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» Film-Tech Forum ARCHIVE   » Community   » The Afterlife   » 3D TV is officially dead as Sony and LG stop making sets (Page 1)

 
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Author Topic: 3D TV is officially dead as Sony and LG stop making sets
Paul Mayer
Oh get out of it Melvin, before it pulls you under!

Posts: 3836
From: Albuquerque, NM
Registered: Feb 2000


 - posted 01-24-2017 02:40 PM      Profile for Paul Mayer   Author's Homepage   Email Paul Mayer   Send New Private Message       Edit/Delete Post 
From www.FierceCable.com :
quote:

3D TV is officially dead as Sony and LG stop making sets

by Daniel Frankel | Jan 23, 2017 12:53pm

Perhaps putting to rest a cautionary tale for the pay-TV industry about diving headlong into new display technologies, Sony and LG have announced that they will stop integrating 3D capabilities into the TV sets they manufacture this year.

"3D capability was never really universally embraced in the industry for home use, and it's just not a key buying factor when selecting a new TV," said Tim Alessi, LG'sdirector of new product development, to CNET. "Purchase process research showed it's not a top buying consideration, and anecdotal information indicated that actual usage was not high. We decided to drop 3D support for 2017 in order to focus our efforts on new capabilities such as HDR, which has much more universal appeal."

The moves come four years after DirecTV decided to end its 24-hour 3D programming channel.

RELATED: DirecTV pulls plug on 24-hour 3D channel

ESPN dropped its own 3D channel a year later. Comcast, Sony, Discovery and IMAX also teamed up on a short-lived 3D TV gambit.

Consumer electronics companies, pay-TV operators and programmers jumped headlong into the home 3D market back in 2010, when James Cameron’s Avatar grossed nearly $2.8 billion at the global box office and wowed audiences worldwide with the most effective 3D graphics they’d ever seen on a movie screen.

However, delivering a consistent level of 3D experience proved difficult for the motion picture industry, which has since relegated 3D to a niche premium offering.

The 3D experience was even harder to manage in the home, where consumers in smart-phone using, multitasking age had to be convinced to wear glasses and find a good stationary viewing angle while sitting on their couches.

"I think [the fact that Sony and LG dropped 3D] says that consumers have moved on to other purchase motivators for TV," added Ben Arnold, executive director at NPD, to CNET. "Things like 4K/UHD, HDR and even smart have become the key features along with screen size that consumers are buying on."


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Frank Angel
Film God

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From: Brooklyn NY USA
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 - posted 01-24-2017 06:00 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
No problem -- I've got 2 really BIG LG 3D OLEs and a JVC 3D D-ILA projector; over the last two years I've convinced my family and two best friends to get their LG 3DTVs (2 have 3D +4K) as well. So not for nuthin, between family and friends (all who LOVE 3d, BTW, nary a hater among them), we have every 3D title ever released so, hey no matter where I go, I get my fill of all the 3D I want and when, if what they say is correct and all 3D is gone, I can sit with my great grand kids to watch something they will not be able to see anywhere else. BTW, the kids LOVE it -- even the old 50s stuff. They watch THE HOUSE OF WAX many times already.

Anyway, I hit the 3 quarters of a century mark on Christmas day (happy birthday to me) so in truth, 3D doesn't have to last that much longer; I'll be able to watch 3D until I get to the big projection booth in the sky where there will be perfect dual FILM projector running interlock 3D and since it's up there and not down here, everyone will LOVE 3D and want to have their own personal 3D glasses because they love putting on glasses to watch awesome 3D and you hear not a complaint uttered.

So for those who never liked 3D from the get-go, great for you -- you won't need to disparage it any more, but I'll have it for the rest of my days....beat you all...hehe

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Claude S. Ayakawa
Film God

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From: Waipahu, Hawaii, USA
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 - posted 01-25-2017 03:38 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
I think 3D is only dead in the manufacturing of new HDTV. However in motion picture exhibition and Blu Ray software, it is far from dead and I am very happy about that. I like to see 3D films in theaters but the exhibition industry seem to be making it very difficult for a person like me to see them with the one or two showing a day and limit them to late afternoon or evenings that does not fit well with my schedule. On top of that 3D showing play only for a week or sometimes two then reverts to only 2D showings.

Thank God, at least I have a very late motel HDTV 3D set and it is a 48 inch Samsung set I bought almost two years ago and the 3D and 2D picture quality are awesome! . Like Frank, I am in the late stage of my life and God willing, the set should outlast me . Frank, did you get THE MAD MAGICIAN and THE STEWARDESS on blu ray in 3D? The are the latest ones i got and they are both are fantastic with a lot of pop outs.

-Claude

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Mark Ogden
Jedi Master Film Handler

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From: Little Falls, N.J.
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 - posted 01-25-2017 04:10 PM      Profile for Mark Ogden   Email Mark Ogden   Send New Private Message       Edit/Delete Post 
quote:
THE STEWARDESS on blu ray in 3D . .. fantastic with a lot of pop outs.
I'll bet.

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Mike Blakesley
Film God

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From: Forsyth, Montana
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 - posted 01-25-2017 05:41 PM      Profile for Mike Blakesley   Author's Homepage   Email Mike Blakesley   Send New Private Message       Edit/Delete Post 
Our 3-D unit "went down" in April of last year. We were doing 3-D shows on Saturdays only. Since it went down, we've had the occasional person ask what's the deal with our 3-D. About half the time, if we say it's down, they say "Good!" The other half just shrug like it doesn't make any difference.

I assume we'll get it up and running again some day, at which time maybe we'll just use it occasionally on big-deal shows as a gimmick, which is the way it should have been done all along anyway.

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Steve Guttag
We forgot the crackers Gromit!!!

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From: Annapolis, MD
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 - posted 01-26-2017 06:30 AM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
Make no mistake, 3D is on the decline in cinemas too. It is still there and perhaps a new Avatar will briefly give some interest as well as some well made 3D movies but as a release format, it is on the severe decline.

I'd think the home market signaling its departure from the format may hasten its decline too since there will be fewer and fewer returns on making 3D releases. Sure, the people that like the format have their systems now but through attrition, that will decline too, further restricting the market to more of a niche.

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Bobby Henderson
"Ask me about Trajan."

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From: Lawton, OK, USA
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 - posted 01-26-2017 12:51 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
The death of 3D is a self-inflicted wound, thanks to the movie studios.

I think 3D would have performed better in the home market if the Blu-ray 3D discs were not priced so ridiculously high and kept high priced on a permanent or near-permanent basis.

Regular "2D" movies on Blu-ray often go through a series of price discounts after the initial retail release. They'll start out at $18-$25 at first and then steadily drop down to bargain bin pricing. There are few exceptions to this, such as Disney animated movies and Marvel super hero discs. Over time this pricing difference would lead to situations where you could find a 2D version of a movie on Blu-ray for less than $10 yet the 3D version would still cost $30 or more.

I have a 3D capable 65" HDTV set, but have bought only a few Blu-ray 3D discs due to the high price. I was able to get a few 3D movies for cheap when Hastings was was liquidating its inventory. Battery life stinks for the 3D glasses that came with my TV set. That adds more to the high cost of 3D.

In theaters, it's clear customers really hate the high ticket price of 3D movies. That's the biggest factor killing 3D. Some of us picky viewers really hate the bad 2D>3D conversion jobs of so many of these movies. That adds to the poor sales potential of the Blu-ray 3D version at home. Tangent thought: I think movie piracy has grown worse. There's more piracy apps, web sites and things like modded Amazon Fire TV sticks letting people at home watch pirated movies and TV shows easier than ever before. Theater ticket price inflation has more people looking for these outlets of piracy.

The electronics industry's "replacement gimmicks," 4K UHD and HDR, are hardly doing any better. Nearly all the Ultra HD Blu-ray releases have imagery up-rezzed from 2K sources. I've read plenty of negative disc reviews saying the quality differences between the regular Blu-ray and "4K" version is nearly indistinguishable. Basically you have The Revenant and a couple other titles as good 4K demo material. All the rest of it is crap.

I can't help but think the global media industry is doing this as a form of self-sabotage. It's clear they just don't like selling physical media products like movie discs anymore. I think the plan is to cut out retailers and then somehow sell direct to consumers. While they can cut out Target, Best Buy and Walmart they're still going to be stuck dealing with online portals like Amazon and Netflix.

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Claude S. Ayakawa
Film God

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From: Waipahu, Hawaii, USA
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 - posted 01-26-2017 04:40 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
I agree with you Bobby about the high cost of 3D discs and it does appear it is something for us who love 3D have to accept and live with. I also agree with you about the extra charge exhibitors make People pay to watch a movie at their theaters in 3D but I had also accepted that when I go to a Cinema.

Unfortunately people like Frank and I are in the minority and what you both said about 3D might eventually cause the demise of 3D in theaters and the home cinema market but we will be able to continue to enjoy the format as long as we are alive in our homes with the TV and the software we already have

-Claude

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Bobby Henderson
"Ask me about Trajan."

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 - posted 01-26-2017 06:55 PM      Profile for Bobby Henderson   Email Bobby Henderson   Send New Private Message       Edit/Delete Post 
I think Hollywood movie studios should have made fewer 3D movies from the start. That would have allowed them to put more time and energy into those movies, whether they were shot in native 3D with dual camera rigs, converted to 2D sources or a combination of both.

Instead they got greedy, trying to make every big release 3D and a bunch of not so big ones 3D as well. The public got price fatigue from that at the box office. The quality of 2D to 3D conversions suffered from start, thanks to rushed production schedules and too many movies in the pipeline for crews who work on the conversions. The studios were already killing the 3D golden goose not long after Avatar was released.

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Frank Angel
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 - posted 01-27-2017 12:55 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
Seems like studio greed is mucking up more than just 3D in the industry; two week video window!? -- I rest my case.

Also, the biggest problem I've seen with theatrical 3D is that I have not yet seen a 3D presentation in standard, RealDim 3D theatres where the image wasn't woefully....painfully underlit. The only theatrical 3D presentation worth its salt, IMHO, is dual projector IMAX where brightness levels are at least decent. Unfortunately that leaves a huge swath of theatre goers who only see bad 3D. It's no wonder a patron will say "good" when told 3D is down.

The real shame is that 3DTV will go the way of the Edsel because it is the BEST way to see the format. Brightness is much less of an issue and with LG's passive 3D, of course the battery thing is solved, so is the weight of the glasses. The downside with passive that they always talk about -- the halved scan lines -- it may be a mathematical issue on paper, but I can tell you, sitting a normal distance from the TV screen, there is no apparent degradation of the image at all. I would say it's the same kind of thing as screen perfs...technically there are thousands of holes in the image -- actually missing pieces of the image; in reality, given where we sit in the theatre to watch the movie, it's a non-issue for your eyes. Same with passive 3D.

And Claude, no, THE STEWARDESS is one of the few titles not in my library. Not that I have anything against smut (I like smut, but it has to be really good smut). I did see it in 3D in a theatre in NYC long ago and even back then it was just too silly for words, besides, as a rule of thumb, I never did see the point of "soft" porn, whether in 2D or 3D. When it comes to porn, "soft" seems to be the antithesis of its goal. [Big Grin]

I would also add that I am not a big fan of the off the screen "pop-out." To me, it calls attention to a process and that should never be the goal of the processes behind the scenes. They detract from the ILLUSION that is the essence of movie. You can't sustain the suspension of disbelief when there's a process screaming, look at me...look at me. That was certainly a problem with the 50s 3D -- many of the lesser titles relied on the effect instead of the quality of everything else that makes up a good film. Even in the better 50s 3D films they gave into that temptation, although a good director could do it to good effect if worked well into the storyline (the paddle-ball sequence in HOUSE OF WAX), but for the most part though, there is no good reason to bring the wizard from out behind the curtain. AVATAR never needed to do that because the visuals were so spectacular and natural in 3D that Cameron never had to resort to that kind of nonsense.

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Steve Guttag
We forgot the crackers Gromit!!!

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From: Annapolis, MD
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 - posted 01-27-2017 01:05 PM      Profile for Steve Guttag   Email Steve Guttag   Send New Private Message       Edit/Delete Post 
I'll take Dolby 3D over any of the polarization systems and with Dolby Vision, you do get up to 14fL on 3D. A Dolby 3D running 4fL will look a lot brighter than a Real-D running 4fL. The problem with the single number rating is that it is for just the center of the screen. With Dolby 3D and lower gain screen you have more light everywhere else.

Believe it or not, people that are happy that the 3D is down is not just for the cost and low-quality reasons...they, like me, just don't like it. The same way you like it, I don't. I'll do my damnedest to make it look as good as it can (any system) but given a choice, I'll watch the 2D version most times. If the content and stereography supports it, then and only then am I interested in 3D

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Claude S. Ayakawa
Film God

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From: Waipahu, Hawaii, USA
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 - posted 01-27-2017 04:28 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
Frank, while 3D is still around, there are a couple of promising titles soon to be released in 3D from the Golden Era on blu ray, APE, SEPTEMBER STORM, THOSE REDHEADS FROM SEATTLE and much more that has not been announced. While ALL THE GREAT CLASSIC 3D movies such as DIAL M FOR MURDER, KISS ME KATE, HOUSE OF WAX, IT CAME FROM OUTER SPACE, CREATURE FROM THE BLACK LAGOON and MISS SADIE THOMPSON has been released, I hope Paramount will Release HONDO in 3D. Although they did release it only 2D. I do not know why they passed on a 3D release when restored left and right eye elements were available. Some other 3D films I like to see on blu ray include, FORT TI, ROBOT MONSTER, BWANA DEVIL, THE MAZE, CHARGE AT FEATHER RIVER, ARENA, DRUMS OF TAHITI AND MANY OTHERS>

_Claude

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Frank Angel
Film God

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 - posted 01-27-2017 04:29 PM      Profile for Frank Angel   Author's Homepage   Email Frank Angel   Send New Private Message       Edit/Delete Post 
Although I am not a JWayne fan, and I never saw it when it came out, I agree Paramount should do a 3D release of HONDO, but who knows, there was always a problem with that title. Jeff Joseph at the first World 3D Expo said he wouldn't do a second Festival unless he could find both eye negatives. If my memory serves me, the Right Eye negative was lost?

I certainly agree with that, Steve that not every film should be in 3D. I see 3D as just another cinematic tool like aspect ratio or sound or color, but it's much more specific to content than those. Color for example, can pretty much be used on most genres, except maybe film noir, but even there, a good cinematographer, colorist and LD could create that menacing, pessimistic mood with color if they knew what they were doing. When it's done well, 3D can certainly be an enhancement in creating mood and feeling.

I have never seen a 3D movie with the Dolby system. Anyone here have a list of Dolby 3D equipped cinemas in the NY area; to my knowledge there are none in Brooklyn or Queens.

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Claude S. Ayakawa
Film God

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From: Waipahu, Hawaii, USA
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 - posted 01-27-2017 04:41 PM      Profile for Claude S. Ayakawa   Author's Homepage   Email Claude S. Ayakawa   Send New Private Message       Edit/Delete Post 
Regal here in Hawaii and I am sure throughout their chain use Real D and Consolidated Theatres here features, Dolby 3D. Until recently when I used to see all my movies at a Regal Theatre, I do not anymore because of their dreadful picture quality from their Sony projectors that need to be replaced. Consolidated use Barco projectors and the picture quality is awesome and so is the 3D with their Dolby System. I think I now prefer Dolby 3D over Real D for the reason you had cited, Frank.

-Claude

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Mitchell Dvoskin
Phenomenal Film Handler

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 - posted 01-30-2017 03:16 PM      Profile for Mitchell Dvoskin   Email Mitchell Dvoskin   Send New Private Message       Edit/Delete Post 
> I have never seen a 3D movie with the Dolby system. Anyone here have a list of Dolby 3D equipped cinemas in the NY area

Film Forum in Manhattan. Not sure if it is in all the auditoriums, but the one where they usually run repertory has it.

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