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Author Topic: Imax Digital
Mark Lensenmayer
Phenomenal Film Handler

Posts: 1605
From: Upper Arlington, OH
Registered: Sep 1999


 - posted 08-16-2008 07:46 PM      Profile for Mark Lensenmayer   Email Mark Lensenmayer   Send New Private Message       Edit/Delete Post 
Has anyone seen one of the new Imax digital systems yet? Any comments?

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
Registered: May 99


 - posted 08-18-2008 11:22 AM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
IMAX.... digital? I don't see the point. That sounds really pathetic. I guess someone is desperately trying to survive.

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Frank Angel
Film God

Posts: 5305
From: Brooklyn NY USA
Registered: Dec 1999


 - posted 08-19-2008 10:49 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
or die a slow death.

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Stephen Furley
Film God

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From: Coulsdon, Croydon, England
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 - posted 08-19-2008 11:01 AM      Profile for Stephen Furley   Email Stephen Furley   Send New Private Message       Edit/Delete Post 
If I remember correctly Imax was introduced for Expo '70, so it's now lasted for 38 years, which is longer than just about any other large format except possibly 65/70mm 5-perf, but that has pretty much gone and come back several times, wheras IMAX has been with us continuously since it was introduced. It's also been around for over a third of the total history of moving images on film.

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Joe Redifer
You need a beating today

Posts: 12859
From: Denver, Colorado
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 - posted 08-19-2008 05:19 PM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
OK.

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Mark J. Marshall
Film God

Posts: 3188
From: New Castle, DE, USA
Registered: Aug 2002


 - posted 08-19-2008 07:18 PM      Profile for Mark J. Marshall     Send New Private Message       Edit/Delete Post 
And yet it seems to be self destructing for some reason.

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Jon Miller
Jedi Master Film Handler

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From: San Diego, CA, USA
Registered: Sep 1999


 - posted 08-19-2008 07:42 PM      Profile for Jon Miller   Email Jon Miller   Send New Private Message       Edit/Delete Post 
The IMAX folks are just cheapening their brand, pure and simple.

Whomever thinks a stacked pair of digital projectors can even remotely approach the nearly limitless resolution of a 15/70 film frame needs a good slap upside the head. [Smile]

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Mark Gulbrandsen
Resident Trollmaster

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From: Music City
Registered: Jun 99


 - posted 08-19-2008 08:19 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote: Stephen Furley
It's also been around for over a third of the total history of moving images on film.

Geez, you make me feel like a dinosaur [Eek!] .

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Frank Angel
Film God

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From: Brooklyn NY USA
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 - posted 08-20-2008 01:01 AM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
quote: Stephen Furley
it's now lasted for 38 years, which is longer than just about any other large format except possibly 65/70mm 5-perf, but that has pretty much gone and come back several times, wheras IMAX has been with us continuously since it was introduced. It's also been around for over a third of the total history of moving images on film.

Which makes it all the more sad to see it so degraded. Seems like IMAX will really be nothing more than any other digital theatre if all they will be showing Hollywood titles on a biggish screen. Their stacked 2K or combined or melded or however it is that they've got those projectors configured, isn't going to give them any more resolution than any other digital system in any other non-IMAX theatres, will it? They are starting with the same 35mm negative, so how does having 2 projectors magically give them more resolution than all the other digital prints that non-IMAX theatres will be running? Even if they used the Sony 4Ks like they originally proposed, they are STILL STARTING WITH THE SAME NEGATIVE. The laws of physics still apply -- you can't make something from nothing.

As far as I can see, the only thing left of that original, superlative company that debuted in EXPO 70, is the name. And that name soon will become indistinguishable from any other stadium seat theatre showing digital prints.

My friend said when he saw DARK NIGHT in the Louisville KY IMAX theatre, the screen was NOT an IMAX screen as he had expected it to be, driving as he did from Lexington. He expected a huge, near square wall of screen in front of him. But instead, he said it looked like any other wide screen theatre -- "It was like CinemaScope." he kept insisting, "not like IMAX."
Even the IMAX shot sequences looked indistinguishable from the rest of the movie. He thought they put him in the wrong theatre.

How fast do you think word of disappointment like that will spread? They've sealed their fate....now would be the time to sell your IMAX stock.

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Joe Redifer
You need a beating today

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 - posted 08-20-2008 01:34 AM      Profile for Joe Redifer   Author's Homepage   Email Joe Redifer   Send New Private Message       Edit/Delete Post 
Anything IMAX Digital related certainly does not deserve to be in the LARGE FORMAT forum.

I wonder if IMAX will still keep their high prices while at the same time offering the same or worse digital imagery as every other theater out there. If anyone who works for IMAX corporate is reading this... guess what? You're a retard!

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
Registered: Apr 2001


 - posted 08-20-2008 10:22 AM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
The people running IMAX have definitely lost sight of the company's original mission: delivering the biggest, sharpest, most high resolution movie going experience possible.

Instead, it looks like the company is just trying to slap its brand name on as much stuff as possible in the mindset of selling stock -regardless of what that mindset does to undermine the public image of the IMAX brand. For the last few years the IMAX company has been making a series of mistakes that have been lessening the relevance of the IMAX brand.

To get something straight, a movie is only a real IMAX movie when it has been shot on 15-perf 65mm film. Anything else really isn't IMAX and should not be called IMAX. An IMAX movie presentation has to be huge.

No movie shot on 35mm or freaking digital video should ever have "The IMAX Experience" tied to its name. The Dark Knight is the only possibly worthy exception out of the bunch of DMR blow up movies only because at least some of its footage was shot in 15/65.

IMAX should have at least mandated some standards for the kinds of movies they would blow up via DMR. When they agreed to blow up HDTV quality video footage to 15/70 prints any credibility the DMR process ever could have had was lost.

All of those DMR blow ups of Hollywood feature films may have helped open a few more IMAX-branded theaters. But most of those new theaters, especially any of them tied to a commercial movie theater multiplex, are playing mostly non-IMAX quality product. It's usually just DMR blow-up content shown on a big screen -if the new IMAX theater even has a big screen.

The MPX thing was a cost cutting step down to allow smaller, cheaper structures to be built. Unfortunately that undermines the customer's initial impression when entering an IMAX theater. Full sized IMAX theaters have a scale to them unlike any commercial theater auditorium.

Now that IMAX is going "digital," I think the company could be sealing its fate or at least sealing the fate of the 15/70 film format.

They're putting pairs of 2K digital projectors into what only amounts to ordinary stadium seated auditoriums with standard shaped movie theater screens. That's not IMAX. It's just glorified d-cinema. There's little the company will have to differentiate itself from lots of regular 2K d-cinema installations. Why should customers pay a $3 to $5 ticket premium for something like that when nothing is really being added to the movie-going experience? Hell, I see digital 3D as something more worthy of a price premium than "IMAX Digital".

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Mark J. Marshall
Film God

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From: New Castle, DE, USA
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 - posted 08-20-2008 10:43 AM      Profile for Mark J. Marshall     Send New Private Message       Edit/Delete Post 
quote: Joe Redifer
Anything IMAX Digital related certainly does not deserve to be in the LARGE FORMAT forum.
I think there is a HUGE point to be made there.
quote: Large Format Forum Definition
Forum exclusively for discussion of 8/70 and 15/70 format films.
quote: Straight To Video Forum Definition
Discussion forum for D-Cinema and all things video.
This needs to go to the Straight To Video forum.

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Tristan Lane
Master Film Handler

Posts: 444
From: Nampa, Idaho
Registered: Feb 2002


 - posted 08-20-2008 07:27 PM      Profile for Tristan Lane   Email Tristan Lane   Send New Private Message       Edit/Delete Post 
38 Years later, and IMAX is removing almost every aspect of their technology that made them so successful and created a great brand name.

How can it be called IMAX when there will be no 15/70 and no Rolling Loop Projector???

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Mark Gulbrandsen
Resident Trollmaster

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From: Music City
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 - posted 08-20-2008 08:29 PM      Profile for Mark Gulbrandsen   Email Mark Gulbrandsen   Send New Private Message       Edit/Delete Post 
quote:
Forum exclusively for discussion of 8/70 and 15/70 format films.
Since these two formats will be the first film systems to see the death knell this part of the forum will follow closly behind. 8/70 can already be considered dead for the most part. As the days wear on with these now obsolete film systems the term Large Format will begin to take on a new meaning whereas any super large screen or theater specifically built for such will be considered a large format theater... like it or not [Big Grin] .

Mark

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Bobby Henderson
"Ask me about Trajan."

Posts: 10973
From: Lawton, OK, USA
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 - posted 08-20-2008 08:56 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
quote: Mark Gulbrandsen
As the days wear on with these now obsolete film systems the term Large Format will begin to take on a new meaning whereas any super large screen or theater specifically built for such will be considered a large format theater... like it or not
The term "large format" will just cease to be used. To suggest anything digital is "large format" is even more silly than trying to suggest digital is somehow "film."

So-called large format theaters are already taking on a new meaning: whoopie freaking doo. It's a big, moderately blurry image wanting in detail shown on a huge screen. IMAX Digital theaters will just bring the screens down to an ordinary size. The dual 2K imagery won't be worth any price premium. All the continued steps backward will eventually encourage more people to just watch movies at home on their HDTV screens.

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