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» Film-Tech Forum   » Operations   » Large Format Forum   » The IMAX Old Wave: How Audiences and Filmmakers Are Embracing the 2-D Mega-Screen

Author Topic: The IMAX Old Wave: How Audiences and Filmmakers Are Embracing the 2-D Mega-Screen
Harold Hallikainen
Jedi Master Film Handler

Posts: 763
From: Denver, CO, USA
Registered: Aug 2009

 - posted 03-31-2012 12:29 PM      Profile for Harold Hallikainen   Author's Homepage   Email Harold Hallikainen   Send New Private Message       Edit/Delete Post 
After years of foisting dashed-off 3-D — and its inflated ticket prices — on movie audiences, studios may have found their most reliable ally yet in shoring up box office: IMAX. And not just the punch and potential of the brand's own 3-D, either, but good old conventional 2-D as well.

Call it the IMAX Old Wave. Led by last weekend's $155 million Hunger Games windfall — $10.6 million of which came from the giant-screen format — more and more evidence suggests that audiences are both showing a preference for IMAX and happily forgoing often-reviled 3-D visuals. Just as important, and perhaps far more telling, blockbuster directors like Christopher Nolan and Brad Bird are making influential use of IMAX technology to augment their creativity. Those results have been roundly embraced by critics and crowds, all while 3-D continues generating negative feedback and diminishing returns. Are the studios finally ready to follow filmmakers around the corner?

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Victor Liorentas
Jedi Master Film Handler

Posts: 796
From: london ontario canada
Registered: May 2009

 - posted 03-31-2012 01:06 PM      Profile for Victor Liorentas   Email Victor Liorentas   Send New Private Message       Edit/Delete Post 
I hope Dark Knight Rises is a big IMAX success and it can somehow keep real 15/70 from total Liemax conversion!
The 300 IMAX screens makes it sound like they were all 15/70 which we know is not the case.
Good article otherwise.
15/70 venues should be preserved! At least until resolution and laser power is massively increased to the point where it is a real improvement.

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