP Cinema products are known, including precise DCI compliant colors, superior contrast ratios and light output necessary to illuminate the largest auditoriums. The solutions provide the capability to light up theatre screens as big as 100 feet and 3D screens as big as 75 feet, which has been a challenge for competing technologies.

Cinemark’s chief executive officer Alan Stock said, “Based on our decade of experience with DLP Cinema technology, its unmatched reliability has made it our exclusive platform of choice for 4K deployments. With no limitations on resolution, DLP Cinema allows Cinemark to truly deliver the highest-quality image to our customers.”

“Texas Instruments is proud of its contributions to the cinema industry and is absolutely committed to further innovation through DLP Cinema,” said Kent Novak, senior vice president and general manager of DLP Products. “DLP Cinema remains dedicated to its customers, and through shipping millions of units we are able to provide a significantly lower cost structure in comparison with our competitors.”

Previously announced at ShoWest 2009, the next generation DLP Cinema electronics platform combines the three boards needed to produce images into a single board. The result is a lower cost solution to DLP Cinema’s three OEM licensees. The next generation DLP Cinema platform works seamlessly with over eight server solutions and multiple 3D platforms.

DLP Cinema projection technology is installed in nearly 11,000 screens on every continent except Antarctica. Today there are over 4,300 worldwide screens that offer digital 3D with the use of every pixel array in the frame for the brightest picture unlike other technologies in the industry. Since last year’s introduction, IMAX® digital projection systems powered by DLP Cinema projectors have reached a total of 83 locations worldwide.


Finally.

The way I would like to see this developed: 2K cheaper and geared specially towards smaller screens and 4K competitive with LCos camp.

We'll see.

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Lyle Romer
Phenomenal Film Handler

Posts: 1400
From: Davie, FL, USA
Registered: May 2002


 - posted 06-18-2009 01:39 AM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
The big question is.......Is it a real 4k resolution chip or is it some kind of wobulation technology to get 4k out of 2k chips?

If it is real 4k then this is great news. I can't wait to see 4k DLP. Based upon the quality of 2k DLP, I would imagine that 4k DLP will exceed the image quality of any 35mm release print (assuming it was sourced or scanned in 4k).

This quote in an article I found is perplexing:

quote:
Fares said the 4K DLP chip will be the same size as the standard 2K DLP chip already in use, which should make it easier for projector makers to adopt the higher-resolution standard.
How on earth did they make the leap in technology to 1/2 the scale of everything when all the inside word is they haven't really been doing much R&D.

If it is a 1.2" 4k chip, why wouldn't 2k projectors be able to be retrofitted since the optics would be the same?

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Julio Roberto
Jedi Master Film Handler

Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008


 - posted 06-18-2009 01:56 AM      Profile for Julio Roberto     Send New Private Message       Edit/Delete Post 
Well, it's been known they already had developed the possibility of 3K on the same size.

And several years ago, they hinted they were coming out with even smaller features. Since those "announced products" never made it to market nor anyone ever talked about them again, I personally assumed they had problems with either reliability or yield (cost).

Perhaps I was wrong and they were just witholding it for the right $$$$ application. Or perhaps they DO have some problems (i.e. yield, life expectancy) but they are willing to swallow the extra cost to remain competitive with LCos or upcoming technologies. [Shrug]

Cinemark says they'll buy into it:

http://www.variety.com/article/VR1118005084.html?categoryid=1009&cs=1

quote:
Texas Instruments has announced that its "next generation technology platform" for digital projection will include a 4K option, providing four times as many pixels as standard 2K projectors, and it has already lined up exhibitor Cinemark to buy its 4K tech.
I think, after all, we have to be thankful to Sony for (forcing TI to) give us options.

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Monte L Fullmer
Film God

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From: Nampa, Idaho, USA
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 - posted 06-18-2009 04:21 AM      Profile for Monte L Fullmer   Email Monte L Fullmer   Send New Private Message       Edit/Delete Post 
Not so much as options, but the needed choice in the matter...

With the "Big Three Lions" moving forward with SONY's 4k systems installs, you know that Ti suddenly has no choice but to get on the 4k bandwagon, or faced getting shoved over the "edge of the earth" into absolute oblivion.

-Monte

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Steve Guttag
We forgot the crackers Gromit!!!

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From: Annapolis, MD
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 - posted 06-18-2009 06:37 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Yeah...believe it when you see it. The fact remains, it costs 3 times as much to make DLP imagers as LCoS imagers...if it cost the same for present 2K DLP versus Sony 4K...just how cheap do you think the DLP 4K will be? Something is definitely fishy here.

Steve

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Demetris Thoupis
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From: Aradippou, Larnaca, Cyprus
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 - posted 06-18-2009 08:25 AM      Profile for Demetris Thoupis   Email Demetris Thoupis   Send New Private Message       Edit/Delete Post 
Obsolete 2K welcome to the real world.

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Robert Minichino
Master Film Handler

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From: Haskell, NJ, USA
Registered: Dec 2005


 - posted 06-18-2009 09:00 AM      Profile for Robert Minichino   Author's Homepage   Email Robert Minichino   Send New Private Message       Edit/Delete Post 
In the software business we call this "vaporware;" float a press release when a competitor announces something you don't have to prevent your customers from jumping ship. You'll have your version out "real soon now." I don't see any ship dates, and they got one customer to agree to buy the projectors when they're ready.

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Julio Roberto
Jedi Master Film Handler

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From: Madrid, Madrid, Spain
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 - posted 06-18-2009 09:07 AM      Profile for Julio Roberto     Send New Private Message       Edit/Delete Post 
Well, now that it's "official", in a couple of weeks it will be a good time for dealers to start bugging christie/nec/barco.

If you start getting answers like "we still don't know when it will be out", then you know you have to go to Sony if you want to move to 4K before 8K comes along ...

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David Stambaugh
Film God

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From: Eugene, Oregon
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 - posted 06-18-2009 11:50 AM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
Christie Announces New 2K & 4K DLP Projectors (Edited so links to official Christie press release)

Christie Introduces New 4K DLP Cinema Product Line for 2010
Industry Leader Supports Exhibitors with Five New 2K & 4K Resolution Projectors

(June 18, 2009) CYPRESS, Calif., BUSINESS WIRE --

Christie, the world leader in digital cinema projection, is pleased to introduce the new Christie Solaria series digital cinema projectors, based on Texas Instruments' (TI) (NYSE: TXN) industry-preferred and proven DLP Cinema technology. The five new products in the series offer a wide range of resolution and brightness levels for exhibitors who require projection from the smallest to the largest screens. The new product line includes the Christie CP2210, Christie CP2220 and the Christie CP2230 all available at 2K and 4K-ready; as well as Christie's premium 4K projectors for screens up to 100 feet: the Christie CP4220 and the Christie CP4230, delivering an unprecedented 30,000 lumens of brightness.

All projectors in the Christie Solaria series utilize Texas Instruments' next generation electronics which are designed to meet the Digital Cinema Initiatives (DCI) requirements. Each of the five projectors feature a new modular architecture for improved serviceability and ease of maintenance, an optional integrated media block, and incorporate Christie's Brilliant3D technology for the most realistic and brightest 3D presentations. Additionally, due to the ability to deliver higher brightness with lower power lamps, all current and next generation Christie projectors offer up to 25% lower cost of operation than competing technologies.

'The successful implementation of more than 7,000 installations around the world has provided us with a unique wealth of knowledge and experience. We've achieved 99.999% reliability and have presented more than 10 million digital screenings; however, when we look beyond the numbers, our most critical learning has come from our exhibitor partners,' said Jack Kline, president and chief operating officer, Christie Digital Systems USA, Inc.

Kline continued, 'As we move into the second decade of digital cinema projection, we recognize the need for our exhibitor partners to have an even wider choice of projectors to address the dynamic market landscape. Our current product line will continue to meet both exhibition and studios' immediate demand for both 2D and 3D presentations 'and in 2010 and beyond, our Solaria series will meet our customers expanded needs for choice in brightness, resolution and cost of operation. Based on the knowledge gained from our current worldwide installed base, we estimate that 80% of all screens will be 2K and the balance will be 4K for larger screens.'

The Christie CP2210, Christie CP2220 and the Christie CP2230 will be available in the first half of 2010. The Christie CP4220 and CP4230 will be available in the second half of 2010. Exhibitors interested in learning more about Christie's full product line are invited to contact their Christie account manager.

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Julio Roberto
Jedi Master Film Handler

Posts: 938
From: Madrid, Madrid, Spain
Registered: Oct 2008


 - posted 06-18-2009 12:38 PM      Profile for Julio Roberto     Send New Private Message       Edit/Delete Post 
That was quick. Kudos to Christie.

I guess I'll wait until next year for the one or two 3D screens I was planning for December. Oh well, no hurry. Hopefully studios will offer real VPF to indies by then and all 10 screens could convert to digital.

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David Stambaugh
Film God

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From: Eugene, Oregon
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 - posted 06-18-2009 12:45 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
I'm trying to reconcile this development with Steve's adamant claim that TI has nobody working on DLP. I suppose this could all indeed be vaporware, but damn, Christie would have to be nuts to make this announcement if they don't have something real to deliver.

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Lyle Romer
Phenomenal Film Handler

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From: Davie, FL, USA
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 - posted 06-18-2009 12:49 PM      Profile for Lyle Romer   Email Lyle Romer   Send New Private Message       Edit/Delete Post 
I wonder what Christie's "Brilliant 3D" technology actually is???

Also, the 4k on large screens only doesn't make that much sense to me. The ability of our eyes to resolve is not based on the size of the pixels, it's the angle in our visual field that the pixels fill. You could have a 120 ft wide screen and if you are 250 feet back from it you won't be able to percieve the difference between 2k and 4k. If you have a 12 foot wide screen and sit 5 feet from it then you will be able to see the difference.

The distinction between what auditoriums need 2k vs. 4k should be made based on how many screen heights the front row is from the screen and how often people are sitting that close. If your smallest house is only there to hold films an extra week or two and is never more than 1/2 full and people never really sit up close then 2k will be fine.

The other thing is it creates a marketing conundrum. If you want to market against the home it's a lot easier to say "come to our theatre and experience over 4 times the resolution of HDTV and Blu-ray" vs. saying "come to our theater and if you happen to see a big movie on the opening week you'll experience over 4 times the resolution of HDTV and Blu-Ray.

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Tristan Lane
Master Film Handler

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From: Nampa, Idaho
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 - posted 06-18-2009 12:55 PM      Profile for Tristan Lane   Email Tristan Lane   Send New Private Message       Edit/Delete Post 
Although I agree with Steve's "Don't believe it until you see it" statement, It's also well known that technology manufacturers often restrain from announcing their new technology until the last minute to avoid a drop in sales on their current products. TI has done a very good job of denying the existence of a 4K imager as well as plans to develop one.

Theaters who were considering converting to 2K d cinema will now wait for 4K DLP.

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David Stambaugh
Film God

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From: Eugene, Oregon
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 - posted 06-18-2009 01:00 PM      Profile for David Stambaugh   Author's Homepage   Email David Stambaugh   Send New Private Message       Edit/Delete Post 
Cinemark is probably already working on a new Front Row Joe snipe around the theme "We gots 4K and the best part is it's not Sony!"

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Hendarto Ciputra
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 - posted 06-18-2009 01:02 PM      Profile for Hendarto Ciputra   Email Hendarto Ciputra   Send New Private Message       Edit/Delete Post 
And barco's also announced their 4K lineup? vaporware

http://www.barco.com/investors/en/Pressreleases/show.asp?index=2348

Cinemark and Barco Sign Exclusive Partnership for the Delivery of Enhanced DLP Cinema® 4K Digital Projection
This partnership continues Barco's position as leader in the Digital Cinema market in the years to come

Rancho Cordova, CA, 18 June 2009 — Digital cinema pioneer Barco is proud to announce that Cinemark Holdings, Inc. (NYSE: CNK), the world's second largest motion picture exhibitor, has entered into an exclusive agreement with Barco. As part of this agreement, Cinemark is also partnering with the DLP Cinema® product group from Texas Instruments (TI) (NYSE: TXN) and media server provider Doremi to secure the industry's best-in-class and brightest digital cinema solution. This group of partners, representing more than 100 years in combined cinema expertise, will employ the full spectrum of Barco's upcoming new family of enhanced DLP Cinema next generation 4K projectors.

Cinemark plans to deploy digital cinema as part of the DCIP initiative. More than 3,000 digital projectors are to be installed in nearly 300 theater sites throughout the US, which include Cinemark's Century, Cine Arts and Tinseltown brands. Every theater will show the industry's biggest and brightest images, projected from Barco DLP powered projectors and driven by Doremi's 4K integrated media block. The agreement also includes plans for Cinemark's international locations in Latin America, which would bring the overall deployment to more than 4,600 screens.

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