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Author Topic: Dolby 3D glasses on the cheap ... Julio Roberto Jedi Master Film Handler Posts: 938 From: Madrid, Madrid, Spain Registered: Oct 2008 posted 04-02-2009 04:05 PM                    http://finance.yahoo.com/news/Dolby-Debuts-Buy-One-Get-One-bw-14812428.html quote: At ShoWest 2009, Dolby Laboratories, Inc. (NYSE:DLB - News), announced a limited-time “buy one get one free” Dolby® 3D Glasses offer for exhibitors installing a new Dolby 3D Digital Cinema system. The special promotion will run from April 6 through May 22, 2009. Finally. A 50% discount on those $27.50 glasses. Even if for a limited time only. Comes to show they CAN be sold for less. I hope they don't return to stupid prices afterwards.  |  IP: Logged Steve Guttag We forgot the crackers Gromit!!! Posts: 12814 From: Annapolis, MD Registered: Dec 1999 posted 04-02-2009 05:36 PM                     I dunno Julio....Dolby had a real cheap deal last year on the 3D stuff...that only lasted for a period time and it is now back at the normal price. Steve  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 04-02-2009 10:01 PM                        You can never infer cost based on sale price from Dolby; all Cinema Processors were sold below cost until the CP-500. Louis  |  IP: Logged Julio Roberto Jedi Master Film Handler Posts: 938 From: Madrid, Madrid, Spain Registered: Oct 2008 posted 04-02-2009 11:42 PM                    Louis: I'm not infering it from the sale price, as I have a good estimate of the cost and, don't worry, Dolby/Infitec are not selling them below cost during the promotion. But who was it that said that Dolby was a for-profit company? And remember it wasn't but so many months ago they were $39 ... And when they first introduced the system not that long ago, they were seriously quoting $70 ... And dealer's discount is low .... Now, I know about manufacturing scale and pricing ... but come on ... We all know this is were they are making the money. Although the glasses, for what they are (i.e. compete with $0.50 glasses from other systems), do have a comparatively tremendously high manufacturing cost. And will continue to have it, as a large part of the problem is the angle-dependent filtration that makes them do curved lenses if they want good performance.  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 04-04-2009 09:07 AM                     Yes, its true to be exact. One of our customers is getting two systems because of the Dolby blow out. Dolby only gets this way when things get stagnant and yes there is a definite time period this will happen. There are a number of stipulations to the deal though that I won't elaborate on here. Julio... With Ray retiried of course they're a "For Profit Company"... just ask anyone that works there... they will actually tell you that! When Ray ran it if he wanted to do something and not make a profit he had that option... Don't forget that magic filter wheel still lists for about 14 grand! We sold quite a few 3-D systems because of various "happennings" at Showest. Mark  |  IP: Logged Sam D. Chavez Film God Posts: 2153 From: Martinez, CA USA Registered: Aug 2003 posted 04-04-2009 11:01 AM                       Louis continues to state that Dolby did not make money on cinema processors until the CP500. Just not true! The 500 had the lowest profit margin of any Dolby processor, before or after. There are lots of ways to calculate profit, particularly in Hollywood of course. All CP's were essentially priced at 5 x parts cost plus office overhead. A lot of companies work with this formula and it works well. Ray Dolby could put his money out on R & D, to get into a market, but he never put units out at a loss.  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 04-04-2009 06:00 PM                     I thought Louis just sold CP-45'S . Mark  |  IP: Logged

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