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Author Topic: AccessIT changes name to Cinedigm Todd McCracken Master Film Handler Posts: 263 From: Northridge, CA, USA Registered: Mar 2008 posted 11-25-2008 06:46 PM                    Hi, In the hopes of making this an easy transition I thought I would post about the name change. If you contact the NOC and we answer Cinedigm (pronounced Cine-dime) or your staff recives a call about content or equipment from Cinedigm please be aware that we have changed our moniker. All prior emails and contact information will work just fine durring the transition. MORRISTOWN, NJ -- (Marketwire) -- 11/25/08 -- Access Integrated Technologies, Inc. (the "Company") (NASDAQ: AIXD) announced today that it will be changing its name to Cinedigm Digital Cinema Corp. (Cinedigm). The Company is the global leader in providing the technology and services that enable movie theaters to convert to digital cinema exhibition. This conversion allows for significantly expanded possibilities for big-screen theater-based entertainment, including live performances and events in 3-D. The Company's new name and identity is designed to better represent the Company's leading position in the new paradigm in cinema entertainment made possible by its technology and services. The change also corresponds to the Company's leading industry role in digital cinema and continued expansion of its footprint with the next 10,000 screens that the Company expects to bring online with its unique nationwide satellite platform. "It's time that we had a brand that more accurately captures the real promise of what we offer," said Bud Mayo, the Company's Chairman and CEO. "Our platform takes the movie-going experience beyond cinema, allowing studios, theatres and content-creators to enhance and expand the kinds of content they can provide to consumers." Mayo continued, "We have successfully brought true digital cinema to over 3,700 screens in the U.S. and are preparing to almost triple that number over the coming few years. Digital cinema is a terrific opportunity for the industry and enables a wonderfully improved experience for consumers, so we are very excited about what's ahead for our business and industry."  |  IP: Logged Chris Slycord Film God Posts: 2986 From: 퍼항시, 경상푹도, South Korea Registered: Mar 2007 posted 11-25-2008 08:53 PM                     quote: Todd McCracken Mayo continued, "We have successfully brought true digital cinema to over 3,700 screens in the U.S. Opposed to successfully bringing "fake digital cinema"?  |  IP: Logged Ken Lackner Phenomenal Film Handler Posts: 1907 From: Atlanta, GA, USA Registered: Sep 2001 posted 11-25-2008 09:08 PM                     Only if you're a fake Dream Theater fan.  |  IP: Logged Chris Slycord Film God Posts: 2986 From: 퍼항시, 경상푹도, South Korea Registered: Mar 2007 posted 11-25-2008 09:30 PM                     Touché  |  IP: Logged Mike Blakesley Film God Posts: 12767 From: Forsyth, Montana Registered: Jun 99 posted 11-25-2008 09:41 PM                        So they decided to go from one name that people kept mispronouncing (I don't know how many times I heard "Access It") to a new name that requires a phonetic pronunciation guide? I would think in this bad financial era they wouldn't want to go to all the expense of name change.  |  IP: Logged Tristan Lane Master Film Handler Posts: 444 From: Nampa, Idaho Registered: Feb 2002 posted 11-25-2008 10:28 PM                     Access It changes name to Cine dig em'. Reminds me of when I hear people pronounce paradigm in the same way above. I'm glad to see that they want to associate their name with cinema, but wouldn't it have been easier to just add "cinema" to the end of their current name? Doremi, Sony, and Dolby all use a variation of that to maintain brand recognition. I would think that Cinedigm would be starting off at the bottom again in regards to brand recognition.  |  IP: Logged Ken Lackner Phenomenal Film Handler Posts: 1907 From: Atlanta, GA, USA Registered: Sep 2001 posted 11-26-2008 04:52 AM                     quote: Mike Blakesley I don't know how many times I heard "Access It" Are you serious? I can't say I have ever heard that. That's funny.  |  IP: Logged Scott Norwood Film God Posts: 8146 From: Boston, MA. USA (1774.21 miles northeast of Dallas) Registered: Jun 99 posted 11-26-2008 05:06 AM                        Maybe this will help the stock price. (Sorry...had to.)  |  IP: Logged Steve Guttag We forgot the crackers Gromit!!! Posts: 12814 From: Annapolis, MD Registered: Dec 1999 posted 11-26-2008 07:16 AM                     Nope...it is down to $.67...One normally doesn't see stocks below $1.  |  IP: Logged Mark Gulbrandsen Resident Trollmaster Posts: 16657 From: Music City Registered: Jun 99 posted 11-26-2008 09:26 AM                     Yea, someone else in this industry recently changed their name to "make things all better" just like these guys did. The name is certainly pretty stupid though... kinda reminds me of that scene in Get Smart where none of the agents could pronounce the spy's name properly... Of course our billionaire friend in Ohmaha would be telling us all to buy now (GM and Ford too) while it's cheap! Mark  |  IP: Logged Bobby Henderson "Ask me about Trajan." Posts: 10973 From: Lawton, OK, USA Registered: Apr 2001 posted 11-26-2008 10:06 AM                     Does this mean we'll soon start seeing that "Cinedigm" name in those commercials on HDNet? I don't really understand why AccessIT was running commercials on HDNet in the first place. It's not like any average consumers out in TV land could buy any consumer electronics or networking gear from AccessIT. And the digital cinema system they're selling doesn't exactly have a memorable brand name unifying the whole system. Texas Instruments and DLP are the main things regular people could identify at the theater, although the Christie Projection trailer is kind of cool.  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 11-26-2008 04:39 PM                        With stock at 67 cents, it may not matter much longer. (A name change would be irrevalent.) Louis  |  IP: Logged James Westbrook Phenomenal Film Handler Posts: 1133 From: Lubbock, Texas, Usa Registered: Mar 2006 posted 11-26-2008 04:59 PM                     "Cine-Dim."  |  IP: Logged Frank Angel Film God Posts: 5305 From: Brooklyn NY USA Registered: Dec 1999 posted 11-27-2008 07:18 AM                        quote: Todd McCracken Mayo continued, "We have successfully brought true digital cinema to over 3,700 screens in the U.S. and are preparing to almost triple that number over the coming few years. It always seemed a bit presumptious when a manufacturer predicts how many units they are going to sell. This always struck me as odd language which had been used with each of the digital rollouts (all of them) -- manufactures can "rollout" as much product as they want, but it's the buyer who determins if they are going to "roll in" any of the product or not. These rollouts all depend on customer demand, not equipment sellers' product availability. Tripling the number of units they hope to sell is only that -- wishfull thinking. It really depends if there will be that many more theatres out there, especially in these uncertain economic times, willing to buy that many more digital installs and more importantly, able to find banks willing to finance them. The manufacturer can "prepare to almost triple that number over the coming years" all they want, but if theatres decide they don't want to buy digital over the coming few years, there isn't much AccessIt...er...Cin-dig-it-ty-dig-it-ty can do about it. Sales are always determined buy the consumer, not by the manufacturer's sales dreams. Just ask Ford or GM. And I agree with Mike, these suits are just idiots if they are going to do a name change now in these very uncertain economic times -- it's a VERY costly expense when the company stocks are selling under a $1 -- sheer stupidity. Stockholders should fire the bunch of them. A name change gets them nothing of tangible benefit only another huge cost for a company that looks like it can barely can afford donuts and coffee service for the conference room. It's a vanity move designed to makes people think it's a "happening" company. Yah, happening right into the toilet.  |  IP: Logged Louis Bornwasser Film God Posts: 4441 From: prospect ky usa Registered: Mar 2005 posted 11-27-2008 11:08 AM                        Doughnuts, coffee, raises, bonuses are never cut for executives; only for the worker-bees. (If you look at a business structure you only have: sales, counters-of-money, production, and management.)You maximize sales and production and MINIMIZE the cost of management and financial. Those who fail to do so pass quietly in the night. Louis  |  IP: Logged

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