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• the people responding to the survey think that movie prices are too high anyway and that they should be getting a "perfect onscreen image" at current prices without having to pay more for it
  
• the people responding to the survey are trying to rig the survey to avoid giving whoever reads moviefone survey results any idea that they would be willing to pay more to watch movies
  
• the people responding to the survey disagree with the premise of the question and do not believe that "digital cinema" will provide a "perfect onscreen image"
  
• the people responding to the survey are unwilling to pay extra for _any_ technology which will provide a "perfect onscreen image" (depressing, if true, since it implies lack of interest in properly-presented 70mm!)
  
• the survey is totally worthless, considering that the people who responded were not selected at random and, thus, their opinions are not representative of those of the general movie-going public
  

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I don't understand the economics of all this?

I would have thought that digital movie projection would have been cheaper than film.
In fact with the ability to send the film over the Internet distribution costs should be slashed.

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Most of the potential savings would seem to be on the production side, but with digital projection systems costing 5 to 8 times as much as a film projection system the rest of the economic package doesn't yet fit. Lots of questions to be answered before economic feasability is addressed.

As for the survey, all good points. It might ask more questions than it answers. Ask the same question after a great film presentation and see what the answers might be. Film done right is still awfully good.

I went to get the oil changed in my car today. I pulled into the Jiffy Lube place and the guy came over and asked what I wanted. I told him, "Give me the works.. Penzoil 5 W 30, please." Then I looked up at the sign and it said that they do North Carolina vehicle inspections. I thought "No better time than the present", so I told him, "While you're at it, make my car legal in NC, would you?" The guy said that they weren't doing any more inspections today because the inspection mechanic was going home. (It wasn't even 4 PM yet.) I just told the guy that I was going someplace else and drove off. I went down the road and found another place. By this time it was almost 5 PM. The guy made an appointment for me "first thing" tomorrow morning. I'll be there 15 minutes before he opens in the morn.

What I'm saying is that if companies are going to make money, they are going to have to do a better job of giving people what they want. By the looks of the survey, they don't really want to see digital movies... They just want to see the movies we have now being done RIGHT!

I don't think that when you have ushers all standing around talking to their girlfriends while customers wait to get into theatres, people are going to want to come back to the movies. No form of digital projection is going to make them come spend $$$ if the rest of the theatre is run like CRAP! I just think this digital movie kick that people are on is borne out of nothing but pure LAZINESS!

Joe Schmidt is correct -- people driven away from theatres by poor presentation quality may never return from their "home theatres". Unless we "Do Film Right" today, "Digital Done Right" will not be in theatres, but in homes.

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John P. Pytlak, Senior Technical Specialist
Worldwide Technical Services, Entertainment Imaging
Eastman Kodak Company
Research Labs, Building 69, Room 7419
Rochester, New York, 14650-1922 USA
Tel: 716-477-5325 Cell: 716-781-4036 Fax: 716-722-7243
E-Mail: john.pytlak@kodak.com
Web site: http://www.kodak.com/go/motion

Whether or not it is the "Film Done Right" thing, would you spend 7 bucks or more to watch some twisted POS without a plot and horrible acting that is called a movie?

Hollywood ran out of ideas. They are grabbing for straws. The last good movie to hit the boxoffice and had legs to carry itself was, I believe, Titanic.

90% of the BS that film companies are making isn't worth the effort to watch. The boxoffice grosses verify that.

You hit the nail on the head with that statement. I have said it a few times in other posts that hollywood needs to concentrat on better movies that are worth seeing instead of laying the blame on how the movie is presented.

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