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Topic: 1,000+ D-Cinema Bookings For 'Pirates'
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Michael Coate
Phenomenal Film Handler
Posts: 1904
From: Los Angeles, California
Registered: Feb 2001
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posted 05-23-2007 01:43 AM
From The Hollywood Reporter:
quote:
'Pirates' raising flag of digital cinema community
By Carolyn Giardina
May 22, 2007
When "Pirates of the Caribbean: At World's End" opens this weekend, it will mark another milestone for the digital cinema community.
"At World's End" will be the first feature to be released on more than 1,000 digital cinema screens domestically, Disney distribution president Chuck Viane said. It also will be the first movie to bow on more than 400 screens internationally, Viane added.
As of Monday, "Pirates" was set to open on 1,064 digital cinema screens domestically and an additional 410 internationally. Viane said the number could rise before this weekend's release.
"It went up 20-something (screens) in the last few hours," he said.
There are currently 3,229 digital screens domestically. Precise international figures weren't immediately available, but the pace of digital installations in the U.S. and abroad has quickened dramatically over the past 18 months amid major roll-out financings.
"The benefit of 3-D is showing a secondary reason to get into the digital world faster, and new complexes are opting to open with digital screens," Viane said.
With more films available for digital distribution, the competition for digital screens also has heated up. In addition to ease of distribution and lower costs, industry proponents tout another benefit of digital exhibition: virtually no image degradation.
"I believe 'Pirates' is going to be around a long time this summer (and) this guarantees that audiences will see this in the most pristine way throughout the engagement," Viane said. "In week 15, it will be as good-looking as this Thursday at 8 p.m."
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Bobby Henderson
"Ask me about Trajan."
Posts: 10973
From: Lawton, OK, USA
Registered: Apr 2001
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posted 05-23-2007 05:56 PM
Are they counting actual number of hard disc virtual prints shipped, or referring the number of digital equipped auditoriums showing the movie? If it is the latter, I would doubt the Pirates claim of being the first to be on 1,000 or more d-cinema screens.
I think Spiderman III could have already accomplished the 1000 d-cinema screens feat. Carmike alone had that movie playing on a huge number of its digital-equipped screens. On the opening Thursday night Carmike was playing the movie on as many screens they could sell out. Sony provided the keys to allow the movie to be played in as many houses as possible. When Spiderman III debuted, Carmike had close to 1900 d-cinema equipped screens. To the best of my knowledge Carmike doesn't appear to have added anymore since the first part of May. In addition, one has to factor in all the multi-screen showings other chains like Rave, Regal, AMC, etc. had happening.
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